How to Get Your App Found, Downloaded, and Reviewed

You’ve done the hard work, you’ve struggled and got your dream up and running, and now it’s time for you to earn your reward. You’ve finally developed the app and got it out on the App store, fulfilling an entrepreneurial dream. But is that the end of the journey? Not really, because the difficult bit starts here. How do you make sure people find it, and download it? Don’t be intimidated by the challenges, we’re here to take care of you.

To actually benefit from your app and make sure that it gets that shot at becoming a huge success, you need to ensure 3 major things –

  • It needs to be FOUND by the users.
  • It needs to be DOWNLOADED by them and seen as a solution to their pain points.
  • It needs to be REVIEWED by them so that you get much-needed feedback on how to better your app.

First up, you need to make sure that your app is found by users. For this, the first step is ASO – App Store Optimization. To give you a quick overview on what ASO is – it is like Search Engine Optimization, but on the app store. You need to use keywords and phrases to get the app found on the store. But the part that makes this process so much tougher is that Google and Apple don’t disclose their store algorithms to anyone, so the developers really need to dan o their homework to make sure that when your user searches for a term or phrase that resonates with you, they come across your app. We have a team that does this for you, so you need not fret about this too much.

Next thing you need to think about is the icon of the app and the colors used. In simple reasoning, the logic here is that when someone sees a unique icon or encounters colors that stand out as compared to the rest, they’re more likely to take no,tice of the app. It should also be relevant. That’s why food apps with some food element in the logo or dating apps in red seem to do so well.

Now, you need to take the next step after getting your apps found by the users. You need to get people to actually download your app. How are you going to do this? One very simple advice that you should keep in mind is that people don’t buy an app, they buy an experience. So rather than hard selling your product, sell a story to the consumer. You should start building online presence as a brand – focus more on marketing and branding on online platforms, relevant websites, social media and try and engage the consumers so that they want to know more about your product.

For this you need a few basic elements to get them to work together, you need a unique and specific landing page for your app that has product details, offers, banners etc. You can also have a separate dedicated ‘blog’ page on your website for value-added content that is beneficial to the user and builds brand loyalty or at least brand preference. For social media it would be ideal to hire professional marketers that devise a separate social media strategy for each platform and is customized in terms of content format. Once again, we’re here to take care of that!

Another key thing you want to be doing at the start of your journey is to make the App FREE at launch. What this does is that it automatically puts you in the good books of the consumer. Don’t aim to start earning money immediately after launch, rather focusing on cementing your place in the competitive market and then taking it to the next step of the money model should be your strategy.

Now comes the third and one of the most important steps – get people to Review your app. For this, one simple and widely used practice is to incentivize reviews. You should add discount coupons or some sort of positive reinforcement to the public users for taking the trouble of reviewing your app.

Another important thing you can do is to find out whose opinion holds weight in the market and go after those people or influencers or publicists and get them to review your app. It serves as a boon to your marketing and gives your app that much more credibility. Influencer marketing is indeed important!

Practice these, build on your basics, keep it simple and you should have a winner at your hands! We’re here to help you take your dreams to the next level. For all expert help in mobile app development, please feel free to reach out to us.

Need your Content Marketing to generate better ROI? Say Hello to Competitive Intelligence

With dozen competitors for any product/service segment, grabbing the attention of target audience remains tricky. Competitive Intelligence can help produce content that converts, sells and nurtures – All In One!

 

Internet has done many wonders. One of them is the digitization of buyer-seller relationship. This has aided fast shopping experiences, fuss-free monetary dealings and made bulk options available at fingertips of the end consumer. This rosy picture has but one hiccup. The whole person to person connect goes amiss to a great extent and companies keep wondering what their customers actually need or desire.

Competitive Intelligence is a technological marvel that helps businesses to analyze and predict with great reliability what can click with specific customer segment. How it happens? By collecting, understanding and calculating information from anything external that relates to business – competitors, market forces, seasonal nuances, customer preferences/buying behavior, content catalysts etc. It allows you develop a base to anticipate things good/bad for your products and make wise content investments.

Why should I be excited for Competitive Intelligence?

Learning the opportunities and deterrents for your intended client segment means you can plan your content marketing strategy in line with this acquired knowledge. And as a result, you can be assured of greater returns by tapping the increased traffic and converting leads into sales.

Content then becomes a futuristic tool that attracts and retains your buyers – way before your competition does it! And if you add a tinge of personalization in this competitively intelligent content, you will have loyal customers for life.

By jumping on the Competitive Intelligence bandwagon, you can benefit by:

  1. Discovering the keywords and relevant terms that help your competitor sites to garner traffic. Including these terminology in your content stack up means you can dominate the search results and divert the audience to your business.
  2. Understanding the right content mix that works by identifying the content gaps, correlation between frequency and content type, new content ideas, desired ratio of third-party: branded: curated content. Basically you know what type of competitor content is getting views, shares and mentions and what worked for them.
  3. Reducing the guess work risks and creating impactful content backed by data on buyer landscape that sets you for an early advantage by moving the customers faster through the funnel
  4. Monitoring business environment to eliminate threats during the entire buyer journey by providing targeted and unique content during the awareness, consideration, and decision stage
  5. Identifying authoritative websites/domain links that backlink competitors content and similarly content amplifiers/influential sharers who are helping their content to get distributed
  6. Knowing what content category works for different social channels and how it generated desired customer engagement for competition

What things should concern me while deploying competitive intelligence (CI)?

Competitive Intelligence draws its value from the fact that companies who use it can fine-tune their content marketing process to make it customer focused and eventually revenue friendly. The evaluated information can be highly crucial if used effectively and to ensure this at each stage of implementing competitive intelligence, the entrepreneurs should have following considerations:

  1. Pre-planning Stage: The stakeholder buy-in has to be tightly linked with CI, as the investment matters and the reasoning should be basis the current gaps in content and relative worth in comparison to competitors. Any past strategies for making customer oriented content should be analyzed for loopholes to avoid the same mistakes with CI. Content Marketing should be at the forefront of boardroom discussion to flesh out the outcomes of investing/not investing into it.
  2. Planning and Direction Stage: This requires to clearly state for everyone involved why competitive intelligence is required and how each team (Sales, Marketing, Product Development, IT, R&D etc.) will be impacted or contribute towards it. Identify where does your content currently rank in contrast to competitors by segmenting and grouping them as per priority.This requires answering the questions:
    1. What do we need to know and Why?
    2. What competitors we would like to study/audit?
    3. What content categories and platforms are we interested in?
    4. What is our target buyer persona (a.k.a Source Targeting)? Where, When and how you and your competitors reach them?
    5. What is the effectiveness of current programs?
    6. What are the long-term market prospects for our product/service?
  3. Collection and Validation Stage: In line with the set purpose or goal of the CI project, pinpoint the sources of data collection and start the process of advanced monitoring. Some of the info mining can be manual involving human intervention; the others can be automated through intelligence crawlers, extraction and machine learning tools.Be careful to segregate strategically valuable insights from the clutter. This will lend focus to CI exercise and ensure you don’t get lost in the maze of information.
  4. Analysis Stage: This is where things get interesting. The understanding of competitors and market forces is transformed into actionable To-Do’s for content mapping. It tells you where you can up your game immediately and where you need to improve on a sustained timeline. Ensure to be astute with the observations and drive content marketing ideas from each of the short-listed insight.
  5. Implementation and Review Stage: Before implementing the intelligence gathered, it is extremely important that various stakeholders are on same page with respect to content delivery plan for various channels and audience groups. This synergy ensures CI is leveraged maximum by producing and disseminating focused content.Similarly an objective and regular review would help to identify progress on the success of marketed content in terms of new and repeat customers engaged, sharing of content on social media and sales numbers emerging from targeted content. Necessary tweaks should be done as and when the market trends and competitor approach changes.

Competitive Intelligence is changing the way we develop and market content. It will become more powerful as solutions now not only cater to the past (What happened) but also the future (What will Happen). Are you ready to make your business competitively intelligent?

Our clients love the way we give their content that rare competitive edge. Explore how our digital experts can get you content that avidly hooks your customers by visiting www.flynaut.com


Talk to an expert – Free 30 mins consultation

Social Media Content Management – 6 Tips To Ace Different Channels

Trying to figure out why something works for Facebook but not for Twitter? Social media content management is all about leveraging the core personality of a social channel for the benefit of your content

 

A late 20th century saying “Different Strokes for Different Folks” commands profound respect in today’s’ adrenaline packed world of social media. While you might still deal with the same set of people across various channels, their expectations from you and your brand change drastically from one medium to another. So you might be nailing it on Twitter, but still wondering what is stopping you from ruling Instagram? The answer is deceivingly simple – Treat every platform uniquely!

 

This is easier said than done. Not because people don’t know about it. But the content customisation as per social channel requires dedicated thought, tools, tact and time – things that are owned and spent sparingly. Managing social media content is the best example of art marrying science, requiring equal proportions of creativity and logic.

 

Top 6 Tips for Social Media Content Management

 

Here are few tips of the trade that can help you to sail the social media tide without the dreaded slip-ups:

 

1. Master the 3 P’s (Platform-Purpose-People)

 

Each social media platform serves a distinctive audience in its own exclusive way. Learning and understanding what each channel can do for your content is the first step to identify what platforms you would use to reach out to the target group.
Explore things that are appreciated or are looked down as pet peeves for each medium. Twitter users like images attached with tweets, Facebook community can’t stand posts asking for forced likes or hard marketing and Google + followers are passionate brand advocates. These are just few examples and incorporating such insights into content management strategy helps your business to stand out.

Gender-based behaviours are also important data point when scanning and finalising content for social media.

 

2. Visual Content can work wonders on mostly “every” social channel

 

Picture this: Content with relevant images gets 94% more views than content without relevant images. Take any social media platform, posts with images make it more exciting and engaging. This is probably the single most important as well as common thread across channels. Companies are increasingly allocating more budgets on acquisition and creation of compelling visual assets.

Apart from images, videos, illustrations, infographics can also add zing to your overall presence on social media. Instagram especially can let you connect with customers on experiential level by allowing them to peep in your world through employee and product videos.

 

3. Play on the strengths of each channel

 

In order to succeed on any social platform, you need to grow your audience and network. This requires dedicated investments in terms of money and time. There are two things that need to be very clear in your social media content strategy:

 

  • Mastering a particular channel before moving to the next one (This helps to build your brand credibility, helps maintain frequency of posts, gets you noticed and gains more followers)
  • Implementing the best practices for each channel.
    Some quick tips include:
  • Twitter: Use strategic and original hashtags for marketing campaigns and promotional contests. Get your most important content noticed by adding visual appeal to your tweets. Higher frequency of posts increases the chances of being seen by followers. Shorten URLs, use questions/facts, give clear CTAs, and avoid abbreviations and all caps.
  • Pinterest: Ideal for brands with high-quality imagery. Contextualize your pinnable images with relevant text/info that tells readers what exactly to expect when they click on pinned graphic
  • LinkedIn: Expand audience reach through LinkedIn Publisher, a free tool that lets you network like never before and strengthens your credibility as an expert in the industry
  • Instagram: Photo and Video sharing at its best, the platform is best for establishing connect with target customer base albeit in a very Non-Salesy manner. The posts should be light, fun and offer informal/personal insights into your brand. Use relevant captions and include questions to drive comments.
  • Facebook: Keep things upbeat with posts and images that share preliminary info in exciting way. It makes the user to click and explore further. Use conversational dialogue/comments to engage with customers

 

4. Don’t ignore other Social Media Platforms

 

Google+, Vine, Tumblr, YouTube, Blog Post offer lots of opportunities to connect with relevant communities and take your marketing efforts to next level. For instance, using Google+ to link content on your website can have a major positive impact on your organic ranking.

Presence on these platforms conveys that your brand keeps up with real time events and caters to different segment of user base. This makes your brand more approachable and visible too.

 

5. Know the best times and days for content sharing on various channels

 

Prevent the horror of poorly timed posts or missing out on the critical posting dates by documenting and following a robust social media content calendar.

 

Social Media Content Management

 

6. Express beyond Brand

 

All the channels, irrespective of their nature prefer variety. Occasionally shift the focus from what you are as a brand to other things like:

  • What you can do for your customers
  • Reshare, repost or retweet posts that might be useful to your users
  • Invite idea sharing and one on one chat sessions that can elevate your brand presence by active participation of users
  • Post content that is not just filler but resonates your brand personality and voice in a subtle indirect manner

 

 

Social Media Content Management has high co-relevance with the SEO whereby your brand earns high traffic and links, both key factors in deciding the page ranking. Therefore it is imperative to track what works for your brand or has scope for improvement basis the consumption, engagement and action taken by the target group on your posts.

 

Whether you sell shoes or software, #Flynaut can take your brand to new heights by helping you to manage social media content with élan. Get in touch with our experts today by calling @ 877-453-2117 or writing to us on [email protected]