Storytelling as a tool for effective communication

“Everyone’s got a story.”

We’re sure you’ve heard this phrase at least a couple times in your life. Ever wondered why it’s always a “story” and not “reason”, or “experience”, or just about any other word in reference to certain times in your life? That’s the power of a story, and that’s how we communicate best.

Since the dawn of mankind, stories have kept entire cultures alive: be it folklore from our native lands or mythological tales explaining why we perform the rituals we do. In fact, so many of our traditions were passed down to younger generations solely by word-of-mouth, long before writing was invented. Storytelling has enriched and kept thriving not just cultures, but identities, faiths and our understanding of the world. We learn, grow and become overall better humans from stories that we hear as children. From tales of moral values as taught in children’s books (who doesn’t remember The Fox and the Grapes?) to fantastic, imaginary lands that whisked us away into experiences unknown. Some of these stories have a lasting impact on adults to this day, such as the literary juggernauts of Harry Potter, Chronicles of Narnia, Lord of the Rings, among many others.

So, how does storytelling figure within the ambit of effective communication? Let’s find out.

In today’s age of information, we are overwhelmed with data at any given point through the day (and sometimes, night!). We’re all guilty of having multiple tabs, pages, and apps open in order to consume as much information as possible on any topic. What happens to our devices if we do this? They slow down, of course. Something similar happens to our brains when we have an overload of thought processes to consider at the same time, leading to confusion, miscommunication and conflict.

How do we tackle this? Let’s start with the basics.

Just like how we delete certain apps and pictures from our devices to free up space, our brains also look to make certain forms of repeated communication into subconscious actions—we call these ‘habits.’ Habits are meant to take the load off of your brain and incorporate more space in order to take in more information by making regular actions involuntary, like opening the bottle-cap to drink water, pressing down on a handle to open a door, splashing water on your face when you wake up, etc. Storytelling focuses on engaging our subconscious through metaphorical situations, guiding its plan-of-action as the story progresses. It’s sort of like a cognitive Connect-The-Dots.

Context serves as a crucial setting here, since our brains can absorb meaning much more efficiently if we’ve experienced something before and thus can prepare to communicate more clearly. For example, if a character in a story has experienced a major situation, our brains are trained to treat this information as symbolic of an actual, lived experience. In simpler terms, to your brain, it’s you undergoing that experience, and not the character. Later in life if you encounter a situation similar to that in the story, your brain will associate it with reliving the story itself. It becomes a conditioned reaction, eventually becoming a habit, thus helping your brain take the load off.

Now, how do we incorporate this into our daily lives?

Storytelling and context-setting explores the Whys of a certain communication, making the receiver more empathetic and understanding of your actions. The story behind the outcome adds a dynamic that calls for a deeper and different perspective into the heart of the matter.

In your everyday life, you can try this method with people you see daily, for example your co-workers and clients. The next time you have a new pitch or a new idea to present, try to organize it in a story-like format. Start with the basics, then build it up with facts and evidence, and top it off with the context leading to the aim of your idea. This will help your team have a detailed, in-depth understanding of why you think your idea will work, and will guide you accordingly as compared to simply presenting your idea and leaving it at that. A crucial aspect of strong client communication is taking the time to explain “why,” and to tell the story behind the brand plan.

In interpersonal relationships as well, communicating the Why of your actions will facilitate a deeper connection, helping you eliminate any possibilities of miscommunication or confusion. The outcome may or may not be as per your ideal situation, but you can be rest assured that they know your side of the, well, story.

Effective communication makes our lives monumentally easier, but we cannot communicate better if we don’t understand the human tendencies that build it. This, in a way, is a story about our stories, and we hope you can benefit from these in your daily lives.

With Flynaut’s CEO, Shadab Rashid at Helm, the Firm Burgeons as One of the Best Mobile App Service Providers at GoodFirms

Committed to manufacturing work that symbolizes quality and innovativeness, FlyNaut is a digital award-winning company incepted in 2011 and headquartered at Charlotte. FlyNaut serves customers from different geographies offering them full-suite digital package services. Moreover, as a marketing agency, FlyNaut has helped many consumers from different locations to set their global footprint with the help of the robust services provided by it. The organization possesses hands-on expertise in rendering different services like website development and mobile app development, SEO & PPC advertisements. The unit at the company comprises hand-picked professionals who are outstanding in their respective industries, which enables the company to accouche years of experience in the form of advice.


A single idea drives the unit to serve the clients to expand their business by presenting the best solutions to flourish on the online portal. Furthermore, the in-house professional team at the organization continually brings in new ideas and technology to take the businesses of the clients at a new level in terms of economic and social prosperity. Whether it is a start-up or already a set business, the services presented by FlyNaut LLC get easily related to them.


View FlyNaut LLC’s GoodFirms profile –


FlyNaut LLC was evaluated by GoodFirms, a thriving online review & analysis platform where diverse businesses can enroll themselves to get endorsed regularly. Recently, the GoodFirms unit also interviewed FlyNaut’s CEO, Shadab Rashid in which he revealed the basic vision behind the commencement of the business along with the company’s business model and robust service offerings. As a CEO, Shadab is responsible for guaranteeing customers to get the quality services. Adding to this he mentions the basic idea that inspired to originate the business that was to help the clients to enhance their businesses and outshine on the online portal. Moreover, he also asserts that the professional team at Flynaut has served the clients of different verticals such as healthcare & fitness-based industries, self-employed individuals, big corporates, budding entrepreneurs, food sectors, and food sectors.


Coming to the company’s most flourishing services, Shadab proudly mentions about mobile apps and web development solutions and services rendered by the professionals to global clients. The proficient mobile app developers at FlyNaut furnish the clients with smart, chic, agile, and cost-effective apps congruous with all browsers and platforms. The skillful app designers ensure that clients’ apps will make a significant impact on solicited users and will enhance their app’s demand, which will ultimately boost their businesses, respectively. All of the apps designed by the talented team of developers at the organization goes through an intensive planning process that weighs clients’ needs. Moreover, the unit also ensures that the experience using the app infused at FlyNaught is conducive and appealing. Thus, backed by the talented creative app developers team that brings life to the ideas endows FlyNaut LLC to be pegged amongst the best app developers in North Carolina at GoodFirms.


The below-displayed review and the scorecard is confirming the quality apps rendered by the app developers at FlyNaut.








Besides mobile app development solutions and services, the professionals at FlyNaut also deal with the clients by giving them the best possible web solutions and services. Shadab is happy to mention that the company also holds its offices in New York and Atlanta. The company is consisting of a group of expert web designers who offer custom website designs with necessary insights to produce prominent brand commitment, higher conversions, and foreseen results. From B2B to B2C websites, FlyNaut curates a tailored and responsive design to perform. The sites accouched are focused on giving the user a clear message and a strong urge to propel them to take action.


Moreover, the services are best in terms of user interfaces that are intuitively outlined, pages load quickly, and checkout is secure. The web developers work jointly with the customers to produce custom CMS platforms based on their specific needs. Thus, by delivering  only highly responsive and intuitively designed user interface solutions created by web developers that are compatible with all browsers, platforms, and devices, will soon dubb FlyNaut LLC amongst the top web developers in the US at GoodFirms.


The following review showcases the quality service offered by the web developers at FlyNaut.



Having read the in-depth information about the company and its services shared by the CEO, Shadab Rashid, one can also go through its detailed interview at GoodFirms.


About GoodFirms

Washington, D.C. based GoodFirms is a maverick B2B research and reviews company that helps in finding app development and web development companies rendering the best services to its customers. GoodFirms’ extensive research process ranks the companies, boosts their online reputation and helps service seekers pick the right technology partner that meets their business needs.


About the Author

Anna Stark is presently working as a Content Writer with GoodFirms – Washington D.C. based B2B Research Company, which bridges the gap between service seekers and service providers. Anna’s current role lingers to shape every company’s performance and critical attributes into words. She firmly believes in the magic of words and equips new strategies that work, always in with ideas, something new to carve, and something original to decorate the firm’s identity.


Online & Offline Design Integration – Have You Aced The Marketing Combo?

Avoid confused customers, marketing pitfalls and business losses by getting your online and offline brand speak the same language


There are innumerable studies devoted to understand the impact of different marketing initiatives for generating leads, conversions, sales and ROI. But very few focus on exploring the trends and influences in bringing online and offline user experience on the same page.

Picture this: Majority of the Marketers doesn’t know how to give CEOs what they want – which is TRUE ROI.

A simple yet tricky way to fix this dilemma is having a unified and holistic marketing strategy that focuses both on Online and Offline UI.


For CEOs, founders and marketing experts it is imperative to pause and re-visit their branding collaterals and channels to make sure they are not disconnected fragments.


Wondering on how to ensure this balance? Start by taking a quick yet insightful YES/NO quiz. For every NO as an answer, read the subsequent description to know how it can be useful to increase traffic and footfalls.


Quiz Time – How integrated is your online and offline design strategy?


1)     Do you have a clear brand strategy in place?
(If NO – Frame one without any delay. The strategy communicates everything your business stands for. It covers your purpose of doing business, offerings, potential customers, and key differentiators. It lays a strong foundation for the design team to stay focused on the goal and come up with designs that complement brand identity)


2)     Do you have a well-documented style guide / brand guide?
(If NO – Consider having one to ensure seamless transition from online to offline designs and vice versa. This is not superficial info about color/font to be used but deep diving into the specifics with as many practical details as possible. This not only avoids dependency on single design team but also reduces the back and forth between the designers/agency and the company on how things have to look ultimately)


3)     Is your design strategy flexible enough to accommodate real time changes?
(If NO – Opt for social media channels and web design options that allow you to make changes on the go based on the long term offline ad campaign. Keep a handy repository of approved images, tone of voice, key terms, phrases that can be used uniformly across mediums)


4)     Is your offline design and presentation as interesting as your online presence?
(If NO – Look for ways to make both the channels equally exciting. If your brand is giving offers and coupons or promotes certain hashtags, QR Codes and contests, make sure the print ads also feature these props. Just because people use Internet doesn’t mean they are not receptive to offline sources like newspapers, flyers or press releases)


5)     Do your online and offline designs connect with the same target group?
(If NO – Identify loopholes and fix them. Be clear with whom you want to target with the campaign and maintain consistency in message and tone)

6)     Are same people designing your online and offline campaigns?

(If NO – Try and keep the same person/team to produce templates, logos and themes for various mediums. This is easily doable for small and medium enterprises. If it is a large company with scattered units, ensure proper handholding by making guides, videos and resources available)

7)     Do you check with brand experts before the design phase?

(If NO – Always make it a point to incorporate views of a brand expert who might not be a UI/UX expert but thorough with everything for which the brand exists. Inclusion of brand expert is especially important during rebranding exercises)


Having a visually consistent identity can make your brand stronger with offline marketing tools boosting the online effect. It also gives business an opportunity to maximize the returns on marketing budget by launching offline and online campaigns simultaneously, making it more effective in the long run.

11 Facebook Marketing Tips for Advertising on Social Media

Social media sites like Facebook, twitter, YouTube and Instagram present a goldmine of opportunities for improving your business. Facebook Marketing provides a rare and excellent platform for marketers to introduce their brands to the public and potential customers. There are several ways advertisers can use Facebook for an efficient advertising experience. These include traditional techniques and Facebook’s own advertising platform.


1. Use Audience Optimization Tool
The audience optimization tool helps publishers improve the relevancy of their posts to their intended audience. This tool is vital especially for companies operating in different localities with audiences who have different cultures. This tool can enable you to tailor your message to make sense to all of your audiences. It can make specific posts visible only to users within a specific are location, users of a specific language or age and gender. All your users of varied demographics see only messages relevant to them when they visit your page.


2. Keep the Journey to Your Products Simple
Provide a seamless experience to your users by being straight to the point. If for instance, you are luring users to shop a particular brand product of your company talk them directly to the sale page. Be specific and direct in your marketing. Many brands do not consider this aspect of social media advertising and they may drop the user at their homepage from Facebook so that they start looking for the action themselves. Simple and direct marketing is more effective.


3. Make Use of Life Events
Life events of people on Facebook can help you achieve a more refined reach with your advertisement. For instance, if you are a gift shop you will be looking at birthday dates or ‘engaged’ statuses when you market your birthday gifts, wedding rings, and dresses. All this information is on every user on Facebook and if you integrate this information into your marketing strategy.


4. Invite Your Email Contacts
You can use Facebook, Twitter or any other social media to cultivate a fruitful relationship with your email subscribers. By meeting them on Facebook, you get to know a great deal about them and you will likely be more abreast to them than via email. Put your email in your auto responder and invite your new subscribers to follow you on Facebook or like your page. Make it worth their time by providing information that they could not get elsewhere.


5. Avoid Drop Offs
To boost the effectiveness of a Facebook ad limit the drop offs as much as you can. Drop offs occur when users are directed from the ad itself to a campaign-specific page. Driving the users to a landing page is usually trick as many users are never willing to leave their platform to complete the action, as is usually the case. You can use Lead Ads. It allows a user to complete a lead capture form without leaving Facebook. However, ensure still that the content stays relevant to the brand and your advertisement or else the users will leave.


6. Combine Various Marketing Channels
You can use SEO combined with organic advertising, search advertising and social media advertising for increased responses. This way you not only raise awareness of your brand on Facebook but as your audiences will become interested. They will search for you on Google and soon afterwards, you appear top of the list. Consider why certain posts went viral and which strategies were in play to make it viral. Design your organic and paid efforts accordingly.


7. Monitor Results and Competition
Monitor your outcomes to ensure that you get the desired results of advertising. The results may not always be measurable but include brand maintenance and good reputation management. Take regular visits to your competitors’ pages and know what they are doing. You can even direct message their customers and see how they perceive your products versus your competitors. Whatever your competitor is doing just do it better? A wise man learns from the mistakes of others.


8. Provide Quality Content
Become an expert in your industry. Imagine all questions that a consumer would ask and provide the answers on your page. Content should always be growing, evolving and updated. Design your product messages according to individual and group needs and demographics. If you run a flower shop for example, on your Facebook page create categories under subheadings such as valentine’s flowers, funeral flowers, graduation et al so that customers can follow the links that concern them. Simply take HD photographs of your clothes and upload on Instagram with captivating tag lines if you run a clothing store. Upload a quality video of your products on YouTube and embed these links to your other accounts.


9. Remarket
Pass the message about your brands to your former customers again. The remarketing capability on the Facebook’s Ad platform allows you to reach users that previously interacted with your brand. This strategy helps you sustain loyalty and stay top of their minds. The power of remarketing enables you to create another touch point that sparkles a new conversation that will often spin to new users through their friends.


10. Use Influential People on Social Media
Look for social media influencers to help launch or market your brand. They have thousands and even millions of followers. A single post from them gets thousands of comments. You can use them as your brand ambassadors. Strike an understanding with them to mention your brand on their tweets or Facebook posts and post a link.


11. Encourage Feedback
Use your business’s Facebook or Twitter account to forge a personal relationship with your customers and get their feedback. Upload product information and manuals on your social media pages. Be prompt to respond to messages and highlight the issues customers raise about your products in chat rooms. Keep up with trends to see customers like in their products. Start small online polls and questionnaires on your social media site. For a new product, upload a quality image or video of it and tease your audience. Pick your audience’s brains on new brand ideas before releasing. This way you will know how to improve your products from their feedback.

What You Need To Know Before A Website Redesign

Website Redesigning or moving it to a new platform is going to be something which every business owner will have to go through, it can either be today or tomorrow. Each year, new trends are and web capabilities are introduced and there are significant chances that your competitor might have gone for the upgrade already. If you don’t go for these upgrades, you will experience a decrease in the traffic.

So, before you really begin with the website redesign, there are a lot of things that you have to be aware of… listed below are some of them:

Starting with a baseline – Website Redesign

How can you measure the impact of changes to your website if there is nothing you can measure it against? If you think measuring the change in traffic is a good idea, then know this that it’s not enough. The traffic report is never a comprehensive picture of learning how your website is performing.

There is a lot more that you have to document and incorporate in your baseline and that includes


  • Keyword ranking
  • Calculating the average value of each goal
  • Completing contact forms
  • E-commerce revenue tracking
  • Number of Downloads for the product trails and even whitepapers

The metrics that you use may vary according to your business, but you have to keep this thing in mind that getting traffic does not always mean customers. They can be just visitors so you can’t really measure anything on the basis of mere traffic.

Deciding what to redesign?

It is going to be a tough decision to think over redesigning. You will have to add and eliminate some pages, change the content, and do other manipulations. But before you do that, you need to be sure what you want to remove and add.

Here are examples of redesigning
  • There might be such pages on the site that have low inbound links. They would need to redesign the more. Before removing or adding any link, check its quality.
  • What if there is content on one page but it does not have a high-quality inbound link, just move the content to a new page. It would be a great idea to first look how that page/content is performing.
  • Mark the pages that you need to design and see what content you want to eliminate and what not. This will make it easier for you to understand what SEO changes you are supposed to make.

Work on the Search Engine Optimization

Once you know what pages need redesigning, it is time that you start working on the Search Engine Optimization. If you have your search engine optimization set, you will always have happy customers.

Here are some factors that you must consider:


  • Get a responsive web design or a mobile friendly website
  • Work on the loading speed of your website
  • Check if the on-page content meets the SEO requirements
  • Add keywords in the title tags and Meta descriptions

Make everything relevant to the users because if it does not impress your customers, it is not worth it.

Go for the launch!

The next thing you need to do is hire a developer and a designer to get started with the work. It is time to say goodbye to the old site and launch the new site and deliver some value to your customers.