Anatomy of a good E Commerce Website

Shopping today isn’t like it was a decade ago, where it would be an obsession majorly among women, and more of an outdoor activity. People would dress up and head out for some shopping at the stores and malls. The onset of the internet and the rise of E-commerce changed that forever.

 

                 Today, people enjoy the luxury of sitting wherever they want to and ordering what they please, right from kitchenware, to accessories, clothes, shoes, the works! But what is it that makes one Ecommerce website successful while the others don’t really do the trick? Before we answer that, let’s take a look at a few top Ecommerce websites in the world today –

 

 

1st place: Amazon

 

2nd place: Alibaba

 

3rd place: Walmart

 

4th place: Otto

 

5th place: JD

 

6th place: Priceline

 

7th place: eBay

 

8th place: Rakuten

 

9th place: Zalando

 

10th place: GroupOn

 

 

       Not surprisingly, probably the biggest name in e-commerce retail today – Amazon- leads the race in the e-commerce field and rightly so, owing to a variety of factors ranging from the user friendly interface, the variety of products available, the customer response rate and the existing customer loyalists. But let’s take a more in depth look at what makes these top sites click and what a successful e-commerce site comprises of.

 

            1.The site should focus on making a sale – Your e-commerce site could be the best looking website in the world, or have the coolest design but it won’t account for anything if there isn’t a BUY button next to the products and the buying process isn’t as simple as possible. It’s a very simple detail, but it can make a world of difference to your site’s performance and your sales.

 

          2.Entice the consumer – A large number of audiences surfing online retail websites don’t really know what they want. They’re just there to hang around or because they have nothing better to do. This is the market you want to be targeting, this is where the largest scope lies. To do this, the best way is to display your products using clear grids or categories where the products can be distinctly viewed and make an impact on the browsing consumer. Special deals and new arrivals are also good ways of grabbing their attention.

 

         3. Earn the trust of your website visitors – Today’s consumers are extremely smart and don’t spend their money mindlessly. They do their fair share of research in terms of finding the best price, product specifications, delivery etc. As an e-commerce website, the best way to earn their trust is by giving the links to all these questions that they may come across, on your home page itself – Shipping details, FAQ’s, Reviews of previous customers, Links to deals and discounts, payment methods etc. All of this is going to make the life of your support staff much easier, and reduce the number of pre-sales queries.

 

         4. Deals, Freebies and Free shipping – In today’s highly competitive Ecommerce Market, one cannot survive without having top discounts, offers, deals and freebies to entice the consumer to pick them and keep coming back to their website. Websites and businessmen should focus on economies of scale so that they can enjoy the benefits of large quantities and offer top deals to their consumers without going in a loss.

 

         5. Subtlety – The design should not overpower the product. That should be the key principle for any Ecommerce website. The people aren’t going to the page to buy your website, but to pick and add particular products to their cart. If they can’t see these products properly, then the question of buying them doesn’t arise at all. Keep it subtle, keep it simple.

 

       6. Product Placement – Product placement plays an absolutely key role in the success or failure of an Ecommerce website. The most popular products have to be showcased up front for the viewer to see and browse through, and then the rest can follow. Ultimately they’re your show stoppers, and if the viewer gives them a miss then it’s a lost opportunity for a sale that could’ve made your site that much more profit. Another important element of product placement is promoting similar products. The algorithm should be such that similar products pop up while the viewer is scrolling, based on his previous searches to make him look and try and get his attention, and ultimately a sale.

 

These few basic characteristics are roughly what separate a good site from a bad site, or even a good site from a great side – Depending on how well they’re implemented. Want to get an e-commerce website made for your brand? Connect with a specialist at Flynaut right away!

 

How to Get Your App Found, Downloaded, and Reviewed

You’ve done the hard work, you’ve struggled and got your dream up and running, and now it’s time for you to earn your reward. You’ve finally developed the app and got it out on the App store, fulfilling an entrepreneurial dream. But is that the end of the journey? Not really, because the difficult bit starts here. How do you make sure people find it, and download it? Don’t be intimidated by the challenges, we’re here to take care of you.

To actually benefit from your app and make sure that it gets that shot at becoming a huge success, you need to ensure 3 major things –

  • It needs to be FOUND by the users.
  • It needs to be DOWNLOADED by them and seen as a solution to their pain points.
  • It needs to be REVIEWED by them so that you get much-needed feedback on how to better your app.

First up, you need to make sure that your app is found by users. For this, the first step is ASO – App Store Optimization. To give you a quick overview on what ASO is – it is like Search Engine Optimization, but on the app store. You need to use keywords and phrases to get the app found on the store. But the part that makes this process so much tougher is that Google and Apple don’t disclose their store algorithms to anyone, so the developers really need to dan o their homework to make sure that when your user searches for a term or phrase that resonates with you, they come across your app. We have a team that does this for you, so you need not fret about this too much.

Next thing you need to think about is the icon of the app and the colors used. In simple reasoning, the logic here is that when someone sees a unique icon or encounters colors that stand out as compared to the rest, they’re more likely to take no,tice of the app. It should also be relevant. That’s why food apps with some food element in the logo or dating apps in red seem to do so well.

Now, you need to take the next step after getting your apps found by the users. You need to get people to actually download your app. How are you going to do this? One very simple advice that you should keep in mind is that people don’t buy an app, they buy an experience. So rather than hard selling your product, sell a story to the consumer. You should start building online presence as a brand – focus more on marketing and branding on online platforms, relevant websites, social media and try and engage the consumers so that they want to know more about your product.

For this you need a few basic elements to get them to work together, you need a unique and specific landing page for your app that has product details, offers, banners etc. You can also have a separate dedicated ‘blog’ page on your website for value-added content that is beneficial to the user and builds brand loyalty or at least brand preference. For social media it would be ideal to hire professional marketers that devise a separate social media strategy for each platform and is customized in terms of content format. Once again, we’re here to take care of that!

Another key thing you want to be doing at the start of your journey is to make the App FREE at launch. What this does is that it automatically puts you in the good books of the consumer. Don’t aim to start earning money immediately after launch, rather focusing on cementing your place in the competitive market and then taking it to the next step of the money model should be your strategy.

Now comes the third and one of the most important steps – get people to Review your app. For this, one simple and widely used practice is to incentivize reviews. You should add discount coupons or some sort of positive reinforcement to the public users for taking the trouble of reviewing your app.

Another important thing you can do is to find out whose opinion holds weight in the market and go after those people or influencers or publicists and get them to review your app. It serves as a boon to your marketing and gives your app that much more credibility. Influencer marketing is indeed important!

Practice these, build on your basics, keep it simple and you should have a winner at your hands! We’re here to help you take your dreams to the next level. For all expert help in mobile app development, please feel free to reach out to us.

Bursting The Bubble! Know The Top 7 SEO Myths to Steer Clear of Search Engine Fails

Pick up any field of knowledge, concept or process. It will not be devoid without its fair share of myths and misconceptions. Some of these myths are evident at the start and some become visible once people use it regularly and substantially over a period of time.

 

Search Engine Optimization (SEO), is no different. The sheer excitement and experts surrounding this domain have led to development of varied versions, each claiming to be the best one. It can be very beneficial to your business, but only when done correctly by following clean methods. And to do it rightly, it is mighty important to be aware of the pitfalls or myths that can take your SEO investments down the drain, reaping poor results.

 

Debunking the Top 7 Myths clouding the world of SEO

 

1)    SEO is nothing but sham

There is very little to be said about those who believe that SEO is not worth their time and money. Implementing SEO requires confidence in its science and methods.

 

According to one report 57 percent of B2B marketers admit that SEO has the biggest impact on their lead generation goals (Mindjumpers). What’s more, research shows that users tend to ignore paid ad listings and click on organic results instead (Search engine land).

 

SEO needs attention like full-fledged marketing strategy to achieve success with website traffic.

 

2)    SEO is majorly Links and more Links

Rise of freelance service portals has increased the maniacal obsession over links as you can get anybody to build backlinks to your website without putting any thought or connecting with your core offering. Is this what your want? – A junk of overwhelming backlinks and visitors who do no good for your ranking.

 

Instead promote building links through content, build SEO friendly content and focus to earn backlinks from relevant websites where your target market thrives. This will move you up the ranks.

 

3)    Meta-description helps big in going the SEO way

Interesting but untrue! Meta description stuffed with keywords and tags bears no relevance on your site’s ranking whether it is Google, Bing or any other search engine. In fact, Matt Cutts had made it publicly known in 2009 that Google didn’t use keywords Meta tag in web ranking.

 

You should worry about meta-description from a different perspective although. Try and make it compelling enough for it to stand out among competitors and attract more clicks from the searchers.

 

4)    Search Engine Optimisation is one-time investment

If only it was! But it is not. SEO is a continual activity that needs dedicated resources allotted to this task in terms of time, money and people. If you treat it as a one-off temporary job to be done at start of your business or just to follow a trend as everyone else is doing it, the outcome can be disastrous.

 

Factors like link degradation, rotten old website content, following dated patterns of search engine algorithms, and no regular updates on products/services can plummet your ranking as the timeline progresses.

 

SEO in no magical mojo with permanent effects! It is a logic that needs effort and attention for long-term benefits.

 

5)    SEO is exclusive of Social Activity

A lot has been said over how Google doesn’t take into account Facebook likes, comments or Twitter followers and shares. But facts that are easy to miss while assuming this proposition include:

 

  • Social signals do result in higher page rank
  • Google takes social activity as a sign of quality
  • Social activity leads to engine discovery and indexation
  • Sharing of content also enables sharing of links and shares
  • Targets most relevant users and increase web traffic

 

So those who believe SEO and social activity are not related, move the rock and be enlightened.

 

6)    Guest Blogging is overrated

No it is not! Whoever thinks that Guest Blogging is something Google discouraged, is gravely mistaken. It is again about quantity v/s quality. If the SEO is targeted towards generating guest blog content that is of poor quality but generates high volume useless link building, it will fall flat without a doubt.

 

However, high quality and relevant guest blogging can not only get useful backlinks but also attract quality visitors/customers to your site. It is reputation building via SEO mode.

 

7)    SEO is nothing but play of Keywords

There is more than what meets the eye. It can’t be as simple as relying on keyword density, keyword stuffing and keyword exact match to boost your rankings.

 

Nothing is more upsetting than looking at an ad or listing with keywords that are repeated senselessly without any objective. Using keywords intelligently to earn good quality backlinks helps to differentiate you from spammer websites and content.

 

Search engine algorithms are smart enough to understand related content and keywords based upon what the searcher needs. So bothering about number of times a word repeats, order of words or exactness of words is pointless.

 

 

Emerging from the Myths

 

Google and other search engines constantly change the rules of the game by using different algorithms at different times. They do this to counter those who play tricks to beat the search system.

 

Constant obsession about ranks and search engines is a futile exercise. The reality to ace up your SEO is smart investment in people and tech tool-kits. Developing a strong bond with customers through online and offline modes, bringing out great products/services, having quality content that is upgraded from time to time and trusting a sharp yet balanced SEO expert to guide your strategy, takes you up the search ladder.

 

 

 

Looking for an SEO expert?

 

Flynaut offers award winning SEO service to its clients that helps them to boost their sales and web traffic in a spam-free and non-pushy way!

 

Our service package is perfect for those who want to take the SEO plunge without going berserk on budget.

 

You can avail our 6-month SEO pack worth $800 a month at a highly discounted $400 a month.

 

This awesome offer* comes along with free responsive website design/redesign, SEO friendly website content and landing pages. Totally complimentary!

 

Contact us to give your business the #Flynaut Advantage. (#freewebsiteflynaut)

 

 

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The Rise of Digital Marketing: Why You Want to Learn The Ins and Outs?

The rise of the Internet has resulted in opportunities for all businesses to grow through uniquely digital methods. Digital marketing is, quite simply, marketing in ways supported and enhanced by digital technologies. No matter your industry or your goals, taking a digital marketing course can only help your career.

 

The big advantage to marketing digitally as opposed to more traditional methods is the potential to reach more customers. Thanks to the Internet and search engines, making your company, product or service known in other regions or countries where it never would have been heard of otherwise has never been easier. Branching out across your own country, as well as into others, will create a greater client base for you, and therefore, more revenue.


But a bigger audience is not necessarily what you want. You want to get your product or idea in front of the people who will be most likely to buy or act on it. Marketing digitally gives you a better means to establish and reach your target audience. Obtaining digital marketing training will ensure you properly engage with that audience.


Just about every company has a Facebook page or Twitter account. Harnessing the power of social media can get your idea, business or product in front of countless eyes without much expense or effort thanks to retweets and shares. Utilizing social media for marketing has simply become the norm; everyone in business needs to have some grasp of the process.


Knowing, but also controlling, how information spreads through the Internet will be invaluable in the future. Digital marketing training will help you better understand the concepts of digital marketing so your own product or business can thrive. Even if you are not a part of the business world, grasping the concept will help in other areas, such as when running a fundraiser for your favorite non-profit or trying to land a job. Creating your own personal “brand” online (how you market and present yourself) can open doors once closed to you.

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Rise of Digital Marketing: Why Digital Marketing is the Key Today to Success

It is important and also wise that any organization, regardless of type or size need to continue adapting the best digital marketing strategies for them to have any relevance in this ever dynamic market.

In short, businesses need to ensure that they recognize the online nature of modern customers and their preferences. This can be done by introducing and establishing a formidable digital marketing strategy.

Although competition in business is stiff, embracing digital marketing can be a great way to even out the competition. Being able to work with the current trends may also prove vital in achieving online marketing success.

Why Digital Marketing?

It’s almost impossible to survive in this mobile and internet age where digitalization has taken over in almost all fields. It is impossible for a business to succeed without digital marketing services, irrespective of its size. In fact, smaller businesses need digital marketing strategies in order to gain visibility and even grow faster.

Without the best and current digital marketing strategy, your business may end up losing to its opponents. This will bring about the lack of potential sales and as well as online sales opportunities.

This strategy is an online marketing key to today success and without it, your business will lack behind. In order to reap more from online marketing, you need to also understand some of the strategies that can easily yield success within a very short period. Read On!

Ways to improve your online digital marketing

  • Make Your Homepage Visual
    Make your web page attractive and compelling to customers at all time. Let them take enough time looking at what you are selling or servicing without hurry. You can use images together with videos to effectively relay your message. This is very essential especially in retention of very impatient users or first-time customers.
  • Ensure that your message is mobile friendly
    There has been a constant increase of internet users due to advancement in technology. People can now access the website via mobile phones, laptops, and even tablets. Having a mobile website will help you get more traffic that frequently uses phones. This way, you get to fish from everywhere possible without letting any stone unturned.
  • Focus on the content
    It’s a fact that advertising through magazines, newspapers and even televisions in now becoming irrelevant. Diverting your resources to digital marketing will yield success. To improve your website and keep the content up to date, ensure that you give your potential customers the very best. Capitalize on great content, SEO, and even quality to attract more buyers.
  • Harness Online Video Power
    The best tool at hand for any marketer is the use of videos. Online videos have been used in the last few years, and they have become a must have for serious websites. You can improve and move to success by embracing the same technique.
  • Get Social and Let people know that your business exists
    For you to be marketable, you need to advertise. Digital marketing can help you do so through media. You can create a page on the website or even link your website to Twitter, Facebook, and other social media websites to create awareness.


Digital Marketing
can make your dreams a reality if only you are up to date and ready to embrace every available technique for your own advantage. Remember!

The best way to defeat your competitor is to always think outside the box.

5 Ways to Improve Digital Marketing Campaigns for Small Business

It is important and also wise that any organization, regardless of type or size need to continue adapting the best marketing strategies for them to have any relevance in this ever dynamic market. In short, businesses need to ensure that they recognize the online nature of modern customers and their preferences. This can be done by introducing and establishing a formidable digital marketing strategy.

Although competition in business is stiff, embracing digital marketing can be a great way to even out the competition. Being able to work with the current trends may also prove vital in achieving online marketing success.

Why Digital Marketing?

It’s almost impossible to survive in this mobile and internet age where digitalization has taken over in almost all fields. It is impossible for a business to succeed without digital marketing services, irrespective of its size. In fact, smaller businesses need digital marketing strategies in order to gain visibility and even grow faster.

Without the best and current digital marketing strategy, your business may end up losing to its opponents. This will bring about the lack of potential sales and as well as online sales opportunities. This strategy is an online marketing key to today success and without it, your business will lack behind. In order to reap more from online marketing, you need to also understand some of the strategies that can easily yield success within a very short period. Read On!

Ways to improve your online digital marketing

  • Make Your Homepage Visual
    Make your web page attractive and compelling to customers at all time. Let them take enough time looking at what you are selling or servicing without hurry. You can use images together with videos to effectively relay your message. This is very essential especially in retention of very impatient users or first-time customers.
  • Ensure that your message is mobile friendly
    There has been a constant increase of internet users due to advancement in technology. People can now access the website via mobile phones, laptops, and even tablets. Having a mobile website will help you get more traffic that frequently uses phones. This way, you get to fish from everywhere possible without letting any stone unturned.
  • Focus on the content
    It’s a fact that advertising through magazines, newspapers and even televisions in now becoming irrelevant. Diverting your resources to digital marketing will yield success. To improve your website and keep the content up to date, ensure that you give your potential customers the very best. Capitalize on great content, SEO, and even quality to attract more buyers.
  • Harness Online Video Power
    The best tool at hand for any marketer is the use of videos. Online videos have been used in the last few years, and they have become a must have for serious websites. You can improve and move to success by embracing the same technique.
  • Get Social and Let people know that your business exists
    For you to be marketable, you need to advertise. Digital marketing can help you do so through media. You can create a page on the website or even link your website to Twitter, Facebook, and other social media websites to create awareness.

Digital marketing can make your dreams a reality if only you are up to date and ready to embrace every available technique for your own advantage. Remember! The best way to defeat your competitor is to always think outside the box. Are you thinking outside the box?

At FLYNAUT, we ensure that you get what it takes to rocket your business. Our job is to help alleviate some of that stress and allow you to concentrate on what you do best. Our job is to ensure that you have enough knowledge of digital marketing so that your business can grow online. Contact Flynaut for more information about digital marketing.

 

What You Need To Know Before A Website Redesign

Website Redesigning or moving it to a new platform is going to be something which every business owner will have to go through, it can either be today or tomorrow. Each year, new trends are and web capabilities are introduced and there are significant chances that your competitor might have gone for the upgrade already. If you don’t go for these upgrades, you will experience a decrease in the traffic.

So, before you really begin with the website redesign, there are a lot of things that you have to be aware of… listed below are some of them:


Starting with a baseline – Website Redesign

How can you measure the impact of changes to your website if there is nothing you can measure it against? If you think measuring the change in traffic is a good idea, then know this that it’s not enough. The traffic report is never a comprehensive picture of learning how your website is performing.


There is a lot more that you have to document and incorporate in your baseline and that includes

 

  • Keyword ranking
  • Calculating the average value of each goal
  • Completing contact forms
  • E-commerce revenue tracking
  • Number of Downloads for the product trails and even whitepapers

The metrics that you use may vary according to your business, but you have to keep this thing in mind that getting traffic does not always mean customers. They can be just visitors so you can’t really measure anything on the basis of mere traffic.


Deciding what to redesign?

It is going to be a tough decision to think over redesigning. You will have to add and eliminate some pages, change the content, and do other manipulations. But before you do that, you need to be sure what you want to remove and add.


Here are examples of redesigning
  • There might be such pages on the site that have low inbound links. They would need to redesign the more. Before removing or adding any link, check its quality.
  • What if there is content on one page but it does not have a high-quality inbound link, just move the content to a new page. It would be a great idea to first look how that page/content is performing.
  • Mark the pages that you need to design and see what content you want to eliminate and what not. This will make it easier for you to understand what SEO changes you are supposed to make.
 

Work on the Search Engine Optimization

Once you know what pages need redesigning, it is time that you start working on the Search Engine Optimization. If you have your search engine optimization set, you will always have happy customers.


Here are some factors that you must consider:

 

  • Get a responsive web design or a mobile friendly website
  • Work on the loading speed of your website
  • Check if the on-page content meets the SEO requirements
  • Add keywords in the title tags and Meta descriptions


Make everything relevant to the users because if it does not impress your customers, it is not worth it.


Go for the launch!


The next thing you need to do is hire a developer and a designer to get started with the work. It is time to say goodbye to the old site and launch the new site and deliver some value to your customers.