Instagram for Business: Top 5 Ways to champion this digital platform

 


Instagram has swept off the world of online marketing with impressive results in terms of building customers and relationships. Have you caught the wave yet?

 

          Instagram has come a long way from just being a mobile photo-sharing app to getting established as a critical marketing machine. With over 400 million active users currently on this social networking service, businesses can choose to ignore the potential of this platform at their own peril. Be it any kind of business, it has shown its worth consistently and thereby not just restricted to restaurants, travel companies or retailers.

 

Do you know the value of being on this platform?

 

            As per a study by the Forrester group, Instagram’s popularity is such that it has surpassed Facebook and Twitter in engaging with target users/followers. It is most useful gateway to next generation customers who are not just buying product/service but are also looking at the whole experience of dealing with your brand.

 

“Instagram is the single most important destination to build visual identity of your brand”

 

          Don’t mistake it for a tool suited to the youth-centric fun brands. It’s ability to win over routine and tedious brands like G.E and Ford is equally strong. The spectrum of Instagram covers all diverse sections in terms of age, gender, and ethnicity.

 

        Instagram users are essentially latent customers and shoppers. The medium rules out hard selling and does subtle yet powerful marketing of your offerings.

 

Marketing Matters: Top 5 Ways to digitize your business on Instagram

 

       The concept of digital identity has gained momentum and online social interactions with customers have become irreplaceable. Instagram lets you do all of this if used smartly and correctly.

 

While getting the basics right isn’t difficult, a special emphasis on mastering the following best practices will take your marketing game to all new level.

 

1)  Explore Trending Hashtags for your Business

 

 

Instagram is all about the reach. If you are not getting noticed, it is probably because you are missing the #Hashtags. Tagging top and relevant people, places, concepts, names etc. can be a great promotion tool to expand your audience span.

 

If your brand uses specific Hashtags on Facebook, Twitter or Google+, include them on instagram too. Run contests with #Hashtags that encourage storytelling and involves larger community. This turns a casual follower into devoted customer. It makes your business easily accessible.

 

Caution: Include no more than 5 Hashtags to prevent coming off as “Salesy”

 

2)  Ensure Consistency of your Presence

 

 

By this it means “Consistency of Purpose”. Your brand strategy should be always kept into perspective before posting anything on your business page. There are different reasons to be on Instagram – Popularize business, create awareness or sell products/services. Identify your goal and streamline your posts accordingly to deliver consistent message.

 

Also, your brand personality on Instagram should be consistent with your business profile on other social networks. It makes you quick to identify and gain spin off followers from other sites like Facebook and Twitter.

 

Quick Tip: Announce your debut or presence on Instagram with fun posts/promotions/contests on other social platforms as well as by adding Instagram social button on your website

 

3)  Focus on Quality and Creativity of Photos/Videos

 

 

Visual content is in demand more than ever before. However, this is not applicable to any random lackluster pictures. Your posts should have a personalized yet professional touch to standout from the crowd. Whether the pictures are of products, brand personality or customers, they should tell a story that is cohesive and appealing to your target audience.

 

Consider these while posting photos/videos on Instagram:

 

  • Use third party photo apps to edit your photos and share only high quality images. Also, size your photos for professional quality
  • Promote your products with creative, lifestyle photos that reflect your brand’s culture. At some moments, keep the pictures authentic, immediate and no-filter
  • Once in a while share positive quotes and inspirational photos related to your brand
  • Videos can generate a huge share of inbound links than written posts. Make most of this by applying unique filters, showcasing employees at work, celebrations, important achievements and brand moments

 

Quick Tip: Use videos to mark your profile debut or for introducing new events, products and services

 

4) Stick to a Balanced Posting Plan

 

 

A picture is worth a thousand words. Your business account need not be overbearing with posts uploaded every hour. Quantity has not much standing on Instagram and in fact too many of them can affect your credibility to be taken seriously.

 

Avoid saturating or annoying your followers by working out a balanced and flexible posting plan that allows you to post when you really have something interesting to share. It should spike the recall value of your brand.

 

Quick Tip: The “feed-speed” of Instagram being at relaxed pace; one post per day seems to be perfectly okay to grab attention. Identify the time of the day when your posts get maximum action in the form of likes/ comments/ followers

 

5) Network and Engage on Instagram

 

 

One way to grow your business the Instagram way is by engaging others on the network. This is achieved by:

  • Following others, liking and commenting on their photos (especially the influencers in your industry, clients and engaging users)
  • Following your followers back
  • Follow your already established followers from other social media platforms
  • Reward followers with special privileges, exclusive announcements, promo codes and discounts
  • Find brands and hashtags relevant to your business and follow them
  • Encourage your followers to be your brand ambassadors by sharing photos and reviews

 

Caution: Don’t overlook the obvious. Never leave conversations with followers one-sided. Thank followers for tags, be proactive in responding to comments and alert in managing notifications.

 

 Instagram in their own words is a passionate community that helps people visualize business in different and inspiring light. Your business can take the center stage and benefit from it too basis how quickly you adapt and ace this exciting online community.

 

Ready to roll the ball of online marketing? Flynaut has been successfully helping clients to manage their digital presence with progressive strategies and tools. Know more from our experts by writing to us @flynaut

 

The Economics of Websites: Is Your Website A Profitable Affair?

Website design and development calls for a tug of war between quality and cost. Which side should you support?

 

While keeping a tab on your expenses is important, focusing on quality features and tools gets you the real ROI.

 

Gone are the days when a website served as a “Good to Have” decorative value for business with basic functionality and boring interface. Switch to present and the website has transformed into a “Mean Marketing Machine” to generate traffic, leads and ultimately customers. It has to create lasting impressions with stunning outlooks and interactive features.

 

 

When would you call your website a profitable investment?

 

Choose your answer:

 

A) When you generate a decent looking low-cost version with basic functionality without the aesthetic frills. Less expenditure, less risk approach.

 

B) When you generate a website that is high on user experience and social integration. Upfront high cost for quality benefits later approach.

 

There are many individuals, start-ups and small businesses that easily opt for answer “A” as they are on bootstrapped budgets and have other business priorities to attend.

 

But the option that makes sense if you are there for the long run, is definitely “B” as it is not only a good strategy but also covers up the investment cost sooner or later with steady flow of business and client nurturing.

 

What affects the cost of Website?

 

The Website Costing is dependent on multiple factors that should be accounted for in your budget-planning phase. Apart from the approximate ballpark figure that you have in mind for website design, consider the following inputs that add up to your existing budget:

 

  • Need for features and components
    This includes the number of pages, videos, events,
    slide show or photo gallery with content categorization along with the stress on overall look and feel of the website. The more demanding you are as a client with the website specifics, the more it translates into costing as it demands revisions and designers’ time and resources

 

  • Need for bells and whistles
    In today’s digitally social times, websites need to be highly responsive and customizable with content management system, blogs, social links, feeds, SEO, online strategy, lead engagement, maintenance, backup services and many other peripheral services that add to the overall user experience of your customers

 

  • Expertise level of Web Designer
    This particular factor has a massive impact on the websites that click and the ones that totally trash.

    The designers, who have a reputed name in your location or offer exceptional support service over Skype and other platforms, should make to your shortlist. It is better to pay hefty sum to an experienced designer who understands his craft and your industry rather than one who charges peanuts and puts you doldrums.

 

  • Your business size
    The magnitude of your business has a direct impact on the total costs for your website design with
    different price range for startups, non-profits, SMEs, Mom & Pop shops and large multinational corporations.

 

This difference is due to the ability of each of these businesses to spare budgets as well as the purpose they need to serve through their website. Of course, the features and content requirement also vary, leading to very individualistic costing methods for different business segments.

 

Addressing the “Elephant in the Room” – Why you need to spend more for a Website?

 

A website for any business is the ideal platform to attract new customers, engage the existing ones and give a glimpse as to how the products/services offered are superior over other players. With such an important task to be accomplished, Websites better be made by experts to lend it professional touch and productive worth.

 

Here are few critical reasons that defend the case for better (and sometimes “over”) budget for effective website design:

 

  • Generates ‘meaningful’ ROI
    There is
    distinct difference in the earnings that you can expect from a novice looking site and the one that has many ways to capture leads and generate sales.A basic website might get you $2-$3 (or probably nothing, if it’s too basic) for every $1 invested, while a well designed and interactive site through its content and features like landing page may reap $9-$10 for every $1 invested. This makes it a strong premise to forgo short-term gains in form of cheap websites in lieu of long-term steady ROI.

 

  • Allows integrations and customizations
    One of the biggest advantages of shelling out extra money on your website is the ability to have integrations with 3rd party apps, social media, in-house/cloud software like CRM and tons of content and format customizations. This flexibility makes way for solid relationship building with target audience both old and new, with insightful and
    real time information captured through website features

 

  • Improves the credibility quotient of business
    Making right first impression is always important. As per a survey report from Kinesis, 75% of users judge your business’ credibility from your website’s design.
    A sophisticated looking yet easy to navigate interface, winning user experience and clear answers/solutions for queries/problems of qualified leads and prospects helps to set your website apart from the rest. All this for some well-spent monies that you will never regret parting with.

 

  • Gets you noticed
    A website with SEO optimized content and options to add relevant, industry specific content from time to time with social presence helps to climb up the ranks in Google and Bing Search engine ranking.

    This makes you easily accessible to the audience that matters. A good website also gets talked about among customer circles both online as well as off it. So make most of the opportunity to nail the website design.

 

The key to successful website design is to know and distinguish between things that are:

 

  • Critical viz. a. viz nice to have and,
  • Those that need to be implemented right away viz. a viz. those that can be built-in later.

 

Are you ready to earn lucrative returns from your business website? Allow Flynaut to helm this dynamic task with latest tools and insights in website design/redesign.

 

 

Website Redesign! How and when do I know if it’s due?

There are multiple telltale signs that make website redesign a pressing priority. Redesign without any delay to boost your website’s traffic and sales

 

We have seen several skin product commercials that discuss the perils of ageing, signs to spot it and miraculous means to rectify it. Digital medium is no different. Websites age too. The same website that addressed your needs perfectly at one point in time, may seem to fall short in justifying your business growth and perspective.

 

Heads Up: Website Redesign is continuous evolving process. So if you were looking for magical one-time touch up for your site, pause right there and reboot. Customer expectations change and your website needs to keep pace every time.

 

We trust numbers. Don’t we? So, consider these figures.

 

  • 46.1% of users/customers judge a company’s credibility and trustworthiness based on their website’s design (Source: Study by Stanford’s Persuasive Tech Lab)
  • Online retail sales are expected to reach $370 billion by 2017  (Source: www.techcrunch.com)
  • 25% of shoppers leave websites that are too difficult to navigate (Source: Huffington Post)

 

The overarching objective of any business is to foster strong engagement with the customer and generate sales. Website redesign helps to smoothen the rough creases that come in the way of this engagement by creating great first impressions and at the same time sustaining visitor interest/attention for longer duration.

 

Right Time to Redesign Your Website – Know and Act

 

If you feel that you are missing out on opportunities to convert visitors into loyal clients, there is something not right with your website. A half-baked website with bare minimum features or lackluster results scream of mediocrity and careless attitude of business owners.

 

Do you happen to ask any of the following questions with respect to your website? If the answer is a YES (hesitant or emphatic notwithstanding) to even one of these listed questions, It is surely the time to revamp your website. Are your ready for the litmus test? Count the number of times you say “YES” to the queries.

 

 

Why do visitors just come, view and leave my website without any action?

For action, the site needs to be interactive, interesting and appealing to the target customers. If there is nothing that can hold attention of your audience, they are sure to click away from your website, immediately after viewing only one page.

Redesigning will help to introduce new ways for your site to engage with visitors and decrease the bounce rate.

 

 

Why doesn’t my website feature on the Page 1 of Google Search Result?

As per Search Engine Journal, 75% of search engine users never scroll past the first page. This means your website should reflect your brand identity to the hilt. Your site should have the optimized content, internal links and responsive design that scores over your competition and lets more prospects find you.

 

Redesigning prevents the loss of customers by climbing up the search-ranking ladder with up-to-date and impactful content that is SEO savvy

 

 

Why my website is painfully slow?

Load time of websites is critical to keep visitors hooked on for greater duration and build more user traffic. Faster load times also mean fewer bounce rates and more conversions. As per Kissmetrics, 40% of the visitors leave website if the load time is more than 3 seconds

 

Redesigning helps you to make your websites faster to suit the attention span and patience levels of your customers

 

 

Does my website needs to be social?

It is a fact that in todays’ age, social media dictates lot of our day-to-day aspects including our buying decision. So if your website doesn’t leverage this power of social media integration, it is already miles behind. Blogs and social media linkage is the best online “word of mouth” vehicle to generate leads.

 

Redesigning helps to increase customer trust and interest by showcasing your social media followers and enabling “add this/share this” feature on your website

 

 

Why is it so difficult to upgrade and add content on my website?

A robust content management system can help your site to rise up on the web search. A design that integrates blogging and simple upgrades that allow you to add/edit/delete content without tech support dependency, can win your both – traffic and bottom line.

 

Redesigning helps to push out irrelevant and outdated content out of your website

 

 

Why doesn’t my site display properly on phone/tablet?

In 2015, Google admitted to give higher search engine ranking to mobile optimized sites. Isn’t this a good enough reason for your website to be optimized for smartphones?

 

 

Redesigning helps customers access on-demand information from your website that responsively accommodates to the screen resolution, size and processing ability of their devices  

 

Other most commonly identified signs that make website redesign utterly necessary include:

 

  • Business that has undergone changes in product/services, target customers, or overall vision/objective
  • Analytics showing low traffic,
  • Dated look and feel
  • Non-intuitive and confusing site navigation
  • Company Branding has undergone change
  • Business story needs to be told differently
  • Websites still using Flash
  • Too many words with less or nil visual engagement (including videos)
  • Website is 2-3 years old and not keeping up with tech changes

 

 

Identify the real trouble area and aim to address it through website redesign. Do it for the right reason to save on money and not because the marketing team/CEO wants to do it. Post redesign monitoring is equally important to tackle user traffic drops, sudden 404 spikes, lower rank on Google indexing, keyword rank losses and other issues.

 

Want to rely on Industry expert for smooth sailing during website redesign? Flynaut has worked on interesting website revamp assignments for global clientele with unmatched creativity and handholding.  Explore more at www.Flynaut.com

 

You can start discussion and questions using @flynaut

 

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Online & Offline Design Integration – Have You Aced The Marketing Combo?

Avoid confused customers, marketing pitfalls and business losses by getting your online and offline brand speak the same language

 

There are innumerable studies devoted to understand the impact of different marketing initiatives for generating leads, conversions, sales and ROI. But very few focus on exploring the trends and influences in bringing online and offline user experience on the same page.


Picture this: Majority of the Marketers doesn’t know how to give CEOs what they want – which is TRUE ROI.

A simple yet tricky way to fix this dilemma is having a unified and holistic marketing strategy that focuses both on Online and Offline UI.

 

For CEOs, founders and marketing experts it is imperative to pause and re-visit their branding collaterals and channels to make sure they are not disconnected fragments.

 

Wondering on how to ensure this balance? Start by taking a quick yet insightful YES/NO quiz. For every NO as an answer, read the subsequent description to know how it can be useful to increase traffic and footfalls.

 

Quiz Time – How integrated is your online and offline design strategy?

 

1)     Do you have a clear brand strategy in place?
(If NO – Frame one without any delay. The strategy communicates everything your business stands for. It covers your purpose of doing business, offerings, potential customers, and key differentiators. It lays a strong foundation for the design team to stay focused on the goal and come up with designs that complement brand identity)

 

2)     Do you have a well-documented style guide / brand guide?
(If NO – Consider having one to ensure seamless transition from online to offline designs and vice versa. This is not superficial info about color/font to be used but deep diving into the specifics with as many practical details as possible. This not only avoids dependency on single design team but also reduces the back and forth between the designers/agency and the company on how things have to look ultimately)

 

3)     Is your design strategy flexible enough to accommodate real time changes?
(If NO – Opt for social media channels and web design options that allow you to make changes on the go based on the long term offline ad campaign. Keep a handy repository of approved images, tone of voice, key terms, phrases that can be used uniformly across mediums)

 

4)     Is your offline design and presentation as interesting as your online presence?
(If NO – Look for ways to make both the channels equally exciting. If your brand is giving offers and coupons or promotes certain hashtags, QR Codes and contests, make sure the print ads also feature these props. Just because people use Internet doesn’t mean they are not receptive to offline sources like newspapers, flyers or press releases)

 

5)     Do your online and offline designs connect with the same target group?
(If NO – Identify loopholes and fix them. Be clear with whom you want to target with the campaign and maintain consistency in message and tone)


6)     Are same people designing your online and offline campaigns?

(If NO – Try and keep the same person/team to produce templates, logos and themes for various mediums. This is easily doable for small and medium enterprises. If it is a large company with scattered units, ensure proper handholding by making guides, videos and resources available)


7)     Do you check with brand experts before the design phase?

(If NO – Always make it a point to incorporate views of a brand expert who might not be a UI/UX expert but thorough with everything for which the brand exists. Inclusion of brand expert is especially important during rebranding exercises)

 

Having a visually consistent identity can make your brand stronger with offline marketing tools boosting the online effect. It also gives business an opportunity to maximize the returns on marketing budget by launching offline and online campaigns simultaneously, making it more effective in the long run.

11 Facebook Marketing Tips for Advertising on Social Media

Social media sites like Facebook, twitter, YouTube and Instagram present a goldmine of opportunities for improving your business. Facebook Marketing provides a rare and excellent platform for marketers to introduce their brands to the public and potential customers. There are several ways advertisers can use Facebook for an efficient advertising experience. These include traditional techniques and Facebook’s own advertising platform.

 

1. Use Audience Optimization Tool
The audience optimization tool helps publishers improve the relevancy of their posts to their intended audience. This tool is vital especially for companies operating in different localities with audiences who have different cultures. This tool can enable you to tailor your message to make sense to all of your audiences. It can make specific posts visible only to users within a specific are location, users of a specific language or age and gender. All your users of varied demographics see only messages relevant to them when they visit your page.

 

2. Keep the Journey to Your Products Simple
Provide a seamless experience to your users by being straight to the point. If for instance, you are luring users to shop a particular brand product of your company talk them directly to the sale page. Be specific and direct in your marketing. Many brands do not consider this aspect of social media advertising and they may drop the user at their homepage from Facebook so that they start looking for the action themselves. Simple and direct marketing is more effective.

 

3. Make Use of Life Events
Life events of people on Facebook can help you achieve a more refined reach with your advertisement. For instance, if you are a gift shop you will be looking at birthday dates or ‘engaged’ statuses when you market your birthday gifts, wedding rings, and dresses. All this information is on every user on Facebook and if you integrate this information into your marketing strategy.

 

4. Invite Your Email Contacts
You can use Facebook, Twitter or any other social media to cultivate a fruitful relationship with your email subscribers. By meeting them on Facebook, you get to know a great deal about them and you will likely be more abreast to them than via email. Put your email in your auto responder and invite your new subscribers to follow you on Facebook or like your page. Make it worth their time by providing information that they could not get elsewhere.

 

5. Avoid Drop Offs
To boost the effectiveness of a Facebook ad limit the drop offs as much as you can. Drop offs occur when users are directed from the ad itself to a campaign-specific page. Driving the users to a landing page is usually trick as many users are never willing to leave their platform to complete the action, as is usually the case. You can use Lead Ads. It allows a user to complete a lead capture form without leaving Facebook. However, ensure still that the content stays relevant to the brand and your advertisement or else the users will leave.

 

6. Combine Various Marketing Channels
You can use SEO combined with organic advertising, search advertising and social media advertising for increased responses. This way you not only raise awareness of your brand on Facebook but as your audiences will become interested. They will search for you on Google and soon afterwards, you appear top of the list. Consider why certain posts went viral and which strategies were in play to make it viral. Design your organic and paid efforts accordingly.

 

7. Monitor Results and Competition
Monitor your outcomes to ensure that you get the desired results of advertising. The results may not always be measurable but include brand maintenance and good reputation management. Take regular visits to your competitors’ pages and know what they are doing. You can even direct message their customers and see how they perceive your products versus your competitors. Whatever your competitor is doing just do it better? A wise man learns from the mistakes of others.

 

8. Provide Quality Content
Become an expert in your industry. Imagine all questions that a consumer would ask and provide the answers on your page. Content should always be growing, evolving and updated. Design your product messages according to individual and group needs and demographics. If you run a flower shop for example, on your Facebook page create categories under subheadings such as valentine’s flowers, funeral flowers, graduation et al so that customers can follow the links that concern them. Simply take HD photographs of your clothes and upload on Instagram with captivating tag lines if you run a clothing store. Upload a quality video of your products on YouTube and embed these links to your other accounts.

 

9. Remarket
Pass the message about your brands to your former customers again. The remarketing capability on the Facebook’s Ad platform allows you to reach users that previously interacted with your brand. This strategy helps you sustain loyalty and stay top of their minds. The power of remarketing enables you to create another touch point that sparkles a new conversation that will often spin to new users through their friends.

 

10. Use Influential People on Social Media
Look for social media influencers to help launch or market your brand. They have thousands and even millions of followers. A single post from them gets thousands of comments. You can use them as your brand ambassadors. Strike an understanding with them to mention your brand on their tweets or Facebook posts and post a link.

 

11. Encourage Feedback
Use your business’s Facebook or Twitter account to forge a personal relationship with your customers and get their feedback. Upload product information and manuals on your social media pages. Be prompt to respond to messages and highlight the issues customers raise about your products in chat rooms. Keep up with trends to see customers like in their products. Start small online polls and questionnaires on your social media site. For a new product, upload a quality image or video of it and tease your audience. Pick your audience’s brains on new brand ideas before releasing. This way you will know how to improve your products from their feedback.

55 Things to do before and after Website launch

A web design is a combination of a lot of things. That’s why many people tend to forget many details that can directly affect the quality of a website.

If you want to plan on the website launch ahead of time, there are several things you need to consider. Here we have created a checklist of the 55 essential things that need to be done before and after the launch:

Take a start from the content and SEO

  1. Log into Google Analytics and find out the high traffic pages within your website
  2. Log into Google website tools and extract the most liked content list
  3. Extract the list of the highest ranking pages using SEMursh.
  4. Create a spreadsheet of these 3 lists and make sure that the important stuff is still seen on your new site
  5. Create a list of the URLs for the top pages and keep track of them when you launch your website.
  6. If you were using WordPress blog previously, export the database and import everything onto the new website
  7. Make sure the title tags start with the key phrase and make the tag of 55 characters
  8. Meta description must include keyphrase and it must be around 120 characters with spaces
  9. Check the formatting of each header and subheader
  10. Make sure you add internal links between the pages and it should be all the way there in your website.
  11. The body text/content must always contain a relevant keyphrase
  12. Include a Call to Action to each page
  13. Include an ALT tag in each image. Don’t forget to add a description and use the relevant key phrase

Moving on to the design 

  1. The design should be consist in the layout, fonts, header style, format and not forget the content.
  2. The images added must be consistent in terms of size and quality
  3. If there are any stock photos on your site, make sure that you have purchased them
  4. Every new element added should be consistent in terms of font style, imagery, spacing, line height, leading and color.

Work on the analytics 

  1. Go to Admin>>User Management and access to the analytics for managing the users, editing, collaborating an analyzing
  2. Open the configuration record and add the code for google analytics
  3. Set up the filter for removing traffic from the IP. Search for your IP address in Google.
  4. For each conversion, you are supposed to set up a goal. Configure a funnel too
  5. Enable site search. There might be a different query parameter for each site due to the CMS used.
  6. Enable the ecommerce
  7. Open Admin in Google Analytics goes to property setting for linking google analytics to the Google webmaster tools
  8. If your website has SSL, you need to have ‘https’ selected for the vide and property areas in your account

It is time to go for browser testing 

  1. You have to be sure that each everything on the website is functioning in a proper way
  2. Use the CMS for testing a file upload and make sure it does not give any permission errors
  3. Now test HTML/CSS errors on all browsers using all devices
  4. The programmed features must also be tested
  5. Use tools like Pingdom Tools and Google Page Speed for testing the performance grades

The final checklist for the Pre-launch

Make sure you don’t make any mistake over this checklist

  1. Make sure all the third party items such as social media, newsletter signup and the Flickr gallery are connected
  2. What are the things that are still not completed? Make a schedule and get them done on priority basis
  3. Use Webzip for downloading the current site
  4. Check the list of domains you see there and make sure you have access to the domain registrar.
  5. Get help from an IT consultant to help you with the launch
  6. Use WHOIS for finding your registrar information
  7. Open Terminal and go to www.domain.com to find the DNS info

The actual LAUNCH!!

If everything is clear, then you are ready for a successful launch….But here is another checklist you need to go through:

  1. If you have an SSL certificate, move to a new server
  2. It is time to change the local DNS to fully live test. The CMS, the webserver and the third party plugs must be configured for the domain. Go for a test again just to be sure.
  3. All set? Then LAUNCH…

The checklist for Post-Launch

Once the website is launched and live, you are required to do some more work… have a look at it:

  1. Make sure that Google Analytics are collecting data for you
  2. Configure to the webmaster tools
  3. Submit for the new sitemap.xml. By going into the webmaster tools account
  4. Select crawl>>Fetch as Google>> enter your domain and then click>> Fetch and Render
  5. Select Search appearance>>Sitelinks>>demote the URL which you don’t want to see in the results
  6. The pages of the site must not set to notfollow and noindex
  7. The robots.txt file must also not be set to notfollow and noindex
  8. The login areas must also not be set to notfollow and noindex

Get ready for the marketing

  1. Make an announcement about the launch of your website in your newsletter
  2. Write something about the redesign… Mention what you had to face and tell about the contributions of your team
  3. Make a social media announcement too
  4. Upload new images on your social networks, indicating about the launch of your website
  5. Use your email signature to promote the launch of the website
  6. Update your phone outgoing message about the launch of the website
  7. Don’t use the Press Release to say about the launch of the website… you can keep the Press Release for something newsworthy.

That’s pretty much everything you need to keep making sure your website is successfully launched and set

What You Need To Know Before A Website Redesign

Website Redesigning or moving it to a new platform is going to be something which every business owner will have to go through, it can either be today or tomorrow. Each year, new trends are and web capabilities are introduced and there are significant chances that your competitor might have gone for the upgrade already. If you don’t go for these upgrades, you will experience a decrease in the traffic.

So, before you really begin with the website redesign, there are a lot of things that you have to be aware of… listed below are some of them:


Starting with a baseline – Website Redesign

How can you measure the impact of changes to your website if there is nothing you can measure it against? If you think measuring the change in traffic is a good idea, then know this that it’s not enough. The traffic report is never a comprehensive picture of learning how your website is performing.


There is a lot more that you have to document and incorporate in your baseline and that includes

 

  • Keyword ranking
  • Calculating the average value of each goal
  • Completing contact forms
  • E-commerce revenue tracking
  • Number of Downloads for the product trails and even whitepapers

The metrics that you use may vary according to your business, but you have to keep this thing in mind that getting traffic does not always mean customers. They can be just visitors so you can’t really measure anything on the basis of mere traffic.


Deciding what to redesign?

It is going to be a tough decision to think over redesigning. You will have to add and eliminate some pages, change the content, and do other manipulations. But before you do that, you need to be sure what you want to remove and add.


Here are examples of redesigning
  • There might be such pages on the site that have low inbound links. They would need to redesign the more. Before removing or adding any link, check its quality.
  • What if there is content on one page but it does not have a high-quality inbound link, just move the content to a new page. It would be a great idea to first look how that page/content is performing.
  • Mark the pages that you need to design and see what content you want to eliminate and what not. This will make it easier for you to understand what SEO changes you are supposed to make.
 

Work on the Search Engine Optimization

Once you know what pages need redesigning, it is time that you start working on the Search Engine Optimization. If you have your search engine optimization set, you will always have happy customers.


Here are some factors that you must consider:

 

  • Get a responsive web design or a mobile friendly website
  • Work on the loading speed of your website
  • Check if the on-page content meets the SEO requirements
  • Add keywords in the title tags and Meta descriptions


Make everything relevant to the users because if it does not impress your customers, it is not worth it.


Go for the launch!


The next thing you need to do is hire a developer and a designer to get started with the work. It is time to say goodbye to the old site and launch the new site and deliver some value to your customers.