Anatomy of a good E Commerce Website

Shopping today isn’t like it was a decade ago, where it would be an obsession majorly among women, and more of an outdoor activity. People would dress up and head out for some shopping at the stores and malls. The onset of the internet and the rise of E-commerce changed that forever.

 

                 Today, people enjoy the luxury of sitting wherever they want to and ordering what they please, right from kitchenware, to accessories, clothes, shoes, the works! But what is it that makes one Ecommerce website successful while the others don’t really do the trick? Before we answer that, let’s take a look at a few top Ecommerce websites in the world today –

 

 

1st place: Amazon

 

2nd place: Alibaba

 

3rd place: Walmart

 

4th place: Otto

 

5th place: JD

 

6th place: Priceline

 

7th place: eBay

 

8th place: Rakuten

 

9th place: Zalando

 

10th place: GroupOn

 

 

       Not surprisingly, probably the biggest name in e-commerce retail today – Amazon- leads the race in the e-commerce field and rightly so, owing to a variety of factors ranging from the user friendly interface, the variety of products available, the customer response rate and the existing customer loyalists. But let’s take a more in depth look at what makes these top sites click and what a successful e-commerce site comprises of.

 

            1.The site should focus on making a sale – Your e-commerce site could be the best looking website in the world, or have the coolest design but it won’t account for anything if there isn’t a BUY button next to the products and the buying process isn’t as simple as possible. It’s a very simple detail, but it can make a world of difference to your site’s performance and your sales.

 

          2.Entice the consumer – A large number of audiences surfing online retail websites don’t really know what they want. They’re just there to hang around or because they have nothing better to do. This is the market you want to be targeting, this is where the largest scope lies. To do this, the best way is to display your products using clear grids or categories where the products can be distinctly viewed and make an impact on the browsing consumer. Special deals and new arrivals are also good ways of grabbing their attention.

 

         3. Earn the trust of your website visitors – Today’s consumers are extremely smart and don’t spend their money mindlessly. They do their fair share of research in terms of finding the best price, product specifications, delivery etc. As an e-commerce website, the best way to earn their trust is by giving the links to all these questions that they may come across, on your home page itself – Shipping details, FAQ’s, Reviews of previous customers, Links to deals and discounts, payment methods etc. All of this is going to make the life of your support staff much easier, and reduce the number of pre-sales queries.

 

         4. Deals, Freebies and Free shipping – In today’s highly competitive Ecommerce Market, one cannot survive without having top discounts, offers, deals and freebies to entice the consumer to pick them and keep coming back to their website. Websites and businessmen should focus on economies of scale so that they can enjoy the benefits of large quantities and offer top deals to their consumers without going in a loss.

 

         5. Subtlety – The design should not overpower the product. That should be the key principle for any Ecommerce website. The people aren’t going to the page to buy your website, but to pick and add particular products to their cart. If they can’t see these products properly, then the question of buying them doesn’t arise at all. Keep it subtle, keep it simple.

 

       6. Product Placement – Product placement plays an absolutely key role in the success or failure of an Ecommerce website. The most popular products have to be showcased up front for the viewer to see and browse through, and then the rest can follow. Ultimately they’re your show stoppers, and if the viewer gives them a miss then it’s a lost opportunity for a sale that could’ve made your site that much more profit. Another important element of product placement is promoting similar products. The algorithm should be such that similar products pop up while the viewer is scrolling, based on his previous searches to make him look and try and get his attention, and ultimately a sale.

 

These few basic characteristics are roughly what separate a good site from a bad site, or even a good site from a great side – Depending on how well they’re implemented. Want to get an e-commerce website made for your brand? Connect with a specialist at Flynaut right away!

 

How to Get Your App Found, Downloaded, and Reviewed

You’ve done the hard work, you’ve struggled and got your dream up and running, and now it’s time for you to earn your reward. You’ve finally developed the app and got it out on the App store, fulfilling an entrepreneurial dream. But is that the end of the journey? Not really, because the difficult bit starts here. How do you make sure people find it, and download it? Don’t be intimidated by the challenges, we’re here to take care of you.

To actually benefit from your app and make sure that it gets that shot at becoming a huge success, you need to ensure 3 major things –

  • It needs to be FOUND by the users.
  • It needs to be DOWNLOADED by them and seen as a solution to their pain points.
  • It needs to be REVIEWED by them so that you get much-needed feedback on how to better your app.

First up, you need to make sure that your app is found by users. For this, the first step is ASO – App Store Optimization. To give you a quick overview on what ASO is – it is like Search Engine Optimization, but on the app store. You need to use keywords and phrases to get the app found on the store. But the part that makes this process so much tougher is that Google and Apple don’t disclose their store algorithms to anyone, so the developers really need to dan o their homework to make sure that when your user searches for a term or phrase that resonates with you, they come across your app. We have a team that does this for you, so you need not fret about this too much.

Next thing you need to think about is the icon of the app and the colors used. In simple reasoning, the logic here is that when someone sees a unique icon or encounters colors that stand out as compared to the rest, they’re more likely to take no,tice of the app. It should also be relevant. That’s why food apps with some food element in the logo or dating apps in red seem to do so well.

Now, you need to take the next step after getting your apps found by the users. You need to get people to actually download your app. How are you going to do this? One very simple advice that you should keep in mind is that people don’t buy an app, they buy an experience. So rather than hard selling your product, sell a story to the consumer. You should start building online presence as a brand – focus more on marketing and branding on online platforms, relevant websites, social media and try and engage the consumers so that they want to know more about your product.

For this you need a few basic elements to get them to work together, you need a unique and specific landing page for your app that has product details, offers, banners etc. You can also have a separate dedicated ‘blog’ page on your website for value-added content that is beneficial to the user and builds brand loyalty or at least brand preference. For social media it would be ideal to hire professional marketers that devise a separate social media strategy for each platform and is customized in terms of content format. Once again, we’re here to take care of that!

Another key thing you want to be doing at the start of your journey is to make the App FREE at launch. What this does is that it automatically puts you in the good books of the consumer. Don’t aim to start earning money immediately after launch, rather focusing on cementing your place in the competitive market and then taking it to the next step of the money model should be your strategy.

Now comes the third and one of the most important steps – get people to Review your app. For this, one simple and widely used practice is to incentivize reviews. You should add discount coupons or some sort of positive reinforcement to the public users for taking the trouble of reviewing your app.

Another important thing you can do is to find out whose opinion holds weight in the market and go after those people or influencers or publicists and get them to review your app. It serves as a boon to your marketing and gives your app that much more credibility. Influencer marketing is indeed important!

Practice these, build on your basics, keep it simple and you should have a winner at your hands! We’re here to help you take your dreams to the next level. For all expert help in mobile app development, please feel free to reach out to us.