Social Media Content Management – 6 Tips To Ace Different Channels

Trying to figure out why something works for Facebook but not for Twitter? Social media content management is all about leveraging the core personality of a social channel for the benefit of your content

 

A late 20th century saying “Different Strokes for Different Folks” commands profound respect in today’s’ adrenaline packed world of social media. While you might still deal with the same set of people across various channels, their expectations from you and your brand change drastically from one medium to another. So you might be nailing it on Twitter, but still wondering what is stopping you from ruling Instagram? The answer is deceivingly simple – Treat every platform uniquely!

 

This is easier said than done. Not because people don’t know about it. But the content customisation as per social channel requires dedicated thought, tools, tact and time – things that are owned and spent sparingly. Managing social media content is the best example of art marrying science, requiring equal proportions of creativity and logic.

 

Top 6 Tips for Social Media Content Management

 

Here are few tips of the trade that can help you to sail the social media tide without the dreaded slip-ups:

 

1. Master the 3 P’s (Platform-Purpose-People)

 

Each social media platform serves a distinctive audience in its own exclusive way. Learning and understanding what each channel can do for your content is the first step to identify what platforms you would use to reach out to the target group.
Explore things that are appreciated or are looked down as pet peeves for each medium. Twitter users like images attached with tweets, Facebook community can’t stand posts asking for forced likes or hard marketing and Google + followers are passionate brand advocates. These are just few examples and incorporating such insights into content management strategy helps your business to stand out.

Gender-based behaviours are also important data point when scanning and finalising content for social media.

 

2. Visual Content can work wonders on mostly “every” social channel

 

Picture this: Content with relevant images gets 94% more views than content without relevant images. Take any social media platform, posts with images make it more exciting and engaging. This is probably the single most important as well as common thread across channels. Companies are increasingly allocating more budgets on acquisition and creation of compelling visual assets.

Apart from images, videos, illustrations, infographics can also add zing to your overall presence on social media. Instagram especially can let you connect with customers on experiential level by allowing them to peep in your world through employee and product videos.

 

3. Play on the strengths of each channel

 

In order to succeed on any social platform, you need to grow your audience and network. This requires dedicated investments in terms of money and time. There are two things that need to be very clear in your social media content strategy:

 

  • Mastering a particular channel before moving to the next one (This helps to build your brand credibility, helps maintain frequency of posts, gets you noticed and gains more followers)
  • Implementing the best practices for each channel.
    Some quick tips include:
  • Twitter: Use strategic and original hashtags for marketing campaigns and promotional contests. Get your most important content noticed by adding visual appeal to your tweets. Higher frequency of posts increases the chances of being seen by followers. Shorten URLs, use questions/facts, give clear CTAs, and avoid abbreviations and all caps.
  • Pinterest: Ideal for brands with high-quality imagery. Contextualize your pinnable images with relevant text/info that tells readers what exactly to expect when they click on pinned graphic
  • LinkedIn: Expand audience reach through LinkedIn Publisher, a free tool that lets you network like never before and strengthens your credibility as an expert in the industry
  • Instagram: Photo and Video sharing at its best, the platform is best for establishing connect with target customer base albeit in a very Non-Salesy manner. The posts should be light, fun and offer informal/personal insights into your brand. Use relevant captions and include questions to drive comments.
  • Facebook: Keep things upbeat with posts and images that share preliminary info in exciting way. It makes the user to click and explore further. Use conversational dialogue/comments to engage with customers

 

4. Don’t ignore other Social Media Platforms

 

Google+, Vine, Tumblr, YouTube, Blog Post offer lots of opportunities to connect with relevant communities and take your marketing efforts to next level. For instance, using Google+ to link content on your website can have a major positive impact on your organic ranking.

Presence on these platforms conveys that your brand keeps up with real time events and caters to different segment of user base. This makes your brand more approachable and visible too.

 

5. Know the best times and days for content sharing on various channels

 

Prevent the horror of poorly timed posts or missing out on the critical posting dates by documenting and following a robust social media content calendar.

 

Social Media Content Management

 

6. Express beyond Brand

 

All the channels, irrespective of their nature prefer variety. Occasionally shift the focus from what you are as a brand to other things like:

  • What you can do for your customers
  • Reshare, repost or retweet posts that might be useful to your users
  • Invite idea sharing and one on one chat sessions that can elevate your brand presence by active participation of users
  • Post content that is not just filler but resonates your brand personality and voice in a subtle indirect manner

 

 

Social Media Content Management has high co-relevance with the SEO whereby your brand earns high traffic and links, both key factors in deciding the page ranking. Therefore it is imperative to track what works for your brand or has scope for improvement basis the consumption, engagement and action taken by the target group on your posts.

 

Whether you sell shoes or software, #Flynaut can take your brand to new heights by helping you to manage social media content with élan. Get in touch with our experts today by calling @ 877-453-2117 or writing to us on [email protected]

Online & Offline Design Integration – Have You Aced The Marketing Combo?

Avoid confused customers, marketing pitfalls and business losses by getting your online and offline brand speak the same language

 

There are innumerable studies devoted to understand the impact of different marketing initiatives for generating leads, conversions, sales and ROI. But very few focus on exploring the trends and influences in bringing online and offline user experience on the same page.


Picture this: Majority of the Marketers doesn’t know how to give CEOs what they want – which is TRUE ROI.

A simple yet tricky way to fix this dilemma is having a unified and holistic marketing strategy that focuses both on Online and Offline UI.

 

For CEOs, founders and marketing experts it is imperative to pause and re-visit their branding collaterals and channels to make sure they are not disconnected fragments.

 

Wondering on how to ensure this balance? Start by taking a quick yet insightful YES/NO quiz. For every NO as an answer, read the subsequent description to know how it can be useful to increase traffic and footfalls.

 

Quiz Time – How integrated is your online and offline design strategy?

 

1)     Do you have a clear brand strategy in place?
(If NO – Frame one without any delay. The strategy communicates everything your business stands for. It covers your purpose of doing business, offerings, potential customers, and key differentiators. It lays a strong foundation for the design team to stay focused on the goal and come up with designs that complement brand identity)

 

2)     Do you have a well-documented style guide / brand guide?
(If NO – Consider having one to ensure seamless transition from online to offline designs and vice versa. This is not superficial info about color/font to be used but deep diving into the specifics with as many practical details as possible. This not only avoids dependency on single design team but also reduces the back and forth between the designers/agency and the company on how things have to look ultimately)

 

3)     Is your design strategy flexible enough to accommodate real time changes?
(If NO – Opt for social media channels and web design options that allow you to make changes on the go based on the long term offline ad campaign. Keep a handy repository of approved images, tone of voice, key terms, phrases that can be used uniformly across mediums)

 

4)     Is your offline design and presentation as interesting as your online presence?
(If NO – Look for ways to make both the channels equally exciting. If your brand is giving offers and coupons or promotes certain hashtags, QR Codes and contests, make sure the print ads also feature these props. Just because people use Internet doesn’t mean they are not receptive to offline sources like newspapers, flyers or press releases)

 

5)     Do your online and offline designs connect with the same target group?
(If NO – Identify loopholes and fix them. Be clear with whom you want to target with the campaign and maintain consistency in message and tone)


6)     Are same people designing your online and offline campaigns?

(If NO – Try and keep the same person/team to produce templates, logos and themes for various mediums. This is easily doable for small and medium enterprises. If it is a large company with scattered units, ensure proper handholding by making guides, videos and resources available)


7)     Do you check with brand experts before the design phase?

(If NO – Always make it a point to incorporate views of a brand expert who might not be a UI/UX expert but thorough with everything for which the brand exists. Inclusion of brand expert is especially important during rebranding exercises)

 

Having a visually consistent identity can make your brand stronger with offline marketing tools boosting the online effect. It also gives business an opportunity to maximize the returns on marketing budget by launching offline and online campaigns simultaneously, making it more effective in the long run.

15 Online Marketing Trends for 2016

Did you get any of your predictions about online marketing trends for 2015 right? If yes, you are one of the lucky ones. The one thing you have to realize about online marketing trends is that they change every year. What worked last year will not necessarily cut it this time round, just as last year’s trends were different from trends from the year before. Here’s a list of trends we expect to define the online marketing industry in 2016.


1. Email To Get More Innovative

Email is already one of the best approaches to online marketing. Personalizing emails to shopping patterns has already been adopted by forward-thinking companies. In 2016, personalization will be taken to the next level. You will have to send the emails at the right time, with the right topic lines, and based on a user’s shopping preferences to report more success.


2. Online Video Advertising

More people are now getting online, and video advertising has become more effective. 2016 should be no exception to this trend, and video advertising should be one of the major online marketing trends of the year as people consume more digital content through mobile devices.


3. Mobile Payments

Projections indicate that the use of mobile payments like Apple Pay will triple in 2016! Almost 38 million US mobile users are using the technology, and with perks such as loyalty programs, the trend can only rise further in 2016.


4. Location-Based Marketing To Grow

Location-based marketing has been around for quite a while now, but 2016 will take this marketing trend further. With increase in the use of GPS-enabled mobile devices and wearable technology such as smartwatches, businesses will be able to use this marketing style much better this year.


5. Apps To Be More Popular Than Mobile Sites

Smartphone and tablet users spend between up to 81% of their time online on apps. In 2016, the trend will reach new proportions, especially since most users consider apps easier to use and better designed in addition to offering better personalization among other features.


6. Snapchat To Go Mainstream As A Marketing Platform

For the years that Snapchat has been in existence, it has found the popularity enjoyed by other major social media platforms quite elusive. This year, however, Snapchat will now be at par with the likes of Facebook, Twitter, and Instagram. All this will be due to a new feature introduced a year ago, which gives companies a means to market themselves using photos and videos.


7. Instagram Advertising To Improve As A Social Media Marketing Mode

Instagram already enjoys 400 million users, and is currently only second to Facebook as a social media company. The company is however, more than a match for Facebook and Twitter when it comes to social engagement, primarily due to its focus on the use of visual media.


8. Mobile Buying To Grow Due To Social Buy Buttons

Social media platforms are increasing in popularity among shoppers, but they lack buy buttons. This trend will change in 2016 since these apps are working towards better shopping experiences for their users by allowing them to make their purchases right within the social media platforms.


9. Site Personalization To Become A Regular Thing

The growing need for personalization in online marketing will also redefine the way marketers design their sites. In general, sites should now show products depending on location, shopping tastes and suggest products shoppers can purchase based on previous shopping behaviors. Many marketers are already benefiting from site personalization, especially because about half of all shoppers now expect personalized information from retailers.


10. Digital Assistants To Change Perceptions About Search Queries

Digital assistants help customers find what they are looking for without the need to type in a thing – a major convenience for shoppers on the go. So, 2016 should see more voice searches, and digital marketers should get in on the trend before its too late now that mobile-based shopping is becoming more popular.


11. Marketing Through Storytelling And Niche Targeting To Increase

To stand out in 2016, businesses will have to use storytelling and niche marketing to improve user engagement. Basically, businesses will also need to identify more user categories and market specifically to them to keep them loyal to their brands for longer.


12. Social Media Search Engines To Have An Increasingly Larger Role

Traditional search engines like Google will get a run for their money in 2016 as social sites like Facebook give their users fewer reasons to leave the social platforms to use traditional search engines for their queries. At the moment, Facebook is getting 1.5 million searches a day, and marketers who have posted ads on the platform have a lot to reap from this growing trend.


13. Virtual Reality Marketing To Have More Support

Virtual reality innovations like the Oculus Rift are letting shoppers have more realistic views of the products they might buy, which makes a world of difference in digital marketing. In fact, most users foresee a future where virtual reality completely changes how shopping takes place in future.


14. App Indexing and Deep Links In Apps To Increase In Importance

In 2015, US was among 10 countries where mobile searches outdid desktop searches. The trend is expected to grow further and at a considerably higher pace. And to stand out from the crowd, businesses will have to resort to app indexing and the use of deep links on the apps to increase their popularity among potential users.


15. PPC And Email Integration To Become Normal

PPC should do more than just encourage buyers to close the sale; it should at least help you capture the client’s email. With the potential shopper’s email, your business should have a larger and potentially more effective emailing list for email-based marketing campaigns. So, PPC and email should work hand in hand in 2016 to better online marketing.


Conclusion

The year 2016 should bring more growth and innovation for the online marketing industry. Any business that takes note of the above trends should be well on its way to reap all the benefits digital marketing has to offer this year.

Content is king! 5 Ways to make content marketing more relevant

One of the most prudent methods for accomplishing relevance is to create relevant content. It might sound mystical, but the reality is that relevance is systematic and scientific.

One of the main reasons why most businesses fail is lack or relevance in their content. Creating relevant content can be one of the best ways to nail the problem. Remember, Content is King!

Ways to make website content more relevant

Create helpful content
Having information about your services and products is not just enough. In fact, it’s considered as one of the basics in any website. However, having good relevant content can draw more traffic. So, how do you improve your search engine? Your competitors also use the same keywords you use that is why you need to set yourself apart and win the competition. To win, you need to create helpful articles, press releases and even have tried to answer questions that revolve around the topic. Provide answers to your questions and you will have traffic to control.

Start with a customer persona

Depending on what you are servicing or selling, your content will only be relevant if it sticks to the topic. How you create contact with your buyers makes them see sense on what you are trying to say. In short, the persona you choose should capture the basic essence of who is buying the product and why they are buying.

What is your intent?

Do you know why you are selling? Are you aware of your competitors? You will certainly look irrelevant if you don’t know what you are selling and how to do it. Normally, search intent is the starting point of successful SEO. Create keywords that you think your customers will search and think about how to create great content that will attract traffic. 

Any successful SEO involves using the right keywords in the right places. Your website pages should target specific keywords while your homepage should be concentrating on the main keywords.

Have a compelling summary

What is the first thing that customers see on your web page? Does it strike a message once people are on the website? Well, the first thing that customers need to see is a content that is relevant. One of the best ways to show relevance is to have a big headline that states the page objectives in a few words. This way, you make the page relevant and even help the reader to focus on his/her search.

Solve the problem

Learn what you are servicing or selling then solve every single problem a client might have. To do this, you can do research and get to know what your competitors don’t do. Perfect your work by being friendly and even creating questions with answers from your research. Solving the problem brings the page directly to the users interests. Learn what they need and create relevant content that will make them spend time on your website.

Having relevant content on your website is one of the best ways to outsmart your competitors and even improve your sells. AtFLYNAUT, we do more than just digital marketing to ensure that you understand what needs to be done and how it should be done. With years of expertise in the field, we can help, advice and even get you focused on having a successful business. For more information on digital marketing, don’t hesitate to knock our doors.