Storytelling as a tool for effective communication

“Everyone’s got a story.”

We’re sure you’ve heard this phrase at least a couple times in your life. Ever wondered why it’s always a “story” and not “reason”, or “experience”, or just about any other word in reference to certain times in your life? That’s the power of a story, and that’s how we communicate best.

Since the dawn of mankind, stories have kept entire cultures alive: be it folklore from our native lands or mythological tales explaining why we perform the rituals we do. In fact, so many of our traditions were passed down to younger generations solely by word-of-mouth, long before writing was invented. Storytelling has enriched and kept thriving not just cultures, but identities, faiths and our understanding of the world. We learn, grow and become overall better humans from stories that we hear as children. From tales of moral values as taught in children’s books (who doesn’t remember The Fox and the Grapes?) to fantastic, imaginary lands that whisked us away into experiences unknown. Some of these stories have a lasting impact on adults to this day, such as the literary juggernauts of Harry Potter, Chronicles of Narnia, Lord of the Rings, among many others.

So, how does storytelling figure within the ambit of effective communication? Let’s find out.

In today’s age of information, we are overwhelmed with data at any given point through the day (and sometimes, night!). We’re all guilty of having multiple tabs, pages, and apps open in order to consume as much information as possible on any topic. What happens to our devices if we do this? They slow down, of course. Something similar happens to our brains when we have an overload of thought processes to consider at the same time, leading to confusion, miscommunication and conflict.

How do we tackle this? Let’s start with the basics.

Just like how we delete certain apps and pictures from our devices to free up space, our brains also look to make certain forms of repeated communication into subconscious actions—we call these ‘habits.’ Habits are meant to take the load off of your brain and incorporate more space in order to take in more information by making regular actions involuntary, like opening the bottle-cap to drink water, pressing down on a handle to open a door, splashing water on your face when you wake up, etc. Storytelling focuses on engaging our subconscious through metaphorical situations, guiding its plan-of-action as the story progresses. It’s sort of like a cognitive Connect-The-Dots.

Context serves as a crucial setting here, since our brains can absorb meaning much more efficiently if we’ve experienced something before and thus can prepare to communicate more clearly. For example, if a character in a story has experienced a major situation, our brains are trained to treat this information as symbolic of an actual, lived experience. In simpler terms, to your brain, it’s you undergoing that experience, and not the character. Later in life if you encounter a situation similar to that in the story, your brain will associate it with reliving the story itself. It becomes a conditioned reaction, eventually becoming a habit, thus helping your brain take the load off.

Now, how do we incorporate this into our daily lives?

Storytelling and context-setting explores the Whys of a certain communication, making the receiver more empathetic and understanding of your actions. The story behind the outcome adds a dynamic that calls for a deeper and different perspective into the heart of the matter.

In your everyday life, you can try this method with people you see daily, for example your co-workers and clients. The next time you have a new pitch or a new idea to present, try to organize it in a story-like format. Start with the basics, then build it up with facts and evidence, and top it off with the context leading to the aim of your idea. This will help your team have a detailed, in-depth understanding of why you think your idea will work, and will guide you accordingly as compared to simply presenting your idea and leaving it at that. A crucial aspect of strong client communication is taking the time to explain “why,” and to tell the story behind the brand plan.

In interpersonal relationships as well, communicating the Why of your actions will facilitate a deeper connection, helping you eliminate any possibilities of miscommunication or confusion. The outcome may or may not be as per your ideal situation, but you can be rest assured that they know your side of the, well, story.

Effective communication makes our lives monumentally easier, but we cannot communicate better if we don’t understand the human tendencies that build it. This, in a way, is a story about our stories, and we hope you can benefit from these in your daily lives.

How Push Notifications Can Help Your Brand

Picture this: it’s been a long day, and you’re going through your notification bar, mostly deleting unwanted & annoying alerts that have done nothing except pester you the whole day. As you swipe them away, a singular notification catches your eye. It’s smart, witty and gets to the point in less than 15 words. You think about it for a second before opening the notification and checking it out, and voila! You got yourself a conversion. Now that’s what a good push notification can do for your brand.

They may seem inconsequential at first, but push notifications are one of the top techniques for increasing conversions, boosting engagements and retaining your customers. Let’s find out how.

Know Your Target Audience

A basic yet crucial step before embarking on witty one-liners for your notifications, identifying your customer base goes a long way in tapping into exactly the kind of market you’d want to supply to. This is called target audience segmentation. A good idea to tailor your content according to your audience is to use a good, trustworthy & efficient customer data platform, along with a product analytics tool. This combination will give you precise, accurate numbers that allow you to have an in-depth insight into what your audience is talking about. You can then customize your notifications based on a variety of factors such as the audience’s web history, e-commerce purchases, engagement with other channels, etc.

Metrics, Metrics, Metrics

Before you get to work, take a step back and consider the how and why of your campaign. Why is your campaign needed? What value is it going to add to your customer’s lifestyle? How will you track or measure the success of your campaign? What are the key metrics involving a successful campaign? Questions like these will help you have a clear goal in mind for your notifications, thus making them to-the-point and hitting that sweet spot. Defining your metrics, such as app opens, purchases, logins, conversions, clicks, etc. will help you narrow down on a call-to-action (or CTA) that determines what’s best for the overall performance of your campaign. 

Find Your Frequency

No one likes constant notifications, that’s why we have an option to turn them off. How to ensure campaign impact without bombarding your customer? Frequency caps! Set a frequency limit for how many notifications, alerts & emails your campaign sends to the user. For example, you can set a cap of 2 emails and 3 push alerts to be sent to a customer within a week’s time. This way, you retain your customer’s attention while sporadically providing necessary updates.

Make An Exception

Create exception events that ensure a push notification is sent only if the customer hasn’t completed an action in a determined amount of time. For example, if a customer has added something to cart but hasn’t made a purchase even after 4 hours, the exception event will trigger a push notification reminding said customer to complete the purchase. However, if the customer ends up completing it before the 4 hour window, the push notification won’t be issued. This prevents your brand from possibly over-notifying and annoying your customers.

So far, we’ve looked at all things your brand can do for a successful push campaign. But of course, as with anything in the world of marketing, there’s always a couple of things you don’t do.

Here’s what to avoid:

Don’t Lose Touch With Current News

As a brand, it’s absolutely pivotal for you to stay up-to-date with everything around the world that’s relevant to you and your customer. Regular assessment and reviewing of your campaigns can help you point out any gaps in your communication that keep you from staying relevant and well-versed. This is especially relevant given the current global crises, and delivering messaging that doesn’t focus on something so ubiquitous would seem tone-deaf and insensitive.

Don’t Underestimate Quality

Again, basic but impactful: set a strict guideline to be followed for quality checks. Most companies have a specialized QC team that ensures each campaign is thoroughly reviewed prior to its launch. This prevents any possible malfunctions and keeps potential foot-in-mouth moments at bay. Who doesn’t need that?

Don’t Ignore the Operating System

Stay updated with any changes from Android, Apple or your OSs in order to manage and finetune your campaigns accordingly. Working in tandem with your OS will ensure maximum engagement and campaign success.

So, there you have it: a quick lowdown on how push notifications can be your brand’s best friend. As more and more brands turn to the digital world to increase profits and maintain their customer engagement, mobile users will now not only be impressed with your brand’s quick adaptability, but will also look forward to purchasing from you.

Instagram for Business: Top 5 Ways to champion this digital platform

 


Instagram has swept off the world of online marketing with impressive results in terms of building customers and relationships. Have you caught the wave yet?

 

          Instagram has come a long way from just being a mobile photo-sharing app to getting established as a critical marketing machine. With over 400 million active users currently on this social networking service, businesses can choose to ignore the potential of this platform at their own peril. Be it any kind of business, it has shown its worth consistently and thereby not just restricted to restaurants, travel companies or retailers.

 

Do you know the value of being on this platform?

 

            As per a study by the Forrester group, Instagram’s popularity is such that it has surpassed Facebook and Twitter in engaging with target users/followers. It is most useful gateway to next generation customers who are not just buying product/service but are also looking at the whole experience of dealing with your brand.

 

“Instagram is the single most important destination to build visual identity of your brand”

 

          Don’t mistake it for a tool suited to the youth-centric fun brands. It’s ability to win over routine and tedious brands like G.E and Ford is equally strong. The spectrum of Instagram covers all diverse sections in terms of age, gender, and ethnicity.

 

        Instagram users are essentially latent customers and shoppers. The medium rules out hard selling and does subtle yet powerful marketing of your offerings.

 

Marketing Matters: Top 5 Ways to digitize your business on Instagram

 

       The concept of digital identity has gained momentum and online social interactions with customers have become irreplaceable. Instagram lets you do all of this if used smartly and correctly.

 

While getting the basics right isn’t difficult, a special emphasis on mastering the following best practices will take your marketing game to all new level.

 

1)  Explore Trending Hashtags for your Business

 

 

Instagram is all about the reach. If you are not getting noticed, it is probably because you are missing the #Hashtags. Tagging top and relevant people, places, concepts, names etc. can be a great promotion tool to expand your audience span.

 

If your brand uses specific Hashtags on Facebook, Twitter or Google+, include them on instagram too. Run contests with #Hashtags that encourage storytelling and involves larger community. This turns a casual follower into devoted customer. It makes your business easily accessible.

 

Caution: Include no more than 5 Hashtags to prevent coming off as “Salesy”

 

2)  Ensure Consistency of your Presence

 

 

By this it means “Consistency of Purpose”. Your brand strategy should be always kept into perspective before posting anything on your business page. There are different reasons to be on Instagram – Popularize business, create awareness or sell products/services. Identify your goal and streamline your posts accordingly to deliver consistent message.

 

Also, your brand personality on Instagram should be consistent with your business profile on other social networks. It makes you quick to identify and gain spin off followers from other sites like Facebook and Twitter.

 

Quick Tip: Announce your debut or presence on Instagram with fun posts/promotions/contests on other social platforms as well as by adding Instagram social button on your website

 

3)  Focus on Quality and Creativity of Photos/Videos

 

 

Visual content is in demand more than ever before. However, this is not applicable to any random lackluster pictures. Your posts should have a personalized yet professional touch to standout from the crowd. Whether the pictures are of products, brand personality or customers, they should tell a story that is cohesive and appealing to your target audience.

 

Consider these while posting photos/videos on Instagram:

 

  • Use third party photo apps to edit your photos and share only high quality images. Also, size your photos for professional quality
  • Promote your products with creative, lifestyle photos that reflect your brand’s culture. At some moments, keep the pictures authentic, immediate and no-filter
  • Once in a while share positive quotes and inspirational photos related to your brand
  • Videos can generate a huge share of inbound links than written posts. Make most of this by applying unique filters, showcasing employees at work, celebrations, important achievements and brand moments

 

Quick Tip: Use videos to mark your profile debut or for introducing new events, products and services

 

4) Stick to a Balanced Posting Plan

 

 

A picture is worth a thousand words. Your business account need not be overbearing with posts uploaded every hour. Quantity has not much standing on Instagram and in fact too many of them can affect your credibility to be taken seriously.

 

Avoid saturating or annoying your followers by working out a balanced and flexible posting plan that allows you to post when you really have something interesting to share. It should spike the recall value of your brand.

 

Quick Tip: The “feed-speed” of Instagram being at relaxed pace; one post per day seems to be perfectly okay to grab attention. Identify the time of the day when your posts get maximum action in the form of likes/ comments/ followers

 

5) Network and Engage on Instagram

 

 

One way to grow your business the Instagram way is by engaging others on the network. This is achieved by:

  • Following others, liking and commenting on their photos (especially the influencers in your industry, clients and engaging users)
  • Following your followers back
  • Follow your already established followers from other social media platforms
  • Reward followers with special privileges, exclusive announcements, promo codes and discounts
  • Find brands and hashtags relevant to your business and follow them
  • Encourage your followers to be your brand ambassadors by sharing photos and reviews

 

Caution: Don’t overlook the obvious. Never leave conversations with followers one-sided. Thank followers for tags, be proactive in responding to comments and alert in managing notifications.

 

 Instagram in their own words is a passionate community that helps people visualize business in different and inspiring light. Your business can take the center stage and benefit from it too basis how quickly you adapt and ace this exciting online community.

 

Ready to roll the ball of online marketing? Flynaut has been successfully helping clients to manage their digital presence with progressive strategies and tools. Know more from our experts by writing to us @flynaut

 

Anatomy of a good E Commerce Website

Shopping today isn’t like it was a decade ago, where it would be an obsession majorly among women, and more of an outdoor activity. People would dress up and head out for some shopping at the stores and malls. The onset of the internet and the rise of E-commerce changed that forever.

 

                 Today, people enjoy the luxury of sitting wherever they want to and ordering what they please, right from kitchenware, to accessories, clothes, shoes, the works! But what is it that makes one Ecommerce website successful while the others don’t really do the trick? Before we answer that, let’s take a look at a few top Ecommerce websites in the world today –

 

 

1st place: Amazon

 

2nd place: Alibaba

 

3rd place: Walmart

 

4th place: Otto

 

5th place: JD

 

6th place: Priceline

 

7th place: eBay

 

8th place: Rakuten

 

9th place: Zalando

 

10th place: GroupOn

 

 

       Not surprisingly, probably the biggest name in e-commerce retail today – Amazon- leads the race in the e-commerce field and rightly so, owing to a variety of factors ranging from the user friendly interface, the variety of products available, the customer response rate and the existing customer loyalists. But let’s take a more in depth look at what makes these top sites click and what a successful e-commerce site comprises of.

 

            1.The site should focus on making a sale – Your e-commerce site could be the best looking website in the world, or have the coolest design but it won’t account for anything if there isn’t a BUY button next to the products and the buying process isn’t as simple as possible. It’s a very simple detail, but it can make a world of difference to your site’s performance and your sales.

 

          2.Entice the consumer – A large number of audiences surfing online retail websites don’t really know what they want. They’re just there to hang around or because they have nothing better to do. This is the market you want to be targeting, this is where the largest scope lies. To do this, the best way is to display your products using clear grids or categories where the products can be distinctly viewed and make an impact on the browsing consumer. Special deals and new arrivals are also good ways of grabbing their attention.

 

         3. Earn the trust of your website visitors – Today’s consumers are extremely smart and don’t spend their money mindlessly. They do their fair share of research in terms of finding the best price, product specifications, delivery etc. As an e-commerce website, the best way to earn their trust is by giving the links to all these questions that they may come across, on your home page itself – Shipping details, FAQ’s, Reviews of previous customers, Links to deals and discounts, payment methods etc. All of this is going to make the life of your support staff much easier, and reduce the number of pre-sales queries.

 

         4. Deals, Freebies and Free shipping – In today’s highly competitive Ecommerce Market, one cannot survive without having top discounts, offers, deals and freebies to entice the consumer to pick them and keep coming back to their website. Websites and businessmen should focus on economies of scale so that they can enjoy the benefits of large quantities and offer top deals to their consumers without going in a loss.

 

         5. Subtlety – The design should not overpower the product. That should be the key principle for any Ecommerce website. The people aren’t going to the page to buy your website, but to pick and add particular products to their cart. If they can’t see these products properly, then the question of buying them doesn’t arise at all. Keep it subtle, keep it simple.

 

       6. Product Placement – Product placement plays an absolutely key role in the success or failure of an Ecommerce website. The most popular products have to be showcased up front for the viewer to see and browse through, and then the rest can follow. Ultimately they’re your show stoppers, and if the viewer gives them a miss then it’s a lost opportunity for a sale that could’ve made your site that much more profit. Another important element of product placement is promoting similar products. The algorithm should be such that similar products pop up while the viewer is scrolling, based on his previous searches to make him look and try and get his attention, and ultimately a sale.

 

These few basic characteristics are roughly what separate a good site from a bad site, or even a good site from a great side – Depending on how well they’re implemented. Want to get an e-commerce website made for your brand? Connect with a specialist at Flynaut right away!

 

Game changing Digital Marketing Trends in 2018

If you look at the market trends over the last few years, especially the last 10-15 years, you’ll realize the growing impact that digital platforms have had on the market. If you consider advertising or marketing for example, you’ll see that from a conventional mainline or traditional approach there has been a 90% shift to digital, with only 10% concentration on offline activations. There has been a phenomenal growth in paid search, organic search, Social media marketing, and off late-mobile and video marketing.

 

When it comes to the most popular devices used, mobile phones and smartphones are leading the pack, followed by laptops and desktops.  From the last year to this year, trends haven’t really changed completely, but they have definitely evolved. Content marketing, Video marketing, Big Data are not new names, but these have continued to grow in importance over the last year to such an extent that they definitely make the list for Top Digital Marketing trends to watch out for in the coming year.

Here are the trends that a digital marketer will see this year.

  1. Personalizing the customer’s user journey – There’s nothing that works better than personalizing and making the user feel more involved and connected to the brand/product by means of customization and personalization. Websites have used this tool well, especially in the field of ecommerce, travel and finance. If a website or app is on our mind, you need to take this point extremely seriously. Customers are not interested in your promotional methods if they do not find a personal connect to the services or products being offered.
  2. Integrating Social Messaging Apps into their communication – Whatsapp and Facebook Messenger are the most widely used messaging apps today, by young and old alike. Brands and products are looking to tap more and more into these channels and inculcate their messaging to be routed through these platforms to create a desirable impact on the consumers’ minds. Imagine being able to share a product you like, on WhatsApp. Easy and convenient, isn’t it? A social messaging app icon has been an addition to the social sharing buttons on many leading websites.
  3. VIDEO Marketing – Video is the next big thing in the marketing world, and the most catchy content format today. Vox pop videos, quirky relatable videos and interesting trivia videos  seem to be making the rounds nowadays and have extremely high share-ability among today’s youth. There was a time that YouTube was the second biggest search engine, but it’s come to a time now when it has overtaken Google as the biggest search engine out there. That goes to show the progress that video has made in terms of making an impact on Digital Marketing, creating a niche for itself in terms of customized content and style of content.
  4. Focusing more on Search Marketing – What this basically means is integrating search engine marketing into your content marketing strategy.  Using Adwords and key word optimization goes a long way in helping you target your audiences correctly so that the desired message reaches the correct person at the correct time.
  5. Micro Influencers – Among all the technicalities and the jargon of the big processes, people are forgetting the main penetrative strategy that has been working so very well for businesses on social media, especially fashion and beauty brands. These Micro influencers basically act as the voice of the brand, without being direct brand advocates. They vouch for the quality of the product they endorse and influence a huge fan base to think favorably towards the product in question.
  6. Shifting the focus from one generation to another – A lot of our attention of late has been on the Millennials and how to grab their attention. But now the time has come to focus on the younger generations as well, to profit from the efforts in the decades to come. Generation Z as we know it, or the post millennials/ iGeneration or the homeland generation comprises of people born in the late 1990s and 2000’s. The oldest people in this generation are just about in their 20s. 2018 is the year to begin the shift of focus from Millennials to Generation z. Not completely, but the process needs to begin.
  7. Consumer Personalization – The best way to increase sales and engagement with the audience is to personalize your communication and send them personalized content. Chatbots do a great job as well as e-mailers with customized information in terms of name, date, data etc. Imagine you’re insured with a company that sends out information that is relevant to you as well as policy and countdown mailers with your name, and premium amount mentioned each time. Makes you feel important doesn’t it? This kind of information sharing goes a long way in terms of adding to the bond between the consumer and the business.

Now that you have all this information in store, let’s get to the next step- building and marketing your product. Have an idea in mind? Let’s discuss! Connect with a specialist at Flynaut right away! Toll free number (833-FLYNAUT)


Talk to an expert – Free 30 mins consultation

Website Redesign! How and when do I know if it’s due?

There are multiple telltale signs that make website redesign a pressing priority. Redesign without any delay to boost your website’s traffic and sales

 

We have seen several skin product commercials that discuss the perils of ageing, signs to spot it and miraculous means to rectify it. Digital medium is no different. Websites age too. The same website that addressed your needs perfectly at one point in time, may seem to fall short in justifying your business growth and perspective.

 

Heads Up: Website Redesign is continuous evolving process. So if you were looking for magical one-time touch up for your site, pause right there and reboot. Customer expectations change and your website needs to keep pace every time.

 

We trust numbers. Don’t we? So, consider these figures.

 

  • 46.1% of users/customers judge a company’s credibility and trustworthiness based on their website’s design (Source: Study by Stanford’s Persuasive Tech Lab)
  • Online retail sales are expected to reach $370 billion by 2017  (Source: www.techcrunch.com)
  • 25% of shoppers leave websites that are too difficult to navigate (Source: Huffington Post)

 

The overarching objective of any business is to foster strong engagement with the customer and generate sales. Website redesign helps to smoothen the rough creases that come in the way of this engagement by creating great first impressions and at the same time sustaining visitor interest/attention for longer duration.

 

Right Time to Redesign Your Website – Know and Act

 

If you feel that you are missing out on opportunities to convert visitors into loyal clients, there is something not right with your website. A half-baked website with bare minimum features or lackluster results scream of mediocrity and careless attitude of business owners.

 

Do you happen to ask any of the following questions with respect to your website? If the answer is a YES (hesitant or emphatic notwithstanding) to even one of these listed questions, It is surely the time to revamp your website. Are your ready for the litmus test? Count the number of times you say “YES” to the queries.

 

 

Why do visitors just come, view and leave my website without any action?

For action, the site needs to be interactive, interesting and appealing to the target customers. If there is nothing that can hold attention of your audience, they are sure to click away from your website, immediately after viewing only one page.

Redesigning will help to introduce new ways for your site to engage with visitors and decrease the bounce rate.

 

 

Why doesn’t my website feature on the Page 1 of Google Search Result?

As per Search Engine Journal, 75% of search engine users never scroll past the first page. This means your website should reflect your brand identity to the hilt. Your site should have the optimized content, internal links and responsive design that scores over your competition and lets more prospects find you.

 

Redesigning prevents the loss of customers by climbing up the search-ranking ladder with up-to-date and impactful content that is SEO savvy

 

 

Why my website is painfully slow?

Load time of websites is critical to keep visitors hooked on for greater duration and build more user traffic. Faster load times also mean fewer bounce rates and more conversions. As per Kissmetrics, 40% of the visitors leave website if the load time is more than 3 seconds

 

Redesigning helps you to make your websites faster to suit the attention span and patience levels of your customers

 

 

Does my website needs to be social?

It is a fact that in todays’ age, social media dictates lot of our day-to-day aspects including our buying decision. So if your website doesn’t leverage this power of social media integration, it is already miles behind. Blogs and social media linkage is the best online “word of mouth” vehicle to generate leads.

 

Redesigning helps to increase customer trust and interest by showcasing your social media followers and enabling “add this/share this” feature on your website

 

 

Why is it so difficult to upgrade and add content on my website?

A robust content management system can help your site to rise up on the web search. A design that integrates blogging and simple upgrades that allow you to add/edit/delete content without tech support dependency, can win your both – traffic and bottom line.

 

Redesigning helps to push out irrelevant and outdated content out of your website

 

 

Why doesn’t my site display properly on phone/tablet?

In 2015, Google admitted to give higher search engine ranking to mobile optimized sites. Isn’t this a good enough reason for your website to be optimized for smartphones?

 

 

Redesigning helps customers access on-demand information from your website that responsively accommodates to the screen resolution, size and processing ability of their devices  

 

Other most commonly identified signs that make website redesign utterly necessary include:

 

  • Business that has undergone changes in product/services, target customers, or overall vision/objective
  • Analytics showing low traffic,
  • Dated look and feel
  • Non-intuitive and confusing site navigation
  • Company Branding has undergone change
  • Business story needs to be told differently
  • Websites still using Flash
  • Too many words with less or nil visual engagement (including videos)
  • Website is 2-3 years old and not keeping up with tech changes

 

 

Identify the real trouble area and aim to address it through website redesign. Do it for the right reason to save on money and not because the marketing team/CEO wants to do it. Post redesign monitoring is equally important to tackle user traffic drops, sudden 404 spikes, lower rank on Google indexing, keyword rank losses and other issues.

 

Want to rely on Industry expert for smooth sailing during website redesign? Flynaut has worked on interesting website revamp assignments for global clientele with unmatched creativity and handholding.  Explore more at www.Flynaut.com

 

You can start discussion and questions using @flynaut

 

Flynaut Blogs

Social Media Content Management – 6 Tips To Ace Different Channels

Trying to figure out why something works for Facebook but not for Twitter? Social media content management is all about leveraging the core personality of a social channel for the benefit of your content

 

A late 20th century saying “Different Strokes for Different Folks” commands profound respect in today’s’ adrenaline packed world of social media. While you might still deal with the same set of people across various channels, their expectations from you and your brand change drastically from one medium to another. So you might be nailing it on Twitter, but still wondering what is stopping you from ruling Instagram? The answer is deceivingly simple – Treat every platform uniquely!

 

This is easier said than done. Not because people don’t know about it. But the content customisation as per social channel requires dedicated thought, tools, tact and time – things that are owned and spent sparingly. Managing social media content is the best example of art marrying science, requiring equal proportions of creativity and logic.

 

Top 6 Tips for Social Media Content Management

 

Here are few tips of the trade that can help you to sail the social media tide without the dreaded slip-ups:

 

1. Master the 3 P’s (Platform-Purpose-People)

 

Each social media platform serves a distinctive audience in its own exclusive way. Learning and understanding what each channel can do for your content is the first step to identify what platforms you would use to reach out to the target group.
Explore things that are appreciated or are looked down as pet peeves for each medium. Twitter users like images attached with tweets, Facebook community can’t stand posts asking for forced likes or hard marketing and Google + followers are passionate brand advocates. These are just few examples and incorporating such insights into content management strategy helps your business to stand out.

Gender-based behaviours are also important data point when scanning and finalising content for social media.

 

2. Visual Content can work wonders on mostly “every” social channel

 

Picture this: Content with relevant images gets 94% more views than content without relevant images. Take any social media platform, posts with images make it more exciting and engaging. This is probably the single most important as well as common thread across channels. Companies are increasingly allocating more budgets on acquisition and creation of compelling visual assets.

Apart from images, videos, illustrations, infographics can also add zing to your overall presence on social media. Instagram especially can let you connect with customers on experiential level by allowing them to peep in your world through employee and product videos.

 

3. Play on the strengths of each channel

 

In order to succeed on any social platform, you need to grow your audience and network. This requires dedicated investments in terms of money and time. There are two things that need to be very clear in your social media content strategy:

 

  • Mastering a particular channel before moving to the next one (This helps to build your brand credibility, helps maintain frequency of posts, gets you noticed and gains more followers)
  • Implementing the best practices for each channel.
    Some quick tips include:
  • Twitter: Use strategic and original hashtags for marketing campaigns and promotional contests. Get your most important content noticed by adding visual appeal to your tweets. Higher frequency of posts increases the chances of being seen by followers. Shorten URLs, use questions/facts, give clear CTAs, and avoid abbreviations and all caps.
  • Pinterest: Ideal for brands with high-quality imagery. Contextualize your pinnable images with relevant text/info that tells readers what exactly to expect when they click on pinned graphic
  • LinkedIn: Expand audience reach through LinkedIn Publisher, a free tool that lets you network like never before and strengthens your credibility as an expert in the industry
  • Instagram: Photo and Video sharing at its best, the platform is best for establishing connect with target customer base albeit in a very Non-Salesy manner. The posts should be light, fun and offer informal/personal insights into your brand. Use relevant captions and include questions to drive comments.
  • Facebook: Keep things upbeat with posts and images that share preliminary info in exciting way. It makes the user to click and explore further. Use conversational dialogue/comments to engage with customers

 

4. Don’t ignore other Social Media Platforms

 

Google+, Vine, Tumblr, YouTube, Blog Post offer lots of opportunities to connect with relevant communities and take your marketing efforts to next level. For instance, using Google+ to link content on your website can have a major positive impact on your organic ranking.

Presence on these platforms conveys that your brand keeps up with real time events and caters to different segment of user base. This makes your brand more approachable and visible too.

 

5. Know the best times and days for content sharing on various channels

 

Prevent the horror of poorly timed posts or missing out on the critical posting dates by documenting and following a robust social media content calendar.

 

Social Media Content Management

 

6. Express beyond Brand

 

All the channels, irrespective of their nature prefer variety. Occasionally shift the focus from what you are as a brand to other things like:

  • What you can do for your customers
  • Reshare, repost or retweet posts that might be useful to your users
  • Invite idea sharing and one on one chat sessions that can elevate your brand presence by active participation of users
  • Post content that is not just filler but resonates your brand personality and voice in a subtle indirect manner

 

 

Social Media Content Management has high co-relevance with the SEO whereby your brand earns high traffic and links, both key factors in deciding the page ranking. Therefore it is imperative to track what works for your brand or has scope for improvement basis the consumption, engagement and action taken by the target group on your posts.

 

Whether you sell shoes or software, #Flynaut can take your brand to new heights by helping you to manage social media content with élan. Get in touch with our experts today by calling @ 877-453-2117 or writing to us on [email protected]

Bursting The Bubble! Know The Top 7 SEO Myths to Steer Clear of Search Engine Fails

Pick up any field of knowledge, concept or process. It will not be devoid without its fair share of myths and misconceptions. Some of these myths are evident at the start and some become visible once people use it regularly and substantially over a period of time.

 

Search Engine Optimization (SEO), is no different. The sheer excitement and experts surrounding this domain have led to development of varied versions, each claiming to be the best one. It can be very beneficial to your business, but only when done correctly by following clean methods. And to do it rightly, it is mighty important to be aware of the pitfalls or myths that can take your SEO investments down the drain, reaping poor results.

 

Debunking the Top 7 Myths clouding the world of SEO

 

1)    SEO is nothing but sham

There is very little to be said about those who believe that SEO is not worth their time and money. Implementing SEO requires confidence in its science and methods.

 

According to one report 57 percent of B2B marketers admit that SEO has the biggest impact on their lead generation goals (Mindjumpers). What’s more, research shows that users tend to ignore paid ad listings and click on organic results instead (Search engine land).

 

SEO needs attention like full-fledged marketing strategy to achieve success with website traffic.

 

2)    SEO is majorly Links and more Links

Rise of freelance service portals has increased the maniacal obsession over links as you can get anybody to build backlinks to your website without putting any thought or connecting with your core offering. Is this what your want? – A junk of overwhelming backlinks and visitors who do no good for your ranking.

 

Instead promote building links through content, build SEO friendly content and focus to earn backlinks from relevant websites where your target market thrives. This will move you up the ranks.

 

3)    Meta-description helps big in going the SEO way

Interesting but untrue! Meta description stuffed with keywords and tags bears no relevance on your site’s ranking whether it is Google, Bing or any other search engine. In fact, Matt Cutts had made it publicly known in 2009 that Google didn’t use keywords Meta tag in web ranking.

 

You should worry about meta-description from a different perspective although. Try and make it compelling enough for it to stand out among competitors and attract more clicks from the searchers.

 

4)    Search Engine Optimisation is one-time investment

If only it was! But it is not. SEO is a continual activity that needs dedicated resources allotted to this task in terms of time, money and people. If you treat it as a one-off temporary job to be done at start of your business or just to follow a trend as everyone else is doing it, the outcome can be disastrous.

 

Factors like link degradation, rotten old website content, following dated patterns of search engine algorithms, and no regular updates on products/services can plummet your ranking as the timeline progresses.

 

SEO in no magical mojo with permanent effects! It is a logic that needs effort and attention for long-term benefits.

 

5)    SEO is exclusive of Social Activity

A lot has been said over how Google doesn’t take into account Facebook likes, comments or Twitter followers and shares. But facts that are easy to miss while assuming this proposition include:

 

  • Social signals do result in higher page rank
  • Google takes social activity as a sign of quality
  • Social activity leads to engine discovery and indexation
  • Sharing of content also enables sharing of links and shares
  • Targets most relevant users and increase web traffic

 

So those who believe SEO and social activity are not related, move the rock and be enlightened.

 

6)    Guest Blogging is overrated

No it is not! Whoever thinks that Guest Blogging is something Google discouraged, is gravely mistaken. It is again about quantity v/s quality. If the SEO is targeted towards generating guest blog content that is of poor quality but generates high volume useless link building, it will fall flat without a doubt.

 

However, high quality and relevant guest blogging can not only get useful backlinks but also attract quality visitors/customers to your site. It is reputation building via SEO mode.

 

7)    SEO is nothing but play of Keywords

There is more than what meets the eye. It can’t be as simple as relying on keyword density, keyword stuffing and keyword exact match to boost your rankings.

 

Nothing is more upsetting than looking at an ad or listing with keywords that are repeated senselessly without any objective. Using keywords intelligently to earn good quality backlinks helps to differentiate you from spammer websites and content.

 

Search engine algorithms are smart enough to understand related content and keywords based upon what the searcher needs. So bothering about number of times a word repeats, order of words or exactness of words is pointless.

 

 

Emerging from the Myths

 

Google and other search engines constantly change the rules of the game by using different algorithms at different times. They do this to counter those who play tricks to beat the search system.

 

Constant obsession about ranks and search engines is a futile exercise. The reality to ace up your SEO is smart investment in people and tech tool-kits. Developing a strong bond with customers through online and offline modes, bringing out great products/services, having quality content that is upgraded from time to time and trusting a sharp yet balanced SEO expert to guide your strategy, takes you up the search ladder.

 

 

 

Looking for an SEO expert?

 

Flynaut offers award winning SEO service to its clients that helps them to boost their sales and web traffic in a spam-free and non-pushy way!

 

Our service package is perfect for those who want to take the SEO plunge without going berserk on budget.

 

You can avail our 6-month SEO pack worth $800 a month at a highly discounted $400 a month.

 

This awesome offer* comes along with free responsive website design/redesign, SEO friendly website content and landing pages. Totally complimentary!

 

Contact us to give your business the #Flynaut Advantage. (#freewebsiteflynaut)

 

 

[no_button size=”medium” style=”” text=”Contact Flynaut to Learn More” icon_pack=”font_awesome” fa_icon=”” icon_position=”right” icon_color=”” icon_background_color=”” icon_background_hover_color=”” link=”https://www.flynaut.com/contact-us” target=”_blank” color=”” hover_color=”” background_color=”” hover_background_color=”” border_color=”” hover_border_color=”” border_width=”” font_size=”” font_style=”normal” font_weight=”” margin=”” padding=”” border_radius=””]

15 Online Marketing Trends for 2016

Did you get any of your predictions about online marketing trends for 2015 right? If yes, you are one of the lucky ones. The one thing you have to realize about online marketing trends is that they change every year. What worked last year will not necessarily cut it this time round, just as last year’s trends were different from trends from the year before. Here’s a list of trends we expect to define the online marketing industry in 2016.


1. Email To Get More Innovative

Email is already one of the best approaches to online marketing. Personalizing emails to shopping patterns has already been adopted by forward-thinking companies. In 2016, personalization will be taken to the next level. You will have to send the emails at the right time, with the right topic lines, and based on a user’s shopping preferences to report more success.


2. Online Video Advertising

More people are now getting online, and video advertising has become more effective. 2016 should be no exception to this trend, and video advertising should be one of the major online marketing trends of the year as people consume more digital content through mobile devices.


3. Mobile Payments

Projections indicate that the use of mobile payments like Apple Pay will triple in 2016! Almost 38 million US mobile users are using the technology, and with perks such as loyalty programs, the trend can only rise further in 2016.


4. Location-Based Marketing To Grow

Location-based marketing has been around for quite a while now, but 2016 will take this marketing trend further. With increase in the use of GPS-enabled mobile devices and wearable technology such as smartwatches, businesses will be able to use this marketing style much better this year.


5. Apps To Be More Popular Than Mobile Sites

Smartphone and tablet users spend between up to 81% of their time online on apps. In 2016, the trend will reach new proportions, especially since most users consider apps easier to use and better designed in addition to offering better personalization among other features.


6. Snapchat To Go Mainstream As A Marketing Platform

For the years that Snapchat has been in existence, it has found the popularity enjoyed by other major social media platforms quite elusive. This year, however, Snapchat will now be at par with the likes of Facebook, Twitter, and Instagram. All this will be due to a new feature introduced a year ago, which gives companies a means to market themselves using photos and videos.


7. Instagram Advertising To Improve As A Social Media Marketing Mode

Instagram already enjoys 400 million users, and is currently only second to Facebook as a social media company. The company is however, more than a match for Facebook and Twitter when it comes to social engagement, primarily due to its focus on the use of visual media.


8. Mobile Buying To Grow Due To Social Buy Buttons

Social media platforms are increasing in popularity among shoppers, but they lack buy buttons. This trend will change in 2016 since these apps are working towards better shopping experiences for their users by allowing them to make their purchases right within the social media platforms.


9. Site Personalization To Become A Regular Thing

The growing need for personalization in online marketing will also redefine the way marketers design their sites. In general, sites should now show products depending on location, shopping tastes and suggest products shoppers can purchase based on previous shopping behaviors. Many marketers are already benefiting from site personalization, especially because about half of all shoppers now expect personalized information from retailers.


10. Digital Assistants To Change Perceptions About Search Queries

Digital assistants help customers find what they are looking for without the need to type in a thing – a major convenience for shoppers on the go. So, 2016 should see more voice searches, and digital marketers should get in on the trend before its too late now that mobile-based shopping is becoming more popular.


11. Marketing Through Storytelling And Niche Targeting To Increase

To stand out in 2016, businesses will have to use storytelling and niche marketing to improve user engagement. Basically, businesses will also need to identify more user categories and market specifically to them to keep them loyal to their brands for longer.


12. Social Media Search Engines To Have An Increasingly Larger Role

Traditional search engines like Google will get a run for their money in 2016 as social sites like Facebook give their users fewer reasons to leave the social platforms to use traditional search engines for their queries. At the moment, Facebook is getting 1.5 million searches a day, and marketers who have posted ads on the platform have a lot to reap from this growing trend.


13. Virtual Reality Marketing To Have More Support

Virtual reality innovations like the Oculus Rift are letting shoppers have more realistic views of the products they might buy, which makes a world of difference in digital marketing. In fact, most users foresee a future where virtual reality completely changes how shopping takes place in future.


14. App Indexing and Deep Links In Apps To Increase In Importance

In 2015, US was among 10 countries where mobile searches outdid desktop searches. The trend is expected to grow further and at a considerably higher pace. And to stand out from the crowd, businesses will have to resort to app indexing and the use of deep links on the apps to increase their popularity among potential users.


15. PPC And Email Integration To Become Normal

PPC should do more than just encourage buyers to close the sale; it should at least help you capture the client’s email. With the potential shopper’s email, your business should have a larger and potentially more effective emailing list for email-based marketing campaigns. So, PPC and email should work hand in hand in 2016 to better online marketing.


Conclusion

The year 2016 should bring more growth and innovation for the online marketing industry. Any business that takes note of the above trends should be well on its way to reap all the benefits digital marketing has to offer this year.