Instagram for Business: Top 5 Ways to champion this digital platform

 


Instagram has swept off the world of online marketing with impressive results in terms of building customers and relationships. Have you caught the wave yet?

 

          Instagram has come a long way from just being a mobile photo-sharing app to getting established as a critical marketing machine. With over 400 million active users currently on this social networking service, businesses can choose to ignore the potential of this platform at their own peril. Be it any kind of business, it has shown its worth consistently and thereby not just restricted to restaurants, travel companies or retailers.

 

Do you know the value of being on this platform?

 

            As per a study by the Forrester group, Instagram’s popularity is such that it has surpassed Facebook and Twitter in engaging with target users/followers. It is most useful gateway to next generation customers who are not just buying product/service but are also looking at the whole experience of dealing with your brand.

 

“Instagram is the single most important destination to build visual identity of your brand”

 

          Don’t mistake it for a tool suited to the youth-centric fun brands. It’s ability to win over routine and tedious brands like G.E and Ford is equally strong. The spectrum of Instagram covers all diverse sections in terms of age, gender, and ethnicity.

 

        Instagram users are essentially latent customers and shoppers. The medium rules out hard selling and does subtle yet powerful marketing of your offerings.

 

Marketing Matters: Top 5 Ways to digitize your business on Instagram

 

       The concept of digital identity has gained momentum and online social interactions with customers have become irreplaceable. Instagram lets you do all of this if used smartly and correctly.

 

While getting the basics right isn’t difficult, a special emphasis on mastering the following best practices will take your marketing game to all new level.

 

1)  Explore Trending Hashtags for your Business

 

 

Instagram is all about the reach. If you are not getting noticed, it is probably because you are missing the #Hashtags. Tagging top and relevant people, places, concepts, names etc. can be a great promotion tool to expand your audience span.

 

If your brand uses specific Hashtags on Facebook, Twitter or Google+, include them on instagram too. Run contests with #Hashtags that encourage storytelling and involves larger community. This turns a casual follower into devoted customer. It makes your business easily accessible.

 

Caution: Include no more than 5 Hashtags to prevent coming off as “Salesy”

 

2)  Ensure Consistency of your Presence

 

 

By this it means “Consistency of Purpose”. Your brand strategy should be always kept into perspective before posting anything on your business page. There are different reasons to be on Instagram – Popularize business, create awareness or sell products/services. Identify your goal and streamline your posts accordingly to deliver consistent message.

 

Also, your brand personality on Instagram should be consistent with your business profile on other social networks. It makes you quick to identify and gain spin off followers from other sites like Facebook and Twitter.

 

Quick Tip: Announce your debut or presence on Instagram with fun posts/promotions/contests on other social platforms as well as by adding Instagram social button on your website

 

3)  Focus on Quality and Creativity of Photos/Videos

 

 

Visual content is in demand more than ever before. However, this is not applicable to any random lackluster pictures. Your posts should have a personalized yet professional touch to standout from the crowd. Whether the pictures are of products, brand personality or customers, they should tell a story that is cohesive and appealing to your target audience.

 

Consider these while posting photos/videos on Instagram:

 

  • Use third party photo apps to edit your photos and share only high quality images. Also, size your photos for professional quality
  • Promote your products with creative, lifestyle photos that reflect your brand’s culture. At some moments, keep the pictures authentic, immediate and no-filter
  • Once in a while share positive quotes and inspirational photos related to your brand
  • Videos can generate a huge share of inbound links than written posts. Make most of this by applying unique filters, showcasing employees at work, celebrations, important achievements and brand moments

 

Quick Tip: Use videos to mark your profile debut or for introducing new events, products and services

 

4) Stick to a Balanced Posting Plan

 

 

A picture is worth a thousand words. Your business account need not be overbearing with posts uploaded every hour. Quantity has not much standing on Instagram and in fact too many of them can affect your credibility to be taken seriously.

 

Avoid saturating or annoying your followers by working out a balanced and flexible posting plan that allows you to post when you really have something interesting to share. It should spike the recall value of your brand.

 

Quick Tip: The “feed-speed” of Instagram being at relaxed pace; one post per day seems to be perfectly okay to grab attention. Identify the time of the day when your posts get maximum action in the form of likes/ comments/ followers

 

5) Network and Engage on Instagram

 

 

One way to grow your business the Instagram way is by engaging others on the network. This is achieved by:

  • Following others, liking and commenting on their photos (especially the influencers in your industry, clients and engaging users)
  • Following your followers back
  • Follow your already established followers from other social media platforms
  • Reward followers with special privileges, exclusive announcements, promo codes and discounts
  • Find brands and hashtags relevant to your business and follow them
  • Encourage your followers to be your brand ambassadors by sharing photos and reviews

 

Caution: Don’t overlook the obvious. Never leave conversations with followers one-sided. Thank followers for tags, be proactive in responding to comments and alert in managing notifications.

 

 Instagram in their own words is a passionate community that helps people visualize business in different and inspiring light. Your business can take the center stage and benefit from it too basis how quickly you adapt and ace this exciting online community.

 

Ready to roll the ball of online marketing? Flynaut has been successfully helping clients to manage their digital presence with progressive strategies and tools. Know more from our experts by writing to us @flynaut

 

Anatomy of a good E Commerce Website

Shopping today isn’t like it was a decade ago, where it would be an obsession majorly among women, and more of an outdoor activity. People would dress up and head out for some shopping at the stores and malls. The onset of the internet and the rise of E-commerce changed that forever.

 

                 Today, people enjoy the luxury of sitting wherever they want to and ordering what they please, right from kitchenware, to accessories, clothes, shoes, the works! But what is it that makes one Ecommerce website successful while the others don’t really do the trick? Before we answer that, let’s take a look at a few top Ecommerce websites in the world today –

 

 

1st place: Amazon

 

2nd place: Alibaba

 

3rd place: Walmart

 

4th place: Otto

 

5th place: JD

 

6th place: Priceline

 

7th place: eBay

 

8th place: Rakuten

 

9th place: Zalando

 

10th place: GroupOn

 

 

       Not surprisingly, probably the biggest name in e-commerce retail today – Amazon- leads the race in the e-commerce field and rightly so, owing to a variety of factors ranging from the user friendly interface, the variety of products available, the customer response rate and the existing customer loyalists. But let’s take a more in depth look at what makes these top sites click and what a successful e-commerce site comprises of.

 

            1.The site should focus on making a sale – Your e-commerce site could be the best looking website in the world, or have the coolest design but it won’t account for anything if there isn’t a BUY button next to the products and the buying process isn’t as simple as possible. It’s a very simple detail, but it can make a world of difference to your site’s performance and your sales.

 

          2.Entice the consumer – A large number of audiences surfing online retail websites don’t really know what they want. They’re just there to hang around or because they have nothing better to do. This is the market you want to be targeting, this is where the largest scope lies. To do this, the best way is to display your products using clear grids or categories where the products can be distinctly viewed and make an impact on the browsing consumer. Special deals and new arrivals are also good ways of grabbing their attention.

 

         3. Earn the trust of your website visitors – Today’s consumers are extremely smart and don’t spend their money mindlessly. They do their fair share of research in terms of finding the best price, product specifications, delivery etc. As an e-commerce website, the best way to earn their trust is by giving the links to all these questions that they may come across, on your home page itself – Shipping details, FAQ’s, Reviews of previous customers, Links to deals and discounts, payment methods etc. All of this is going to make the life of your support staff much easier, and reduce the number of pre-sales queries.

 

         4. Deals, Freebies and Free shipping – In today’s highly competitive Ecommerce Market, one cannot survive without having top discounts, offers, deals and freebies to entice the consumer to pick them and keep coming back to their website. Websites and businessmen should focus on economies of scale so that they can enjoy the benefits of large quantities and offer top deals to their consumers without going in a loss.

 

         5. Subtlety – The design should not overpower the product. That should be the key principle for any Ecommerce website. The people aren’t going to the page to buy your website, but to pick and add particular products to their cart. If they can’t see these products properly, then the question of buying them doesn’t arise at all. Keep it subtle, keep it simple.

 

       6. Product Placement – Product placement plays an absolutely key role in the success or failure of an Ecommerce website. The most popular products have to be showcased up front for the viewer to see and browse through, and then the rest can follow. Ultimately they’re your show stoppers, and if the viewer gives them a miss then it’s a lost opportunity for a sale that could’ve made your site that much more profit. Another important element of product placement is promoting similar products. The algorithm should be such that similar products pop up while the viewer is scrolling, based on his previous searches to make him look and try and get his attention, and ultimately a sale.

 

These few basic characteristics are roughly what separate a good site from a bad site, or even a good site from a great side – Depending on how well they’re implemented. Want to get an e-commerce website made for your brand? Connect with a specialist at Flynaut right away!

 

How to Get Your App Found, Downloaded, and Reviewed

You’ve done the hard work, you’ve struggled and got your dream up and running, and now it’s time for you to earn your reward. You’ve finally developed the app and got it out on the App store, fulfilling an entrepreneurial dream. But is that the end of the journey? Not really, because the difficult bit starts here. How do you make sure people find it, and download it? Don’t be intimidated by the challenges, we’re here to take care of you.

To actually benefit from your app and make sure that it gets that shot at becoming a huge success, you need to ensure 3 major things –

  • It needs to be FOUND by the users.
  • It needs to be DOWNLOADED by them and seen as a solution to their pain points.
  • It needs to be REVIEWED by them so that you get much-needed feedback on how to better your app.

First up, you need to make sure that your app is found by users. For this, the first step is ASO – App Store Optimization. To give you a quick overview on what ASO is – it is like Search Engine Optimization, but on the app store. You need to use keywords and phrases to get the app found on the store. But the part that makes this process so much tougher is that Google and Apple don’t disclose their store algorithms to anyone, so the developers really need to dan o their homework to make sure that when your user searches for a term or phrase that resonates with you, they come across your app. We have a team that does this for you, so you need not fret about this too much.

Next thing you need to think about is the icon of the app and the colors used. In simple reasoning, the logic here is that when someone sees a unique icon or encounters colors that stand out as compared to the rest, they’re more likely to take no,tice of the app. It should also be relevant. That’s why food apps with some food element in the logo or dating apps in red seem to do so well.

Now, you need to take the next step after getting your apps found by the users. You need to get people to actually download your app. How are you going to do this? One very simple advice that you should keep in mind is that people don’t buy an app, they buy an experience. So rather than hard selling your product, sell a story to the consumer. You should start building online presence as a brand – focus more on marketing and branding on online platforms, relevant websites, social media and try and engage the consumers so that they want to know more about your product.

For this you need a few basic elements to get them to work together, you need a unique and specific landing page for your app that has product details, offers, banners etc. You can also have a separate dedicated ‘blog’ page on your website for value-added content that is beneficial to the user and builds brand loyalty or at least brand preference. For social media it would be ideal to hire professional marketers that devise a separate social media strategy for each platform and is customized in terms of content format. Once again, we’re here to take care of that!

Another key thing you want to be doing at the start of your journey is to make the App FREE at launch. What this does is that it automatically puts you in the good books of the consumer. Don’t aim to start earning money immediately after launch, rather focusing on cementing your place in the competitive market and then taking it to the next step of the money model should be your strategy.

Now comes the third and one of the most important steps – get people to Review your app. For this, one simple and widely used practice is to incentivize reviews. You should add discount coupons or some sort of positive reinforcement to the public users for taking the trouble of reviewing your app.

Another important thing you can do is to find out whose opinion holds weight in the market and go after those people or influencers or publicists and get them to review your app. It serves as a boon to your marketing and gives your app that much more credibility. Influencer marketing is indeed important!

Practice these, build on your basics, keep it simple and you should have a winner at your hands! We’re here to help you take your dreams to the next level. For all expert help in mobile app development, please feel free to reach out to us.

Game changing Digital Marketing Trends in 2018

If you look at the market trends over the last few years, especially the last 10-15 years, you’ll realize the growing impact that digital platforms have had on the market. If you consider advertising or marketing for example, you’ll see that from a conventional mainline or traditional approach there has been a 90% shift to digital, with only 10% concentration on offline activations. There has been a phenomenal growth in paid search, organic search, Social media marketing, and off late-mobile and video marketing.

 

When it comes to the most popular devices used, mobile phones and smartphones are leading the pack, followed by laptops and desktops.  From the last year to this year, trends haven’t really changed completely, but they have definitely evolved. Content marketing, Video marketing, Big Data are not new names, but these have continued to grow in importance over the last year to such an extent that they definitely make the list for Top Digital Marketing trends to watch out for in the coming year.

Here are the trends that a digital marketer will see this year.

  1. Personalizing the customer’s user journey – There’s nothing that works better than personalizing and making the user feel more involved and connected to the brand/product by means of customization and personalization. Websites have used this tool well, especially in the field of ecommerce, travel and finance. If a website or app is on our mind, you need to take this point extremely seriously. Customers are not interested in your promotional methods if they do not find a personal connect to the services or products being offered.
  2. Integrating Social Messaging Apps into their communication – Whatsapp and Facebook Messenger are the most widely used messaging apps today, by young and old alike. Brands and products are looking to tap more and more into these channels and inculcate their messaging to be routed through these platforms to create a desirable impact on the consumers’ minds. Imagine being able to share a product you like, on WhatsApp. Easy and convenient, isn’t it? A social messaging app icon has been an addition to the social sharing buttons on many leading websites.
  3. VIDEO Marketing – Video is the next big thing in the marketing world, and the most catchy content format today. Vox pop videos, quirky relatable videos and interesting trivia videos  seem to be making the rounds nowadays and have extremely high share-ability among today’s youth. There was a time that YouTube was the second biggest search engine, but it’s come to a time now when it has overtaken Google as the biggest search engine out there. That goes to show the progress that video has made in terms of making an impact on Digital Marketing, creating a niche for itself in terms of customized content and style of content.
  4. Focusing more on Search Marketing – What this basically means is integrating search engine marketing into your content marketing strategy.  Using Adwords and key word optimization goes a long way in helping you target your audiences correctly so that the desired message reaches the correct person at the correct time.
  5. Micro Influencers – Among all the technicalities and the jargon of the big processes, people are forgetting the main penetrative strategy that has been working so very well for businesses on social media, especially fashion and beauty brands. These Micro influencers basically act as the voice of the brand, without being direct brand advocates. They vouch for the quality of the product they endorse and influence a huge fan base to think favorably towards the product in question.
  6. Shifting the focus from one generation to another – A lot of our attention of late has been on the Millennials and how to grab their attention. But now the time has come to focus on the younger generations as well, to profit from the efforts in the decades to come. Generation Z as we know it, or the post millennials/ iGeneration or the homeland generation comprises of people born in the late 1990s and 2000’s. The oldest people in this generation are just about in their 20s. 2018 is the year to begin the shift of focus from Millennials to Generation z. Not completely, but the process needs to begin.
  7. Consumer Personalization – The best way to increase sales and engagement with the audience is to personalize your communication and send them personalized content. Chatbots do a great job as well as e-mailers with customized information in terms of name, date, data etc. Imagine you’re insured with a company that sends out information that is relevant to you as well as policy and countdown mailers with your name, and premium amount mentioned each time. Makes you feel important doesn’t it? This kind of information sharing goes a long way in terms of adding to the bond between the consumer and the business.

Now that you have all this information in store, let’s get to the next step- building and marketing your product. Have an idea in mind? Let’s discuss! Connect with a specialist at Flynaut right away! Toll free number (833-FLYNAUT)


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17 Digital and Content Marketing Trends for 2017

As we surge full steam ahead into 2017, one thing is for sure – the number of businesses untouched by the power of content marketing will shrink exponentially this year. According to a prediction by GroupM, the total spends on marketing services will notch US$1 trillion in 2017 – a first for this industry. Read along to see which trends will top the digital and content marketing charts this year

 

1.Virtual reality: Deloitte Global states that virtual reality and augmented reality will rake in US$ 1 billion by way of profit by 2020. Recent moves by companies such as Google, Dell, and Qualcomm reveal that they are looking as virtual reality as a here-to-stay trend. That’s great news for marketers in particular. From packaging to consumer products to media to entertainment to healthcare, virtual and augmented reality are expected create real value in 2017.

 

2.Marketing automation and artificial intelligence: Marketing technology and marketing AI is upstaging advertising technology. That shouldn’t come as a surprise as companies such as IBM, Adobe, and Oracle have spent millions on acquiring marketing automation capabilities across social media, predictive analytics, personalization, and email. The thrust on personalization is unmistakable as digital marketers try to understand user behaviour and use artificial intelligence to tap into the slightest open opportunity.

 

3.Cross-device marketing: As the virtual and real world combine to become one, marketers will be using more cross-device marketing tools such as beacon notifications, site-to-store, and apps.2017 is most likely to be the turning point for the cross-device marketing as TV could enter this league. Measurements and metrics for cross-device marketing have only now begun to emerge on the market. Google has found previously that search ad conversion rates spike by 14% for travel companies when cross-device was evaluated.

 

4.Shift away from short form video content: Marketers have thus far safely stuck to short form video content because driven by the belief that viewers want bite-sized nuggets of information. But long form video content, a format regarded as being too smart for the average internet user, is expected to gain more traction. Facebook, for instance, is expected to start placing greater weight on 90-second-or-longer videos in its news feed as it introduces video mid-roll.

 

5.Fake news will get pushed off the cliff: For content marketers and producers, fact-checking is set to become more important. The Journalism, Media, and Technology report published by the Reuters Institute of Journalism shows that “fact-checking” services will enter the arena more prominently in 2017. Facebook’s Mark Zuckerberg has said that it amounts to less than 1% of all the content on peoples’ timeline, but the sentiment of distrust that fake news is stirring among internet users is peaking. This is likely to make way for better machine learning and picture recognition.

 

6.Influencer marketing: According to an eMarketer report that came out in 2016, 81% of marketers said influencer marketing has proven favourable in furthering their overall marketing goals. One trend that’s shaping up clearly is that brands will look at larger groups of less influential social media users than just a small bunch of hugely popular influencers.

 

7.Ad blockers will hit their stride: In 2017, native advertising is most likely going to be the name of the game. Mary Meeker’s Internet Trends report shows that consumers are seriously annoyed by online advertisements that intrude their browsing experience. Preroll ads, it turns out, annoy more than 60% of internet users. And, wait for this, a staggering 92% of internet users said they would consider installing an ad blocker.

 

8.Visual storytelling sets in: The Visual teaching Alliance states that the human mind processes visual information 60,000 quicker than information presented in the form of text. With the evolution of augmented reality and the Internet of Things, visual storytelling is expected to go the way of converged media.

 

9.Online reputation management (ORM) will gather steam: As user generated content such as reviews, likes, and comments continue to influence a brand’s standing, ORM specialists will be the stars of the show. There’s a strong likelihood that ORM could well spawn a brand new sub-vertical within digital marketing because it would entail sifting through massive data to monitor metrics such as positive reviews, consumer sentiment, negative reviews, repeat visitors to a website, user-generated content, and so forth.

 

10.Programmatic ads: In 2017, programmatic ads will likely be used to scale by even small and mid-sized companies to target buyers more intelligently. OwnerIQ, a programmatic ad solutions company, shows that programmatic advertising could well account for over 85% of all targeted banner ads and 67% of all video streaming ads by 2020. However, bringing in more transparency to programmatic advertising will be an area of sharp focus in 2017.

 

11.Live streaming: Periscope and Meerkat may have just set in motion a trend that will snowball its way into 2017. Facebook is now seeing great interest in live streaming, so is YouTube. It’s pretty evident that moving ahead, live streaming will go beyond just entertainment, sports, and events. It will be used in hospitality, food, healthcare, and travel.

 

12.User-generated content: The last couple of years have shown us that user-generated content trends can go astoundingly viral. Case in point: the ice bucket challenge. Heading into 2017, brands are going to be wiser about user generated content being an important part of social selling. It also aids their quest of being seen as more personalized and authentic.

 

13.Mobile-first: The mobile is helping marketers re-imagine web design, shopping, and engagement. Spend on mobile ads is expected to be 2X more than that for desktop. The explosion of mobile apps, emphasis on native advertising, and growth of local are making creating a new mobile-first world.

 

14.Short-life content: Platforms offering self-deleting messages and short-life content are expected to help brands smartly wade through the crowd yet not linger around too long to be lost in the noise again. We have seen the popularity of Snapchat soar in recent years and Instagram has joined the party with Instagram Stories. Their user base has reached epic proportions already.

 

15.Bots and Chatbots: The use of chatbots on specific messaging and collaboration platforms will gain traction in 2017. The use of chatbots for business updates, as personal assistants, for therapeutic use, and in healthcare settings may entirely change marketing as we know it. According to a VentureBeat report, nearly 50% of consumers would prefer to contact a business through messaging rather than over phone. As business race to be available 24×7, the deployment of chatbots based on AI is sure to increase in the year ahead.

 

16.Content-driven platforms: Facebook Instant Articles and Google’s Accelerated Mobile Pages have allowed people to go ahead and publish content instantly. As other self-publishing platforms such as LinkedIn Pulse and Medium see a continued increase in their user base, there’s every reason for digital marketers to stay attentive to what’s happening in this realm.

 

17.Social commerce: E-commerce sales are reporting an exponential rise year-on-year. “About two-thirds of all social media visits to Shopify stores come from Facebook…. 85% of all orders come from Facebook,” says the folks over at Shopify. This demonstrates why being social is going to be so important to selling a product in 2017.
Interested in knowing how you can ace these new emerging opportunities? Leave it to Flynaut to figure it out for you. At Flynaut, we have our finger on the pulse of everything to do with digital and content marketing. So go ahead and get in touch with us at [email protected]

The Economics of Websites: Is Your Website A Profitable Affair?

Website design and development calls for a tug of war between quality and cost. Which side should you support?

 

While keeping a tab on your expenses is important, focusing on quality features and tools gets you the real ROI.

 

Gone are the days when a website served as a “Good to Have” decorative value for business with basic functionality and boring interface. Switch to present and the website has transformed into a “Mean Marketing Machine” to generate traffic, leads and ultimately customers. It has to create lasting impressions with stunning outlooks and interactive features.

 

 

When would you call your website a profitable investment?

 

Choose your answer:

 

A) When you generate a decent looking low-cost version with basic functionality without the aesthetic frills. Less expenditure, less risk approach.

 

B) When you generate a website that is high on user experience and social integration. Upfront high cost for quality benefits later approach.

 

There are many individuals, start-ups and small businesses that easily opt for answer “A” as they are on bootstrapped budgets and have other business priorities to attend.

 

But the option that makes sense if you are there for the long run, is definitely “B” as it is not only a good strategy but also covers up the investment cost sooner or later with steady flow of business and client nurturing.

 

What affects the cost of Website?

 

The Website Costing is dependent on multiple factors that should be accounted for in your budget-planning phase. Apart from the approximate ballpark figure that you have in mind for website design, consider the following inputs that add up to your existing budget:

 

  • Need for features and components
    This includes the number of pages, videos, events,
    slide show or photo gallery with content categorization along with the stress on overall look and feel of the website. The more demanding you are as a client with the website specifics, the more it translates into costing as it demands revisions and designers’ time and resources

 

  • Need for bells and whistles
    In today’s digitally social times, websites need to be highly responsive and customizable with content management system, blogs, social links, feeds, SEO, online strategy, lead engagement, maintenance, backup services and many other peripheral services that add to the overall user experience of your customers

 

  • Expertise level of Web Designer
    This particular factor has a massive impact on the websites that click and the ones that totally trash.

    The designers, who have a reputed name in your location or offer exceptional support service over Skype and other platforms, should make to your shortlist. It is better to pay hefty sum to an experienced designer who understands his craft and your industry rather than one who charges peanuts and puts you doldrums.

 

  • Your business size
    The magnitude of your business has a direct impact on the total costs for your website design with
    different price range for startups, non-profits, SMEs, Mom & Pop shops and large multinational corporations.

 

This difference is due to the ability of each of these businesses to spare budgets as well as the purpose they need to serve through their website. Of course, the features and content requirement also vary, leading to very individualistic costing methods for different business segments.

 

Addressing the “Elephant in the Room” – Why you need to spend more for a Website?

 

A website for any business is the ideal platform to attract new customers, engage the existing ones and give a glimpse as to how the products/services offered are superior over other players. With such an important task to be accomplished, Websites better be made by experts to lend it professional touch and productive worth.

 

Here are few critical reasons that defend the case for better (and sometimes “over”) budget for effective website design:

 

  • Generates ‘meaningful’ ROI
    There is
    distinct difference in the earnings that you can expect from a novice looking site and the one that has many ways to capture leads and generate sales.A basic website might get you $2-$3 (or probably nothing, if it’s too basic) for every $1 invested, while a well designed and interactive site through its content and features like landing page may reap $9-$10 for every $1 invested. This makes it a strong premise to forgo short-term gains in form of cheap websites in lieu of long-term steady ROI.

 

  • Allows integrations and customizations
    One of the biggest advantages of shelling out extra money on your website is the ability to have integrations with 3rd party apps, social media, in-house/cloud software like CRM and tons of content and format customizations. This flexibility makes way for solid relationship building with target audience both old and new, with insightful and
    real time information captured through website features

 

  • Improves the credibility quotient of business
    Making right first impression is always important. As per a survey report from Kinesis, 75% of users judge your business’ credibility from your website’s design.
    A sophisticated looking yet easy to navigate interface, winning user experience and clear answers/solutions for queries/problems of qualified leads and prospects helps to set your website apart from the rest. All this for some well-spent monies that you will never regret parting with.

 

  • Gets you noticed
    A website with SEO optimized content and options to add relevant, industry specific content from time to time with social presence helps to climb up the ranks in Google and Bing Search engine ranking.

    This makes you easily accessible to the audience that matters. A good website also gets talked about among customer circles both online as well as off it. So make most of the opportunity to nail the website design.

 

The key to successful website design is to know and distinguish between things that are:

 

  • Critical viz. a. viz nice to have and,
  • Those that need to be implemented right away viz. a viz. those that can be built-in later.

 

Are you ready to earn lucrative returns from your business website? Allow Flynaut to helm this dynamic task with latest tools and insights in website design/redesign.

 

 

15 Online Marketing Trends for 2016

Did you get any of your predictions about online marketing trends for 2015 right? If yes, you are one of the lucky ones. The one thing you have to realize about online marketing trends is that they change every year. What worked last year will not necessarily cut it this time round, just as last year’s trends were different from trends from the year before. Here’s a list of trends we expect to define the online marketing industry in 2016.


1. Email To Get More Innovative

Email is already one of the best approaches to online marketing. Personalizing emails to shopping patterns has already been adopted by forward-thinking companies. In 2016, personalization will be taken to the next level. You will have to send the emails at the right time, with the right topic lines, and based on a user’s shopping preferences to report more success.


2. Online Video Advertising

More people are now getting online, and video advertising has become more effective. 2016 should be no exception to this trend, and video advertising should be one of the major online marketing trends of the year as people consume more digital content through mobile devices.


3. Mobile Payments

Projections indicate that the use of mobile payments like Apple Pay will triple in 2016! Almost 38 million US mobile users are using the technology, and with perks such as loyalty programs, the trend can only rise further in 2016.


4. Location-Based Marketing To Grow

Location-based marketing has been around for quite a while now, but 2016 will take this marketing trend further. With increase in the use of GPS-enabled mobile devices and wearable technology such as smartwatches, businesses will be able to use this marketing style much better this year.


5. Apps To Be More Popular Than Mobile Sites

Smartphone and tablet users spend between up to 81% of their time online on apps. In 2016, the trend will reach new proportions, especially since most users consider apps easier to use and better designed in addition to offering better personalization among other features.


6. Snapchat To Go Mainstream As A Marketing Platform

For the years that Snapchat has been in existence, it has found the popularity enjoyed by other major social media platforms quite elusive. This year, however, Snapchat will now be at par with the likes of Facebook, Twitter, and Instagram. All this will be due to a new feature introduced a year ago, which gives companies a means to market themselves using photos and videos.


7. Instagram Advertising To Improve As A Social Media Marketing Mode

Instagram already enjoys 400 million users, and is currently only second to Facebook as a social media company. The company is however, more than a match for Facebook and Twitter when it comes to social engagement, primarily due to its focus on the use of visual media.


8. Mobile Buying To Grow Due To Social Buy Buttons

Social media platforms are increasing in popularity among shoppers, but they lack buy buttons. This trend will change in 2016 since these apps are working towards better shopping experiences for their users by allowing them to make their purchases right within the social media platforms.


9. Site Personalization To Become A Regular Thing

The growing need for personalization in online marketing will also redefine the way marketers design their sites. In general, sites should now show products depending on location, shopping tastes and suggest products shoppers can purchase based on previous shopping behaviors. Many marketers are already benefiting from site personalization, especially because about half of all shoppers now expect personalized information from retailers.


10. Digital Assistants To Change Perceptions About Search Queries

Digital assistants help customers find what they are looking for without the need to type in a thing – a major convenience for shoppers on the go. So, 2016 should see more voice searches, and digital marketers should get in on the trend before its too late now that mobile-based shopping is becoming more popular.


11. Marketing Through Storytelling And Niche Targeting To Increase

To stand out in 2016, businesses will have to use storytelling and niche marketing to improve user engagement. Basically, businesses will also need to identify more user categories and market specifically to them to keep them loyal to their brands for longer.


12. Social Media Search Engines To Have An Increasingly Larger Role

Traditional search engines like Google will get a run for their money in 2016 as social sites like Facebook give their users fewer reasons to leave the social platforms to use traditional search engines for their queries. At the moment, Facebook is getting 1.5 million searches a day, and marketers who have posted ads on the platform have a lot to reap from this growing trend.


13. Virtual Reality Marketing To Have More Support

Virtual reality innovations like the Oculus Rift are letting shoppers have more realistic views of the products they might buy, which makes a world of difference in digital marketing. In fact, most users foresee a future where virtual reality completely changes how shopping takes place in future.


14. App Indexing and Deep Links In Apps To Increase In Importance

In 2015, US was among 10 countries where mobile searches outdid desktop searches. The trend is expected to grow further and at a considerably higher pace. And to stand out from the crowd, businesses will have to resort to app indexing and the use of deep links on the apps to increase their popularity among potential users.


15. PPC And Email Integration To Become Normal

PPC should do more than just encourage buyers to close the sale; it should at least help you capture the client’s email. With the potential shopper’s email, your business should have a larger and potentially more effective emailing list for email-based marketing campaigns. So, PPC and email should work hand in hand in 2016 to better online marketing.


Conclusion

The year 2016 should bring more growth and innovation for the online marketing industry. Any business that takes note of the above trends should be well on its way to reap all the benefits digital marketing has to offer this year.

11 Facebook Marketing Tips for Advertising on Social Media

Social media sites like Facebook, twitter, YouTube and Instagram present a goldmine of opportunities for improving your business. Facebook Marketing provides a rare and excellent platform for marketers to introduce their brands to the public and potential customers. There are several ways advertisers can use Facebook for an efficient advertising experience. These include traditional techniques and Facebook’s own advertising platform.

 

1. Use Audience Optimization Tool
The audience optimization tool helps publishers improve the relevancy of their posts to their intended audience. This tool is vital especially for companies operating in different localities with audiences who have different cultures. This tool can enable you to tailor your message to make sense to all of your audiences. It can make specific posts visible only to users within a specific are location, users of a specific language or age and gender. All your users of varied demographics see only messages relevant to them when they visit your page.

 

2. Keep the Journey to Your Products Simple
Provide a seamless experience to your users by being straight to the point. If for instance, you are luring users to shop a particular brand product of your company talk them directly to the sale page. Be specific and direct in your marketing. Many brands do not consider this aspect of social media advertising and they may drop the user at their homepage from Facebook so that they start looking for the action themselves. Simple and direct marketing is more effective.

 

3. Make Use of Life Events
Life events of people on Facebook can help you achieve a more refined reach with your advertisement. For instance, if you are a gift shop you will be looking at birthday dates or ‘engaged’ statuses when you market your birthday gifts, wedding rings, and dresses. All this information is on every user on Facebook and if you integrate this information into your marketing strategy.

 

4. Invite Your Email Contacts
You can use Facebook, Twitter or any other social media to cultivate a fruitful relationship with your email subscribers. By meeting them on Facebook, you get to know a great deal about them and you will likely be more abreast to them than via email. Put your email in your auto responder and invite your new subscribers to follow you on Facebook or like your page. Make it worth their time by providing information that they could not get elsewhere.

 

5. Avoid Drop Offs
To boost the effectiveness of a Facebook ad limit the drop offs as much as you can. Drop offs occur when users are directed from the ad itself to a campaign-specific page. Driving the users to a landing page is usually trick as many users are never willing to leave their platform to complete the action, as is usually the case. You can use Lead Ads. It allows a user to complete a lead capture form without leaving Facebook. However, ensure still that the content stays relevant to the brand and your advertisement or else the users will leave.

 

6. Combine Various Marketing Channels
You can use SEO combined with organic advertising, search advertising and social media advertising for increased responses. This way you not only raise awareness of your brand on Facebook but as your audiences will become interested. They will search for you on Google and soon afterwards, you appear top of the list. Consider why certain posts went viral and which strategies were in play to make it viral. Design your organic and paid efforts accordingly.

 

7. Monitor Results and Competition
Monitor your outcomes to ensure that you get the desired results of advertising. The results may not always be measurable but include brand maintenance and good reputation management. Take regular visits to your competitors’ pages and know what they are doing. You can even direct message their customers and see how they perceive your products versus your competitors. Whatever your competitor is doing just do it better? A wise man learns from the mistakes of others.

 

8. Provide Quality Content
Become an expert in your industry. Imagine all questions that a consumer would ask and provide the answers on your page. Content should always be growing, evolving and updated. Design your product messages according to individual and group needs and demographics. If you run a flower shop for example, on your Facebook page create categories under subheadings such as valentine’s flowers, funeral flowers, graduation et al so that customers can follow the links that concern them. Simply take HD photographs of your clothes and upload on Instagram with captivating tag lines if you run a clothing store. Upload a quality video of your products on YouTube and embed these links to your other accounts.

 

9. Remarket
Pass the message about your brands to your former customers again. The remarketing capability on the Facebook’s Ad platform allows you to reach users that previously interacted with your brand. This strategy helps you sustain loyalty and stay top of their minds. The power of remarketing enables you to create another touch point that sparkles a new conversation that will often spin to new users through their friends.

 

10. Use Influential People on Social Media
Look for social media influencers to help launch or market your brand. They have thousands and even millions of followers. A single post from them gets thousands of comments. You can use them as your brand ambassadors. Strike an understanding with them to mention your brand on their tweets or Facebook posts and post a link.

 

11. Encourage Feedback
Use your business’s Facebook or Twitter account to forge a personal relationship with your customers and get their feedback. Upload product information and manuals on your social media pages. Be prompt to respond to messages and highlight the issues customers raise about your products in chat rooms. Keep up with trends to see customers like in their products. Start small online polls and questionnaires on your social media site. For a new product, upload a quality image or video of it and tease your audience. Pick your audience’s brains on new brand ideas before releasing. This way you will know how to improve your products from their feedback.

The Rise of Digital Marketing: Why You Want to Learn The Ins and Outs?

The rise of the Internet has resulted in opportunities for all businesses to grow through uniquely digital methods. Digital marketing is, quite simply, marketing in ways supported and enhanced by digital technologies. No matter your industry or your goals, taking a digital marketing course can only help your career.

 

The big advantage to marketing digitally as opposed to more traditional methods is the potential to reach more customers. Thanks to the Internet and search engines, making your company, product or service known in other regions or countries where it never would have been heard of otherwise has never been easier. Branching out across your own country, as well as into others, will create a greater client base for you, and therefore, more revenue.


But a bigger audience is not necessarily what you want. You want to get your product or idea in front of the people who will be most likely to buy or act on it. Marketing digitally gives you a better means to establish and reach your target audience. Obtaining digital marketing training will ensure you properly engage with that audience.


Just about every company has a Facebook page or Twitter account. Harnessing the power of social media can get your idea, business or product in front of countless eyes without much expense or effort thanks to retweets and shares. Utilizing social media for marketing has simply become the norm; everyone in business needs to have some grasp of the process.


Knowing, but also controlling, how information spreads through the Internet will be invaluable in the future. Digital marketing training will help you better understand the concepts of digital marketing so your own product or business can thrive. Even if you are not a part of the business world, grasping the concept will help in other areas, such as when running a fundraiser for your favorite non-profit or trying to land a job. Creating your own personal “brand” online (how you market and present yourself) can open doors once closed to you.

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