Social Media Content Management – 6 Tips To Ace Different Channels

Trying to figure out why something works for Facebook but not for Twitter? Social media content management is all about leveraging the core personality of a social channel for the benefit of your content

 

A late 20th century saying “Different Strokes for Different Folks” commands profound respect in today’s’ adrenaline packed world of social media. While you might still deal with the same set of people across various channels, their expectations from you and your brand change drastically from one medium to another. So you might be nailing it on Twitter, but still wondering what is stopping you from ruling Instagram? The answer is deceivingly simple – Treat every platform uniquely!

 

This is easier said than done. Not because people don’t know about it. But the content customisation as per social channel requires dedicated thought, tools, tact and time – things that are owned and spent sparingly. Managing social media content is the best example of art marrying science, requiring equal proportions of creativity and logic.

 

Top 6 Tips for Social Media Content Management

 

Here are few tips of the trade that can help you to sail the social media tide without the dreaded slip-ups:

 

1. Master the 3 P’s (Platform-Purpose-People)

 

Each social media platform serves a distinctive audience in its own exclusive way. Learning and understanding what each channel can do for your content is the first step to identify what platforms you would use to reach out to the target group.
Explore things that are appreciated or are looked down as pet peeves for each medium. Twitter users like images attached with tweets, Facebook community can’t stand posts asking for forced likes or hard marketing and Google + followers are passionate brand advocates. These are just few examples and incorporating such insights into content management strategy helps your business to stand out.

Gender-based behaviours are also important data point when scanning and finalising content for social media.

 

2. Visual Content can work wonders on mostly “every” social channel

 

Picture this: Content with relevant images gets 94% more views than content without relevant images. Take any social media platform, posts with images make it more exciting and engaging. This is probably the single most important as well as common thread across channels. Companies are increasingly allocating more budgets on acquisition and creation of compelling visual assets.

Apart from images, videos, illustrations, infographics can also add zing to your overall presence on social media. Instagram especially can let you connect with customers on experiential level by allowing them to peep in your world through employee and product videos.

 

3. Play on the strengths of each channel

 

In order to succeed on any social platform, you need to grow your audience and network. This requires dedicated investments in terms of money and time. There are two things that need to be very clear in your social media content strategy:

 

  • Mastering a particular channel before moving to the next one (This helps to build your brand credibility, helps maintain frequency of posts, gets you noticed and gains more followers)
  • Implementing the best practices for each channel.
    Some quick tips include:
  • Twitter: Use strategic and original hashtags for marketing campaigns and promotional contests. Get your most important content noticed by adding visual appeal to your tweets. Higher frequency of posts increases the chances of being seen by followers. Shorten URLs, use questions/facts, give clear CTAs, and avoid abbreviations and all caps.
  • Pinterest: Ideal for brands with high-quality imagery. Contextualize your pinnable images with relevant text/info that tells readers what exactly to expect when they click on pinned graphic
  • LinkedIn: Expand audience reach through LinkedIn Publisher, a free tool that lets you network like never before and strengthens your credibility as an expert in the industry
  • Instagram: Photo and Video sharing at its best, the platform is best for establishing connect with target customer base albeit in a very Non-Salesy manner. The posts should be light, fun and offer informal/personal insights into your brand. Use relevant captions and include questions to drive comments.
  • Facebook: Keep things upbeat with posts and images that share preliminary info in exciting way. It makes the user to click and explore further. Use conversational dialogue/comments to engage with customers

 

4. Don’t ignore other Social Media Platforms

 

Google+, Vine, Tumblr, YouTube, Blog Post offer lots of opportunities to connect with relevant communities and take your marketing efforts to next level. For instance, using Google+ to link content on your website can have a major positive impact on your organic ranking.

Presence on these platforms conveys that your brand keeps up with real time events and caters to different segment of user base. This makes your brand more approachable and visible too.

 

5. Know the best times and days for content sharing on various channels

 

Prevent the horror of poorly timed posts or missing out on the critical posting dates by documenting and following a robust social media content calendar.

 

Social Media Content Management

 

6. Express beyond Brand

 

All the channels, irrespective of their nature prefer variety. Occasionally shift the focus from what you are as a brand to other things like:

  • What you can do for your customers
  • Reshare, repost or retweet posts that might be useful to your users
  • Invite idea sharing and one on one chat sessions that can elevate your brand presence by active participation of users
  • Post content that is not just filler but resonates your brand personality and voice in a subtle indirect manner

 

 

Social Media Content Management has high co-relevance with the SEO whereby your brand earns high traffic and links, both key factors in deciding the page ranking. Therefore it is imperative to track what works for your brand or has scope for improvement basis the consumption, engagement and action taken by the target group on your posts.

 

Whether you sell shoes or software, #Flynaut can take your brand to new heights by helping you to manage social media content with élan. Get in touch with our experts today by calling @ 877-453-2117 or writing to us on [email protected]

11 Facebook Marketing Tips for Advertising on Social Media

Social media sites like Facebook, twitter, YouTube and Instagram present a goldmine of opportunities for improving your business. Facebook Marketing provides a rare and excellent platform for marketers to introduce their brands to the public and potential customers. There are several ways advertisers can use Facebook for an efficient advertising experience. These include traditional techniques and Facebook’s own advertising platform.

 

1. Use Audience Optimization Tool
The audience optimization tool helps publishers improve the relevancy of their posts to their intended audience. This tool is vital especially for companies operating in different localities with audiences who have different cultures. This tool can enable you to tailor your message to make sense to all of your audiences. It can make specific posts visible only to users within a specific are location, users of a specific language or age and gender. All your users of varied demographics see only messages relevant to them when they visit your page.

 

2. Keep the Journey to Your Products Simple
Provide a seamless experience to your users by being straight to the point. If for instance, you are luring users to shop a particular brand product of your company talk them directly to the sale page. Be specific and direct in your marketing. Many brands do not consider this aspect of social media advertising and they may drop the user at their homepage from Facebook so that they start looking for the action themselves. Simple and direct marketing is more effective.

 

3. Make Use of Life Events
Life events of people on Facebook can help you achieve a more refined reach with your advertisement. For instance, if you are a gift shop you will be looking at birthday dates or ‘engaged’ statuses when you market your birthday gifts, wedding rings, and dresses. All this information is on every user on Facebook and if you integrate this information into your marketing strategy.

 

4. Invite Your Email Contacts
You can use Facebook, Twitter or any other social media to cultivate a fruitful relationship with your email subscribers. By meeting them on Facebook, you get to know a great deal about them and you will likely be more abreast to them than via email. Put your email in your auto responder and invite your new subscribers to follow you on Facebook or like your page. Make it worth their time by providing information that they could not get elsewhere.

 

5. Avoid Drop Offs
To boost the effectiveness of a Facebook ad limit the drop offs as much as you can. Drop offs occur when users are directed from the ad itself to a campaign-specific page. Driving the users to a landing page is usually trick as many users are never willing to leave their platform to complete the action, as is usually the case. You can use Lead Ads. It allows a user to complete a lead capture form without leaving Facebook. However, ensure still that the content stays relevant to the brand and your advertisement or else the users will leave.

 

6. Combine Various Marketing Channels
You can use SEO combined with organic advertising, search advertising and social media advertising for increased responses. This way you not only raise awareness of your brand on Facebook but as your audiences will become interested. They will search for you on Google and soon afterwards, you appear top of the list. Consider why certain posts went viral and which strategies were in play to make it viral. Design your organic and paid efforts accordingly.

 

7. Monitor Results and Competition
Monitor your outcomes to ensure that you get the desired results of advertising. The results may not always be measurable but include brand maintenance and good reputation management. Take regular visits to your competitors’ pages and know what they are doing. You can even direct message their customers and see how they perceive your products versus your competitors. Whatever your competitor is doing just do it better? A wise man learns from the mistakes of others.

 

8. Provide Quality Content
Become an expert in your industry. Imagine all questions that a consumer would ask and provide the answers on your page. Content should always be growing, evolving and updated. Design your product messages according to individual and group needs and demographics. If you run a flower shop for example, on your Facebook page create categories under subheadings such as valentine’s flowers, funeral flowers, graduation et al so that customers can follow the links that concern them. Simply take HD photographs of your clothes and upload on Instagram with captivating tag lines if you run a clothing store. Upload a quality video of your products on YouTube and embed these links to your other accounts.

 

9. Remarket
Pass the message about your brands to your former customers again. The remarketing capability on the Facebook’s Ad platform allows you to reach users that previously interacted with your brand. This strategy helps you sustain loyalty and stay top of their minds. The power of remarketing enables you to create another touch point that sparkles a new conversation that will often spin to new users through their friends.

 

10. Use Influential People on Social Media
Look for social media influencers to help launch or market your brand. They have thousands and even millions of followers. A single post from them gets thousands of comments. You can use them as your brand ambassadors. Strike an understanding with them to mention your brand on their tweets or Facebook posts and post a link.

 

11. Encourage Feedback
Use your business’s Facebook or Twitter account to forge a personal relationship with your customers and get their feedback. Upload product information and manuals on your social media pages. Be prompt to respond to messages and highlight the issues customers raise about your products in chat rooms. Keep up with trends to see customers like in their products. Start small online polls and questionnaires on your social media site. For a new product, upload a quality image or video of it and tease your audience. Pick your audience’s brains on new brand ideas before releasing. This way you will know how to improve your products from their feedback.