TMICO | Flynaut
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The TMI Trust Company engaged with Flynaut in 2017 when looking for a redesigned website that would better reflect their professional brand image. The original site was overly simplistic and lacked the authenticity that TMI Trust Company possessed as a brand. They also were lacking a design that easily allowed customers to communicate with the company directly via the website, and this was hindering lead conversion rates.



After researching and gathering samples of what the TMI Trust Company was looking for in their new design, Flynaut crafted a modernized website with updated imagery that gave the website the professional digital appearance it needed. Since the existing website was built using WordPress, Flynaut redesigned their site on the same platform so that their users could easily make changes to the backend when needed in the future. Additionally, contact forms were added to every page of the website and this helped customers easily dialog with live staff.



The results of this website overhaul were positive both internally and externally; while customers found the update refreshing and easier to navigate, staff were proud to share the new site after it launched. And during the first three weeks of the launch, TMI Trust Company received more contact forms than they had received in all of 2017. The website is universally easy-to-use, and the TMI Trust Company has seen the success of this redesign each day since launch.

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