What do the most popular apps in the world have in common?

When we talk about Mobile applications (Apps as they are popularly knows as), there are a thousand ideas that come up every day, and an equal number of these are shot down even faster than they emerge. So what is it that differentiates these successful apps from the ones that don’t make it? What is it that sets them apart and makes them an instant hit among the audiences WORLDWIDE? To get into the skin of the matter, let’s first take a look at Business Insider’s list of top performing and most used apps in 2017 to see what are these successful apps that we’re referring to –

  1. Facebook
  2. Youtube
  3. Facebook Messenger
  4. Google Search
  5. Google Maps
  6. Instagram
  7. Snapchat

We’re sure you have at least 3-4 of these apps installed on your phone, and with good reason too. Facebook for example, is a no brainer. It created a demand, where there was none. Before Facebook, social networking wasn’t really a hobby or a past-time and was more about getting a message across on a need basis. Now, the scenario has changed all together. Facebook did a great job by creating a need where there was none and then solving that problem for the people by providing them with the perfect solution – The Facebook App.

So what is it that makes these apps different from the ones that don’t work? The answer is a few successful traits that these apps have in common –

  1. It should solve a problem – The app should solve a particular problem, and add some value to the user’s life. It should lead to such a scenario, that the user cannot imagine their life without that app. Can you imagine life without scrolling through your Facebook newsfeed? Hard to imagine isn’t it? Well that’s what makes the app such a rage and made its founder a billionaire in such a short time.
    Before creating your app, ask yourself whether it’s solving the masses’ problem and actually addressing a pain point that has been troubling the consumers. The case was similar with Whatsapp’s rise and it taking a lead in the instant messaging race over the previous giant, BBM, that had huge appeal but limited usability.

  2. Easy to use interface – The app should be easy to navigate and have a user friendly interface so that the consumer does not face any hassles while accessing the app. The most successful and popular apps are those with the smoothest and simplest navigation. You should not try to be too fancy or too complicated with a layer of steps, because that ends up confusing the consumer and ultimately affecting his user experience negatively. Invest in building a fantastic UX so that even a 5 year old kid can pick up the smart phone and access it with ease. Not only does this increase your customer base and loyalists, but also expands your opportunities and gives you an edge over competition.

  3. Don’t go Cross Platform – There’s no shortcut to creating a good app. Developers should try to stay away from indulging in going cross platform and stick to the platform that it was initially built for. That way, they can juice out the complete potential of that particular platform.

  4. Frequent Updates – There’s one thing an app can’t afford in today’s times and that is to go obsolete. The most successful apps all have one thing in common, they are constantly bettering themselves and coming out with new updates to better their user experience and relevance so that they don’t get out of date.

  5. They’re FREE – Surprisingly all the successful and frequently downloaded apps such as Facebook and Whatsapp are all free. They develop sustainable business models so that they don’t need to charge their users for downloads per se but end up making their profits anyway.

  6. Incredible support System – You can’t have a famous or well-known app without a strong support system and incredible response rate to keep the customers happy and resolve any grievances that may arise or any technical issues that they may face. Facebook is again a great example of the same, right from reporting dual accounts to getting profiles verified, the team is always on their toes to make sure that things remain under control and the user remains satisfied.

 

Have a great app idea that meets these criteria and want to get started with it? Connect with a specialist at Flynaut right away!

 
 

Connect with a specialist at Flynaut right away!

Toll-free number (833-FLYNAUT) 

Instagram for Business: Top 5 Ways to champion this digital platform

 


Instagram has swept off the world of online marketing with impressive results in terms of building customers and relationships. Have you caught the wave yet?

 

          Instagram has come a long way from just being a mobile photo-sharing app to getting established as a critical marketing machine. With over 400 million active users currently on this social networking service, businesses can choose to ignore the potential of this platform at their own peril. Be it any kind of business, it has shown its worth consistently and thereby not just restricted to restaurants, travel companies or retailers.

 

Do you know the value of being on this platform?

 

            As per a study by the Forrester group, Instagram’s popularity is such that it has surpassed Facebook and Twitter in engaging with target users/followers. It is most useful gateway to next generation customers who are not just buying product/service but are also looking at the whole experience of dealing with your brand.

 

“Instagram is the single most important destination to build visual identity of your brand”

 

          Don’t mistake it for a tool suited to the youth-centric fun brands. It’s ability to win over routine and tedious brands like G.E and Ford is equally strong. The spectrum of Instagram covers all diverse sections in terms of age, gender, and ethnicity.

 

        Instagram users are essentially latent customers and shoppers. The medium rules out hard selling and does subtle yet powerful marketing of your offerings.

 

Marketing Matters: Top 5 Ways to digitize your business on Instagram

 

       The concept of digital identity has gained momentum and online social interactions with customers have become irreplaceable. Instagram lets you do all of this if used smartly and correctly.

 

While getting the basics right isn’t difficult, a special emphasis on mastering the following best practices will take your marketing game to all new level.

 

1)  Explore Trending Hashtags for your Business

 

 

Instagram is all about the reach. If you are not getting noticed, it is probably because you are missing the #Hashtags. Tagging top and relevant people, places, concepts, names etc. can be a great promotion tool to expand your audience span.

 

If your brand uses specific Hashtags on Facebook, Twitter or Google+, include them on instagram too. Run contests with #Hashtags that encourage storytelling and involves larger community. This turns a casual follower into devoted customer. It makes your business easily accessible.

 

Caution: Include no more than 5 Hashtags to prevent coming off as “Salesy”

 

2)  Ensure Consistency of your Presence

 

 

By this it means “Consistency of Purpose”. Your brand strategy should be always kept into perspective before posting anything on your business page. There are different reasons to be on Instagram – Popularize business, create awareness or sell products/services. Identify your goal and streamline your posts accordingly to deliver consistent message.

 

Also, your brand personality on Instagram should be consistent with your business profile on other social networks. It makes you quick to identify and gain spin off followers from other sites like Facebook and Twitter.

 

Quick Tip: Announce your debut or presence on Instagram with fun posts/promotions/contests on other social platforms as well as by adding Instagram social button on your website

 

3)  Focus on Quality and Creativity of Photos/Videos

 

 

Visual content is in demand more than ever before. However, this is not applicable to any random lackluster pictures. Your posts should have a personalized yet professional touch to standout from the crowd. Whether the pictures are of products, brand personality or customers, they should tell a story that is cohesive and appealing to your target audience.

 

Consider these while posting photos/videos on Instagram:

 

  • Use third party photo apps to edit your photos and share only high quality images. Also, size your photos for professional quality
  • Promote your products with creative, lifestyle photos that reflect your brand’s culture. At some moments, keep the pictures authentic, immediate and no-filter
  • Once in a while share positive quotes and inspirational photos related to your brand
  • Videos can generate a huge share of inbound links than written posts. Make most of this by applying unique filters, showcasing employees at work, celebrations, important achievements and brand moments

 

Quick Tip: Use videos to mark your profile debut or for introducing new events, products and services

 

4) Stick to a Balanced Posting Plan

 

 

A picture is worth a thousand words. Your business account need not be overbearing with posts uploaded every hour. Quantity has not much standing on Instagram and in fact too many of them can affect your credibility to be taken seriously.

 

Avoid saturating or annoying your followers by working out a balanced and flexible posting plan that allows you to post when you really have something interesting to share. It should spike the recall value of your brand.

 

Quick Tip: The “feed-speed” of Instagram being at relaxed pace; one post per day seems to be perfectly okay to grab attention. Identify the time of the day when your posts get maximum action in the form of likes/ comments/ followers

 

5) Network and Engage on Instagram

 

 

One way to grow your business the Instagram way is by engaging others on the network. This is achieved by:

  • Following others, liking and commenting on their photos (especially the influencers in your industry, clients and engaging users)
  • Following your followers back
  • Follow your already established followers from other social media platforms
  • Reward followers with special privileges, exclusive announcements, promo codes and discounts
  • Find brands and hashtags relevant to your business and follow them
  • Encourage your followers to be your brand ambassadors by sharing photos and reviews

 

Caution: Don’t overlook the obvious. Never leave conversations with followers one-sided. Thank followers for tags, be proactive in responding to comments and alert in managing notifications.

 

 Instagram in their own words is a passionate community that helps people visualize business in different and inspiring light. Your business can take the center stage and benefit from it too basis how quickly you adapt and ace this exciting online community.

 

Ready to roll the ball of online marketing? Flynaut has been successfully helping clients to manage their digital presence with progressive strategies and tools. Know more from our experts by writing to us @flynaut

 

How to Get Your App Found, Downloaded, and Reviewed

You’ve done the hard work, you’ve struggled and got your dream up and running, and now it’s time for you to earn your reward. You’ve finally developed the app and got it out on the App store, fulfilling an entrepreneurial dream. But is that the end of the journey? Not really, because the difficult bit starts here. How do you make sure people find it, and download it? Don’t be intimidated by the challenges, we’re here to take care of you.

To actually benefit from your app and make sure that it gets that shot at becoming a huge success, you need to ensure 3 major things –

  • It needs to be FOUND by the users.
  • It needs to be DOWNLOADED by them and seen as a solution to their pain points.
  • It needs to be REVIEWED by them so that you get much-needed feedback on how to better your app.

First up, you need to make sure that your app is found by users. For this, the first step is ASO – App Store Optimization. To give you a quick overview on what ASO is – it is like Search Engine Optimization, but on the app store. You need to use keywords and phrases to get the app found on the store. But the part that makes this process so much tougher is that Google and Apple don’t disclose their store algorithms to anyone, so the developers really need to dan o their homework to make sure that when your user searches for a term or phrase that resonates with you, they come across your app. We have a team that does this for you, so you need not fret about this too much.

Next thing you need to think about is the icon of the app and the colors used. In simple reasoning, the logic here is that when someone sees a unique icon or encounters colors that stand out as compared to the rest, they’re more likely to take no,tice of the app. It should also be relevant. That’s why food apps with some food element in the logo or dating apps in red seem to do so well.

Now, you need to take the next step after getting your apps found by the users. You need to get people to actually download your app. How are you going to do this? One very simple advice that you should keep in mind is that people don’t buy an app, they buy an experience. So rather than hard selling your product, sell a story to the consumer. You should start building online presence as a brand – focus more on marketing and branding on online platforms, relevant websites, social media and try and engage the consumers so that they want to know more about your product.

For this you need a few basic elements to get them to work together, you need a unique and specific landing page for your app that has product details, offers, banners etc. You can also have a separate dedicated ‘blog’ page on your website for value-added content that is beneficial to the user and builds brand loyalty or at least brand preference. For social media it would be ideal to hire professional marketers that devise a separate social media strategy for each platform and is customized in terms of content format. Once again, we’re here to take care of that!

Another key thing you want to be doing at the start of your journey is to make the App FREE at launch. What this does is that it automatically puts you in the good books of the consumer. Don’t aim to start earning money immediately after launch, rather focusing on cementing your place in the competitive market and then taking it to the next step of the money model should be your strategy.

Now comes the third and one of the most important steps – get people to Review your app. For this, one simple and widely used practice is to incentivize reviews. You should add discount coupons or some sort of positive reinforcement to the public users for taking the trouble of reviewing your app.

Another important thing you can do is to find out whose opinion holds weight in the market and go after those people or influencers or publicists and get them to review your app. It serves as a boon to your marketing and gives your app that much more credibility. Influencer marketing is indeed important!

Practice these, build on your basics, keep it simple and you should have a winner at your hands! We’re here to help you take your dreams to the next level. For all expert help in mobile app development, please feel free to reach out to us.

Bursting The Bubble! Know The Top 7 SEO Myths to Steer Clear of Search Engine Fails

Pick up any field of knowledge, concept or process. It will not be devoid without its fair share of myths and misconceptions. Some of these myths are evident at the start and some become visible once people use it regularly and substantially over a period of time.

 

Search Engine Optimization (SEO), is no different. The sheer excitement and experts surrounding this domain have led to development of varied versions, each claiming to be the best one. It can be very beneficial to your business, but only when done correctly by following clean methods. And to do it rightly, it is mighty important to be aware of the pitfalls or myths that can take your SEO investments down the drain, reaping poor results.

 

Debunking the Top 7 Myths clouding the world of SEO

 

1)    SEO is nothing but sham

There is very little to be said about those who believe that SEO is not worth their time and money. Implementing SEO requires confidence in its science and methods.

 

According to one report 57 percent of B2B marketers admit that SEO has the biggest impact on their lead generation goals (Mindjumpers). What’s more, research shows that users tend to ignore paid ad listings and click on organic results instead (Search engine land).

 

SEO needs attention like full-fledged marketing strategy to achieve success with website traffic.

 

2)    SEO is majorly Links and more Links

Rise of freelance service portals has increased the maniacal obsession over links as you can get anybody to build backlinks to your website without putting any thought or connecting with your core offering. Is this what your want? – A junk of overwhelming backlinks and visitors who do no good for your ranking.

 

Instead promote building links through content, build SEO friendly content and focus to earn backlinks from relevant websites where your target market thrives. This will move you up the ranks.

 

3)    Meta-description helps big in going the SEO way

Interesting but untrue! Meta description stuffed with keywords and tags bears no relevance on your site’s ranking whether it is Google, Bing or any other search engine. In fact, Matt Cutts had made it publicly known in 2009 that Google didn’t use keywords Meta tag in web ranking.

 

You should worry about meta-description from a different perspective although. Try and make it compelling enough for it to stand out among competitors and attract more clicks from the searchers.

 

4)    Search Engine Optimisation is one-time investment

If only it was! But it is not. SEO is a continual activity that needs dedicated resources allotted to this task in terms of time, money and people. If you treat it as a one-off temporary job to be done at start of your business or just to follow a trend as everyone else is doing it, the outcome can be disastrous.

 

Factors like link degradation, rotten old website content, following dated patterns of search engine algorithms, and no regular updates on products/services can plummet your ranking as the timeline progresses.

 

SEO in no magical mojo with permanent effects! It is a logic that needs effort and attention for long-term benefits.

 

5)    SEO is exclusive of Social Activity

A lot has been said over how Google doesn’t take into account Facebook likes, comments or Twitter followers and shares. But facts that are easy to miss while assuming this proposition include:

 

  • Social signals do result in higher page rank
  • Google takes social activity as a sign of quality
  • Social activity leads to engine discovery and indexation
  • Sharing of content also enables sharing of links and shares
  • Targets most relevant users and increase web traffic

 

So those who believe SEO and social activity are not related, move the rock and be enlightened.

 

6)    Guest Blogging is overrated

No it is not! Whoever thinks that Guest Blogging is something Google discouraged, is gravely mistaken. It is again about quantity v/s quality. If the SEO is targeted towards generating guest blog content that is of poor quality but generates high volume useless link building, it will fall flat without a doubt.

 

However, high quality and relevant guest blogging can not only get useful backlinks but also attract quality visitors/customers to your site. It is reputation building via SEO mode.

 

7)    SEO is nothing but play of Keywords

There is more than what meets the eye. It can’t be as simple as relying on keyword density, keyword stuffing and keyword exact match to boost your rankings.

 

Nothing is more upsetting than looking at an ad or listing with keywords that are repeated senselessly without any objective. Using keywords intelligently to earn good quality backlinks helps to differentiate you from spammer websites and content.

 

Search engine algorithms are smart enough to understand related content and keywords based upon what the searcher needs. So bothering about number of times a word repeats, order of words or exactness of words is pointless.

 

 

Emerging from the Myths

 

Google and other search engines constantly change the rules of the game by using different algorithms at different times. They do this to counter those who play tricks to beat the search system.

 

Constant obsession about ranks and search engines is a futile exercise. The reality to ace up your SEO is smart investment in people and tech tool-kits. Developing a strong bond with customers through online and offline modes, bringing out great products/services, having quality content that is upgraded from time to time and trusting a sharp yet balanced SEO expert to guide your strategy, takes you up the search ladder.

 

 

 

Looking for an SEO expert?

 

Flynaut offers award winning SEO service to its clients that helps them to boost their sales and web traffic in a spam-free and non-pushy way!

 

Our service package is perfect for those who want to take the SEO plunge without going berserk on budget.

 

You can avail our 6-month SEO pack worth $800 a month at a highly discounted $400 a month.

 

This awesome offer* comes along with free responsive website design/redesign, SEO friendly website content and landing pages. Totally complimentary!

 

Contact us to give your business the #Flynaut Advantage. (#freewebsiteflynaut)

 

 

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Online & Offline Design Integration – Have You Aced The Marketing Combo?

Avoid confused customers, marketing pitfalls and business losses by getting your online and offline brand speak the same language

 

There are innumerable studies devoted to understand the impact of different marketing initiatives for generating leads, conversions, sales and ROI. But very few focus on exploring the trends and influences in bringing online and offline user experience on the same page.


Picture this: Majority of the Marketers doesn’t know how to give CEOs what they want – which is TRUE ROI.

A simple yet tricky way to fix this dilemma is having a unified and holistic marketing strategy that focuses both on Online and Offline UI.

 

For CEOs, founders and marketing experts it is imperative to pause and re-visit their branding collaterals and channels to make sure they are not disconnected fragments.

 

Wondering on how to ensure this balance? Start by taking a quick yet insightful YES/NO quiz. For every NO as an answer, read the subsequent description to know how it can be useful to increase traffic and footfalls.

 

Quiz Time – How integrated is your online and offline design strategy?

 

1)     Do you have a clear brand strategy in place?
(If NO – Frame one without any delay. The strategy communicates everything your business stands for. It covers your purpose of doing business, offerings, potential customers, and key differentiators. It lays a strong foundation for the design team to stay focused on the goal and come up with designs that complement brand identity)

 

2)     Do you have a well-documented style guide / brand guide?
(If NO – Consider having one to ensure seamless transition from online to offline designs and vice versa. This is not superficial info about color/font to be used but deep diving into the specifics with as many practical details as possible. This not only avoids dependency on single design team but also reduces the back and forth between the designers/agency and the company on how things have to look ultimately)

 

3)     Is your design strategy flexible enough to accommodate real time changes?
(If NO – Opt for social media channels and web design options that allow you to make changes on the go based on the long term offline ad campaign. Keep a handy repository of approved images, tone of voice, key terms, phrases that can be used uniformly across mediums)

 

4)     Is your offline design and presentation as interesting as your online presence?
(If NO – Look for ways to make both the channels equally exciting. If your brand is giving offers and coupons or promotes certain hashtags, QR Codes and contests, make sure the print ads also feature these props. Just because people use Internet doesn’t mean they are not receptive to offline sources like newspapers, flyers or press releases)

 

5)     Do your online and offline designs connect with the same target group?
(If NO – Identify loopholes and fix them. Be clear with whom you want to target with the campaign and maintain consistency in message and tone)


6)     Are same people designing your online and offline campaigns?

(If NO – Try and keep the same person/team to produce templates, logos and themes for various mediums. This is easily doable for small and medium enterprises. If it is a large company with scattered units, ensure proper handholding by making guides, videos and resources available)


7)     Do you check with brand experts before the design phase?

(If NO – Always make it a point to incorporate views of a brand expert who might not be a UI/UX expert but thorough with everything for which the brand exists. Inclusion of brand expert is especially important during rebranding exercises)

 

Having a visually consistent identity can make your brand stronger with offline marketing tools boosting the online effect. It also gives business an opportunity to maximize the returns on marketing budget by launching offline and online campaigns simultaneously, making it more effective in the long run.