Snag Parking set out to solve one of New York’s most annoying urban pain points: finding street parking. Flynaut partnered with the brand to build native iOS and Android apps that help users instantly find and reserve parking in real-time.
Snag Parking – Digitizing Urban Parking Across New York
2025
Better user experience and brand identity
52%
Web bounce rate reduced
Key Results
Marketing centered on relatability. City-specific SEO, social content, and humor-based messaging helped Snag stand out. Content focused less on features and more on daily frustrations—making the product feel like a trusted tool, not just another app.
The platform also included a lean web experience and targeted marketing campaigns focused on metro areas like NYC.
The Challenge
SNAG Parking presented a complex challenge to us at Flynaut; they were operating in a highly competitive mobility market, after all! Some of their key challenges included:
Key Challenges:
- Real-Time Complexity: We all know that street parking in NYC fluctuates a lot. So, folks need a solution that can provide accurate, up-to-the-minute data on parking availability.
- Diverse User Base: The app also needed to serve wide-ranging buyer avatars. So, app personas range from daily drivers & commuters to contractors & fleet operators.
- Building Local Trust: SNAG Parking had to establish credibility quickly as well. It could not survive the competition from legacy apps without setting itself up as a reliable site.
- Competitive Pressure: This platform was also required to differentiate itself from others by delivering a superior user experience (UX) with real-time functionality.
Objectives & Scope
The goal was to build a tech-forward yet user-friendly solution that could scale from New York to other metro cities. Flynaut’s scope included mobile and web development, a fresh visual identity, real-time database integration, and go-to-market planning for initial growth.
The Perfection Delivered
Simple UX wins in high-stress use cases like city parking. Hyperlocal messaging matters more than broad functionality. Campaigns that tap into culture and humor outperform standard info-driven ads—especially when trust is key.
The Marketing Efforts
Marketing centered on relatability. City-specific SEO, social content, and humor-based messaging helped Snag stand out. Content focused less on features and more on daily frustrations—making the product feel like a trusted tool, not just another app.
The Backstage Play
Flynaut followed an agile sprint-based model. Research helped define target personas and competitor gaps. UX design focused on one-hand booking, parking filters, and smooth flows. The mobile apps featured GPS integration, timers, and in-app notifications. A fast, SEO-ready website supported growth through city-based content and CTAs, while a tailored voice and visual identity rounded out the product.
What Flynaut Offered
Flynaut was entrusted with building a reliable and user-friendly platform that would redefine how students engage with Iliff’s short courses. The project demanded innovative solutions to ensure a seamless learning journey.
The Technology
- Multimedia integration for video lectures, documents, and assessments.
- Progress tracking and reporting for users and administrators.
- Stable performance, ensuring uninterrupted learning experiences.
- Regular updates to adapt to user feedback and evolving educational needs.
Let’s Future-Proof Your Business
Book a free consultation to discover how Flynaut can help you secure your systems, streamline your IT, and drive growth through digital resilience.
