The Definitive Guide to Mapping out Your Ideal Buyer’s Journey

Before going into the details of finding a ‘Definitive Guide to mapping out your ideal Buyer’s Journey’, let us first understand what is this map that we’re referring to.

A Customer’s buying journey map is basically a story that tells us everything right from the initial contact, to engaging with the seller, to forging a long lasting relationship. It could either focus on a particular part of the buying journey or give an entire overview of the journey. Keeping all technicalities aside, it would be safe to say that the goal of all customer journey maps is the same – To teach the buyers more about their customers.

When we talk about a guide to mapping their journey or discuss the ‘How to’ part of the process, let’s first identify what we’re trying to do here. This buyer’s journey that we speak of is the “guidebook” of your website that leads customers through their journey right up until the point of purchase. The journey map or guidebook needs to be such that your website should guide customers on what content to consume first, where to go, what to see and ultimately, what to buy. Simply put, the website must be “user friendly.”

While mapping out your customers journey, it’s best to break it down into 3 key phases –

  1. Awareness stage: This is the most nascent stage in the journey, where the customer just about identifies that he has a need and that must be satisfied. At this point, the customer doesn’t care about your offerings or your product. He simply has a problem that he needs a solution to and this is the stage at which the website should look to address the pain points of the customer. For this stage, e-books, informative blogs and articles work best.

  2. Consideration stage: This is the point at which the customer now ‘considers’ your product. The customer has done his or her research on the pain points and decided that your company might just have the answer to their problem (It is said that an average customer consumes around 11 pieces of content about a product before purchasing it.) This is the stage where you make your move and impact the minds of your customers. At this point showing them tutorials, customer reviews, testimonials and product videos would work best and help them settle on your product as the solution to their problems.

  3. Decision Stage: This is the last and final stage of the process, where the customer arrives at the conclusion of purchasing your product after considering the various factors in play – customer service, price, delivery time etc. This is where you should be talking about your company the most. Free trials and demos, calls, face-to-face interactions work wonders here in sealing the deal. The meeting or the call is the key and can make or break the deal. For this, an ideal model to follow would be the B.A.N.T. model for your call.

 

B – Budget of the consumer

A – Authority. Who is really the one in charge and ultimately going to buy the product

N – Need for the product. What kind is it, how urgent is it?

T – Timeline. When do they need it and by when can you deliver?

Now the last step that you need to do is determine the Cost of Inaction. What this means is that you need to figure out what’s worse for the customer – Buying that particular product at slightly unfavourable terms…or not buying the product at all. If the cost of inaction is greater than the cost of buying, then it’s an ideal situation for the seller who can then negotiate with the buyer and ultimately seal a deal.

If you follow this simple framework, and keep a level headed approach to mapping your buyers journey then you realise that it positively affects the sales volume of your product and impacts it positively. Remember to break down the journey and analyse each part!

See, things really aren’t that difficult once you know how to navigate your way through the problems. Handing over a job to experts of course helps you take your dream to the next level. Don’t think that an idea you have is too far-fetched. If you want to get that website rolling, you absolutely must! We’re here to help you out in every step to make sure WE build YOUR dream together.

 

 
 

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What do the most popular apps in the world have in common?

When we talk about Mobile applications (Apps as they are popularly knows as), there are a thousand ideas that come up every day, and an equal number of these are shot down even faster than they emerge. So what is it that differentiates these successful apps from the ones that don’t make it? What is it that sets them apart and makes them an instant hit among the audiences WORLDWIDE? To get into the skin of the matter, let’s first take a look at Business Insider’s list of top performing and most used apps in 2017 to see what are these successful apps that we’re referring to –

  1. Facebook
  2. Youtube
  3. Facebook Messenger
  4. Google Search
  5. Google Maps
  6. Instagram
  7. Snapchat

We’re sure you have at least 3-4 of these apps installed on your phone, and with good reason too. Facebook for example, is a no brainer. It created a demand, where there was none. Before Facebook, social networking wasn’t really a hobby or a past-time and was more about getting a message across on a need basis. Now, the scenario has changed all together. Facebook did a great job by creating a need where there was none and then solving that problem for the people by providing them with the perfect solution – The Facebook App.

So what is it that makes these apps different from the ones that don’t work? The answer is a few successful traits that these apps have in common –

  1. It should solve a problem – The app should solve a particular problem, and add some value to the user’s life. It should lead to such a scenario, that the user cannot imagine their life without that app. Can you imagine life without scrolling through your Facebook newsfeed? Hard to imagine isn’t it? Well that’s what makes the app such a rage and made its founder a billionaire in such a short time.
    Before creating your app, ask yourself whether it’s solving the masses’ problem and actually addressing a pain point that has been troubling the consumers. The case was similar with Whatsapp’s rise and it taking a lead in the instant messaging race over the previous giant, BBM, that had huge appeal but limited usability.

  2. Easy to use interface – The app should be easy to navigate and have a user friendly interface so that the consumer does not face any hassles while accessing the app. The most successful and popular apps are those with the smoothest and simplest navigation. You should not try to be too fancy or too complicated with a layer of steps, because that ends up confusing the consumer and ultimately affecting his user experience negatively. Invest in building a fantastic UX so that even a 5 year old kid can pick up the smart phone and access it with ease. Not only does this increase your customer base and loyalists, but also expands your opportunities and gives you an edge over competition.

  3. Don’t go Cross Platform – There’s no shortcut to creating a good app. Developers should try to stay away from indulging in going cross platform and stick to the platform that it was initially built for. That way, they can juice out the complete potential of that particular platform.

  4. Frequent Updates – There’s one thing an app can’t afford in today’s times and that is to go obsolete. The most successful apps all have one thing in common, they are constantly bettering themselves and coming out with new updates to better their user experience and relevance so that they don’t get out of date.

  5. They’re FREE – Surprisingly all the successful and frequently downloaded apps such as Facebook and Whatsapp are all free. They develop sustainable business models so that they don’t need to charge their users for downloads per se but end up making their profits anyway.

  6. Incredible support System – You can’t have a famous or well-known app without a strong support system and incredible response rate to keep the customers happy and resolve any grievances that may arise or any technical issues that they may face. Facebook is again a great example of the same, right from reporting dual accounts to getting profiles verified, the team is always on their toes to make sure that things remain under control and the user remains satisfied.

 

Have a great app idea that meets these criteria and want to get started with it? Connect with a specialist at Flynaut right away!

 
 

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Ready, Set, Brainstorm!

A content creators dream is a brief that comes with minimal guidelines as it provides freedom to explore themes and topics. The situation that requires brainstorming can be anything- either the client has some ideas but is not sure how to take it forward, is looking for a fresh perspective or sometimes even wants something completely different from what has been done before. 

However, every coin has two sides and the biggest drawback of this is the amount of variations that will pour in when the ideating begins. 

Check out the tips below on running an amazingly productive brainstorming session! 

1. Include a diverse team

Looking at people who have different skill sets and job roles in your organisation will give variety and freshness to the ideas that come out of the session. Even people who have no idea about the kind of ideating required should be included in this session.

Brief your team, and ensure that they know that no prior experience or expertise is required, but active participation is the most important. Hand out notes or create a pointer system that briefly tells everyone about the client and points that must be included or direction they need. Make sure the outcome of the session is clear to all before you begin.

2. Time it! 

The session begins where you give people sheets of paper, and set the timer to eight minutes. Within this time they have to think of 8 different ideas. The idea can be simple, crazy and need not necessarily make sense. There should also be no discussion at this point of time. 

3. Circle of sharing

Once the time is up, begin to share the ideas. This is not a formal meeting, but more of an informal sharing space. As people start sharing, bucket similar ideas together and ask people to add their opinions on shaping these ideas to be bigger, better and more efficient. It is important to set the norm that no idea is a bad idea, so that people feel comfortable sharing. As a facilitator, it is important to appreciate ideas and boost the morale of the participants. As buckets and themes are formed, stack them together on the wall, to give a more visual representation of the ideas. 

4. Build on ideas

Now that you have a variety of ideas in front of you, ask people to pick one themes or ideas they liked the most, and take about five or ten minutes to think deeper about how these ideas can be magnified. This can be expressed with the team, so that the direction forward is also established. 

5. Don’t forget the gratitude! 

Whether the idea gets accepted or not, people in your team or organisation have given time and creative effort to your session. Not only is it important to communicate to them that you appreciate the effort, but also talk about how these ideas will be used. In case it does get accepted by the client, make sure you share the news with your brainstorming team! This will give them the confidence in their ideas and also let them know that you value their opinions. 

6. Test and re-try

Each and every idea can either take off or be buried despite the quality of the idea itself. It is more dependent on the need of the client and the selling factor. Collate these ideas in a systematic form and present it to the client. Then, depending on the feedback you can either take it forward, or work on the ideas. Sometimes, even trying the whole session again can be fruitful. It helps to have a different set of people, so that the ideas will be different. If you are going ahead with the same set of people, you can change the prompt or give a different question to start the exercise so that the results will be different. 

Most importantly, remember the circle of learning and getting better never ends. No matter what direction your session goes, you and your team will benefit by learning something or the other. All that is required, is the right mindset to identify these learnings and use them in an efficient manner. 

 

 

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I’ve Got An App Idea – Do I Need to Protect It?

Ever had a unique idea or an app idea that you think could potentially ‘change the world’? If you did, it’s time you did something to keep it safe so that your intellectual property remained yours. In today’s competitive times, life is nothing short of a rat race – a race in which you need to keep up or you’ll be left behind, a race in which a unique idea holds far more value than you would have initially imagined and something that can turn a friend against you, or even a colleague.

If you have an App idea, the first thing you should do is keep it to yourself and not go around town spreading the idea among your friends and family, lowering the risk of someone else stealing it. Did you know that Uber, Facebook, Microsoft, Iphone, are all billion dollar ideas that were stolen? Yes, they aren’t original! Shocking isn’t it? Something that we use so often, that we’re dependent on and apps that are so popular don’t belong to the people that actually went through the trouble of coming up with the idea? Well that’s the 21st century for you.

But do you know that this isn’t just a phenomenon of this century or this age? Of course it’s become more predominant in today’s times because of the competitive nature and huge demand in the modern day market, but this stealing of intellectual property has been prevalent since ages. Did you know that the Radio was actually Nikola Tesla’s idea, but was stolen and patented by an Italian inventor named Marconi? The world famous board game Monopoly was invented by Lizzie Maggie in 1903, but patented and later marketed by Clarence B. Darrow who saw its true business potential.

The first step is to –

  1. Copyright your app – The sad part about this is that you cannot copyright an idea, but only a complete app with a UI. The good part about this is that it is relatively much cheaper than other forms of safeguarding and provides you with a basic safety net against theft.
  2. A Non-Disclosure Agreement – This is a must. Now obviously you cannot create the app from thin air and will need to discuss it with potential co-workers such as designers and developers. You should sign an N.D.A. with them so that you can safely discuss the idea with them without the fear of it spreading outside of the closed doors. Get the best attorney for the same, with no possible loop holes in the agreement.
  3. Apply for a Patent – Probably the most important step, it makes sure that your idea is recognized as your own. Once you get a patent for your app, you not only protect it from theft of functionalities of the app, but also of people creating a similar app that serves the same purpose. The only drawback is that it doesn’t come cheap, and can sometimes cost as much as the initial investment itself. So only apply for one if you REALLY BELIEVE in your app and its usability.
  4. Work with the right kind of people – This goes without saying but we’re listing it because it’s an extremely important step in the process. Do a proper background check on who you’re doing business with, their previous clients, their reputation, their thought process and how ethical they are. At the end of the day, it’s you who decides how much information you want to reveal to them.
  5. Document Everything – This is another extremely important step – You need to document everything, right from idea to working to shortlisting of employees, to developments with dates, so that you have hard proof of what you’ve been working on and where the idea was initially incepted! Keep a log of every discussion you have with everyone regarding the app with times and topics to make life easier for you and help you sleep soundly at night.

 

The bottom-line is that don’t break a sweat over the fear of theft. Do what you can in your power to prevent that, but even if similar apps do come out you’ll always have the upper hand. Another thing you can do is to release a basic version of the app initially and slowly over a period of time release updates and modifications for the same. Good luck, and happy creating!

 

 
 

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Bring Your Wallet and a Good Attitude – Pricing Out Mobile App

One very key aspect of developing a mobile app is also one of the 4 fundamental P’s of Marketing – Pricing! Once you’ve developed an app, how do you price it so that it becomes a rage among your target audience? What kind of pricing should you take – skimming, penetration, cost plus or mark-up? Confused? Well, it is a tough choice and the marketing jargons don’t make life any easier. Fret not, we’re here to simplify the concept of Mobile App pricing for you, so that YOU can then make the right choice for your app.

This method is called going “Freemium” This really is as simple as it sounds – giving the user a taste of the app by providing them with a free lite version with the option to upgrade to a premium version with enhanced functionalities.

Let’s start with the basics. The first dilemma is to figure out how much to charge for an app AFTER considering the cost of developing the app and promoting it and then comparing that cost to how much the average consumer is willing to pay for the app.

The average selling price of apps in today’s market is on a big-time decline, mainly because of the increased competition which gives the consumer more options that are cheaper or even free in some cases. Nowadays you can either make your customer download the app for free and then give them the option of a premium upgrade, rather than charging them to download. Fair enough.

This method is called going “Freemium” This really is as simple as it sounds – giving the user a taste of the app by providing them with a free lite version with the option to upgrade to a premium version with enhanced functionalities. This strategy works on the idea that the user will love the application so much that they don’t mind paying money to continue using it. This works well for gaming apps that start at a basic level and only allow the users to take it to the next level after they upgrade to the premium version. It also works well for music streaming apps such as Spotify that allow offline downloads, ad-free streaming etc. among the added benefits of upgrading to the premium versions.

IAPs – In App Purchases are another very popular way of pricing apps that go well with Freemium. This model has been pretty successful especially in the last 2-3 years when the demand for music, video and dating apps has hit the roof. What you basically offer the consumer here is a virtual currency in the game or extra added features that he can pay for and use in his free app. For example, if you have a gaming app that’s free, you can offer extra guns or unlock special locations at a particular price.

Studies have shown that paid apps with the IAP option had a considerable increase in revenue over the last two years.

This also works very well for dating apps, with Tinder being the perfect example with functionalities like ‘Tinder Plus’ and ‘Super Likes’ that give people a higher chance of matching with someone through these paid services.

In app advertising is a concept that isn’t alien to any app developer, and it’s definitely an effective way of making revenue, but you need to make sure that it’s the correct model for your business. The good thing about advertising is that from one user, you’ll only get paid once for an app download but you can continue making revenue off In-app advertising – depending on how you use it.

There’s a whole range of opportunities right from small to big banners, pop ups and many others but you need to balance out your ad portfolio so that the user experience isn’t negatively affected and the app doesn’t suffer, but you continue to make money!

The last route that you could take is very basic but has definitely worked for its share of app developers. This is the basic paid app where you charge your customer a fee straight up at the time of download, and offer them a few services in return.

Netflix is a great example of this, although the app is free, the services are paid for online. Another combination that the app developer can do is either release a paid version with no in-app purchases, or a paid version that isn’t too expensive but also has the option of In-app purchases to enhance the user experience.

Still unsure of how to price your app? We’ll guide you along! For all expert help in mobile app development and promotion, please feel free to reach out to us.

To conclude, your app should be priced keeping in mind your goals, your cost of development and promotions and the amount you think your consumer will be willing to pay to utilize the service you have to offer. If it’s a perfect fit with the right balance, you’ll do really well.

 

Connect with a specialist at Flynaut right away!

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App Development Trends for 2019

We’ve come a long way since apps were first introduced. In fact technology in itself has changed so much since then! If we take a look at just the evolution of mobile phones and their usage in the last decade, do you see how your dependency has increased to a point where some of us even have our entire careers on them?

Can you remember the last time you woke up without checking your phone first thing in the morning? Or the last time you saw a delicious looking plate of food and actually took a bite before Instagramming it? Yes, that’s how dependent we’ve grown to become on our smartphones.

 Guess what? This is only the beginning.

With further research and developments, and new technologies like AI coming into the scene, mobile apps are soon going to take over the digital space. Let’s take a look at the upcoming trends in App developments in 2019.

1.Developing Cloud Based Apps

Desires are many, features are even more, but storage is limited. To tackle this, present day mobile app development has taken to cloud management. Google Drive is a prime example, and so is Dropbox. Mobile apps are now looking at cloud storage instead of phone storage, so that users can download them without worrying about storage issues on their phone. Another benefit of using the cloud is that you get privacy.  As a guarded cloud, personal information of corporate workers is secured from threats.

2.Blockchain Based Mobile Apps.

Blockchain was initially caught under the radar with crypto trading happening on the down low, but now the BFSI is trying to regulate this stunning innovation with a layer of security to stop the illegal players and regulate transactions. From control and processes and security, this tech is planned for managing the banking industry.

As indicated by a research-based site, the worldwide Blockchain distributed ledger is supposed to develop approximately $5,430 million by 2023 (which isn’t really too far away!)

3.Instant apps

Instant applications are as recent as 2016.

These apps enable users to use an application right through the Google Play store which means there is no need for downloading and installing the full application. This development enables the user to check the application a lot quicker without using any space on the smartphone’s memory! So just browse, use, and you’re done! Although a nearly new idea, we can expect big things to come in this segment, owing to the simplicity of use and hassle-free nature of this trend.

4.Wearables!

Smart watches, wristbands, smart glasses, footwear that tracks your activity, and even clothing! With the fitness revolution in full swing, the demand for wearables has increased greatly in the last 5-7 years. Right from Nike Running to newer and smaller players, devices have been designed to be synchronized with applications operating on mobiles.

For health and fitness applications, it’s obvious to include all of your information within the simple reach which is a smartphone.

This buzzing trend incorporates both the number of devices used to keep up a healthy life, i.e., smartwatches and fitness trackers, and those intended to screen vitals for chronic patients – cholesterol, blood sugar, and pulse meters.

Our projection is that the demand for mobile application development for wearables will go upward in 2019.

5.Artificial Intelligence

This is actually a consolidated trend of both artificial Intelligence and machine learning.

If it were possible, AI would be the 8th wonder of the world and you know that’s true. To get machines to emulate a human being on any given level is a monumental feat. As indicated by the International Data Corporation, it is assessed that the market for AI is going to be at $40 billion till 2020. Up until now, the manufacturing and medical sectors have taken incredible steps to advance proficiency through AI. This is because of the high precision and capacity to grab real-time events.

A little more human insight is required, but the scope for growth is immense.

6.Advanced Augmented & Virtual Reality

Mobile apps efficiently use the advanced features like insanely clear cameras that blur the lines between the real world and the virtual realms, almost like a portal for crossing over.

Virtual reality and augmented reality have ventured out of the domain of games and are getting to education platforms, design showrooms, eCommerce devices, and meeting spaces too.

How many of you remember the Pokemon Go Revolution? Teens walking all around town pointing their cameras on the road, ‘catching’ Pokémon out in the open? That’s only a glimpse of what this technology is capable of.

With virtual reality, you could shop in a virtual shopping center or people can test-drive a new vehicle, and even a global team can hold a meeting in a virtual space (like the Star Wars conferences!) With augmented reality, a doctor can project the patient’s x-ray directly over their body while doing an operation, so it’s always before their eyes! Both of them use hardware features vigorously, enabling developers to build incredible user experiences.

7.Mobile payment integration

Do you agree that cards are getting to be pointless since the period of mobile payments has come into existence? Our mobiles are steadily transforming into our wallets as well. A lot of us get out without carrying our wallets because we know we can make payments using applications like Paytm and Google Tez. Demonitization in India too had a big role to play in empowering the e-wallets and mobile payment gateways.

Mobile banking administrations are changing the financial business environment. Furthermore, online shopping is getting prominent. An ever-increasing number of buyers are shopping by utilizing their mobiles. It is a quicker, simpler and progressively secure method for spending the cash.

We can safely anticipate welcoming an increasing number of amazing mobile services for payment purposes this year.

With so many developments in the mobile app space, we too are encouraging businesses to develop their own app! Are you a business looking for a business plan and app development strategy? Get in touch with us at 833-FLYNAUT and let’s start building your dream together!

We’ll be back soon with more informative and interesting articles from the world of technology, stay tuned!

Connect with a specialist at Flynaut right away!

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Instagram for Business: Top 5 Ways to champion this digital platform

 


Instagram has swept off the world of online marketing with impressive results in terms of building customers and relationships. Have you caught the wave yet?

 

          Instagram has come a long way from just being a mobile photo-sharing app to getting established as a critical marketing machine. With over 400 million active users currently on this social networking service, businesses can choose to ignore the potential of this platform at their own peril. Be it any kind of business, it has shown its worth consistently and thereby not just restricted to restaurants, travel companies or retailers.

 

Do you know the value of being on this platform?

 

            As per a study by the Forrester group, Instagram’s popularity is such that it has surpassed Facebook and Twitter in engaging with target users/followers. It is most useful gateway to next generation customers who are not just buying product/service but are also looking at the whole experience of dealing with your brand.

 

“Instagram is the single most important destination to build visual identity of your brand”

 

          Don’t mistake it for a tool suited to the youth-centric fun brands. It’s ability to win over routine and tedious brands like G.E and Ford is equally strong. The spectrum of Instagram covers all diverse sections in terms of age, gender, and ethnicity.

 

        Instagram users are essentially latent customers and shoppers. The medium rules out hard selling and does subtle yet powerful marketing of your offerings.

 

Marketing Matters: Top 5 Ways to digitize your business on Instagram

 

       The concept of digital identity has gained momentum and online social interactions with customers have become irreplaceable. Instagram lets you do all of this if used smartly and correctly.

 

While getting the basics right isn’t difficult, a special emphasis on mastering the following best practices will take your marketing game to all new level.

 

1)  Explore Trending Hashtags for your Business

 

 

Instagram is all about the reach. If you are not getting noticed, it is probably because you are missing the #Hashtags. Tagging top and relevant people, places, concepts, names etc. can be a great promotion tool to expand your audience span.

 

If your brand uses specific Hashtags on Facebook, Twitter or Google+, include them on instagram too. Run contests with #Hashtags that encourage storytelling and involves larger community. This turns a casual follower into devoted customer. It makes your business easily accessible.

 

Caution: Include no more than 5 Hashtags to prevent coming off as “Salesy”

 

2)  Ensure Consistency of your Presence

 

 

By this it means “Consistency of Purpose”. Your brand strategy should be always kept into perspective before posting anything on your business page. There are different reasons to be on Instagram – Popularize business, create awareness or sell products/services. Identify your goal and streamline your posts accordingly to deliver consistent message.

 

Also, your brand personality on Instagram should be consistent with your business profile on other social networks. It makes you quick to identify and gain spin off followers from other sites like Facebook and Twitter.

 

Quick Tip: Announce your debut or presence on Instagram with fun posts/promotions/contests on other social platforms as well as by adding Instagram social button on your website

 

3)  Focus on Quality and Creativity of Photos/Videos

 

 

Visual content is in demand more than ever before. However, this is not applicable to any random lackluster pictures. Your posts should have a personalized yet professional touch to standout from the crowd. Whether the pictures are of products, brand personality or customers, they should tell a story that is cohesive and appealing to your target audience.

 

Consider these while posting photos/videos on Instagram:

 

  • Use third party photo apps to edit your photos and share only high quality images. Also, size your photos for professional quality
  • Promote your products with creative, lifestyle photos that reflect your brand’s culture. At some moments, keep the pictures authentic, immediate and no-filter
  • Once in a while share positive quotes and inspirational photos related to your brand
  • Videos can generate a huge share of inbound links than written posts. Make most of this by applying unique filters, showcasing employees at work, celebrations, important achievements and brand moments

 

Quick Tip: Use videos to mark your profile debut or for introducing new events, products and services

 

4) Stick to a Balanced Posting Plan

 

 

A picture is worth a thousand words. Your business account need not be overbearing with posts uploaded every hour. Quantity has not much standing on Instagram and in fact too many of them can affect your credibility to be taken seriously.

 

Avoid saturating or annoying your followers by working out a balanced and flexible posting plan that allows you to post when you really have something interesting to share. It should spike the recall value of your brand.

 

Quick Tip: The “feed-speed” of Instagram being at relaxed pace; one post per day seems to be perfectly okay to grab attention. Identify the time of the day when your posts get maximum action in the form of likes/ comments/ followers

 

5) Network and Engage on Instagram

 

 

One way to grow your business the Instagram way is by engaging others on the network. This is achieved by:

  • Following others, liking and commenting on their photos (especially the influencers in your industry, clients and engaging users)
  • Following your followers back
  • Follow your already established followers from other social media platforms
  • Reward followers with special privileges, exclusive announcements, promo codes and discounts
  • Find brands and hashtags relevant to your business and follow them
  • Encourage your followers to be your brand ambassadors by sharing photos and reviews

 

Caution: Don’t overlook the obvious. Never leave conversations with followers one-sided. Thank followers for tags, be proactive in responding to comments and alert in managing notifications.

 

 Instagram in their own words is a passionate community that helps people visualize business in different and inspiring light. Your business can take the center stage and benefit from it too basis how quickly you adapt and ace this exciting online community.

 

Ready to roll the ball of online marketing? Flynaut has been successfully helping clients to manage their digital presence with progressive strategies and tools. Know more from our experts by writing to us @flynaut

 

Anatomy of a good E Commerce Website

Shopping today isn’t like it was a decade ago, where it would be an obsession majorly among women, and more of an outdoor activity. People would dress up and head out for some shopping at the stores and malls. The onset of the internet and the rise of E-commerce changed that forever.

 

                 Today, people enjoy the luxury of sitting wherever they want to and ordering what they please, right from kitchenware, to accessories, clothes, shoes, the works! But what is it that makes one Ecommerce website successful while the others don’t really do the trick? Before we answer that, let’s take a look at a few top Ecommerce websites in the world today –

 

 

1st place: Amazon

 

2nd place: Alibaba

 

3rd place: Walmart

 

4th place: Otto

 

5th place: JD

 

6th place: Priceline

 

7th place: eBay

 

8th place: Rakuten

 

9th place: Zalando

 

10th place: GroupOn

 

 

       Not surprisingly, probably the biggest name in e-commerce retail today – Amazon- leads the race in the e-commerce field and rightly so, owing to a variety of factors ranging from the user friendly interface, the variety of products available, the customer response rate and the existing customer loyalists. But let’s take a more in depth look at what makes these top sites click and what a successful e-commerce site comprises of.

 

            1.The site should focus on making a sale – Your e-commerce site could be the best looking website in the world, or have the coolest design but it won’t account for anything if there isn’t a BUY button next to the products and the buying process isn’t as simple as possible. It’s a very simple detail, but it can make a world of difference to your site’s performance and your sales.

 

          2.Entice the consumer – A large number of audiences surfing online retail websites don’t really know what they want. They’re just there to hang around or because they have nothing better to do. This is the market you want to be targeting, this is where the largest scope lies. To do this, the best way is to display your products using clear grids or categories where the products can be distinctly viewed and make an impact on the browsing consumer. Special deals and new arrivals are also good ways of grabbing their attention.

 

         3. Earn the trust of your website visitors – Today’s consumers are extremely smart and don’t spend their money mindlessly. They do their fair share of research in terms of finding the best price, product specifications, delivery etc. As an e-commerce website, the best way to earn their trust is by giving the links to all these questions that they may come across, on your home page itself – Shipping details, FAQ’s, Reviews of previous customers, Links to deals and discounts, payment methods etc. All of this is going to make the life of your support staff much easier, and reduce the number of pre-sales queries.

 

         4. Deals, Freebies and Free shipping – In today’s highly competitive Ecommerce Market, one cannot survive without having top discounts, offers, deals and freebies to entice the consumer to pick them and keep coming back to their website. Websites and businessmen should focus on economies of scale so that they can enjoy the benefits of large quantities and offer top deals to their consumers without going in a loss.

 

         5. Subtlety – The design should not overpower the product. That should be the key principle for any Ecommerce website. The people aren’t going to the page to buy your website, but to pick and add particular products to their cart. If they can’t see these products properly, then the question of buying them doesn’t arise at all. Keep it subtle, keep it simple.

 

       6. Product Placement – Product placement plays an absolutely key role in the success or failure of an Ecommerce website. The most popular products have to be showcased up front for the viewer to see and browse through, and then the rest can follow. Ultimately they’re your show stoppers, and if the viewer gives them a miss then it’s a lost opportunity for a sale that could’ve made your site that much more profit. Another important element of product placement is promoting similar products. The algorithm should be such that similar products pop up while the viewer is scrolling, based on his previous searches to make him look and try and get his attention, and ultimately a sale.

 

These few basic characteristics are roughly what separate a good site from a bad site, or even a good site from a great side – Depending on how well they’re implemented. Want to get an e-commerce website made for your brand? Connect with a specialist at Flynaut right away!

 

Website Redesign! How and when do I know if it’s due?

There are multiple telltale signs that make website redesign a pressing priority. Redesign without any delay to boost your website’s traffic and sales

 

We have seen several skin product commercials that discuss the perils of ageing, signs to spot it and miraculous means to rectify it. Digital medium is no different. Websites age too. The same website that addressed your needs perfectly at one point in time, may seem to fall short in justifying your business growth and perspective.

 

Heads Up: Website Redesign is continuous evolving process. So if you were looking for magical one-time touch up for your site, pause right there and reboot. Customer expectations change and your website needs to keep pace every time.

 

We trust numbers. Don’t we? So, consider these figures.

 

  • 46.1% of users/customers judge a company’s credibility and trustworthiness based on their website’s design (Source: Study by Stanford’s Persuasive Tech Lab)
  • Online retail sales are expected to reach $370 billion by 2017  (Source: www.techcrunch.com)
  • 25% of shoppers leave websites that are too difficult to navigate (Source: Huffington Post)

 

The overarching objective of any business is to foster strong engagement with the customer and generate sales. Website redesign helps to smoothen the rough creases that come in the way of this engagement by creating great first impressions and at the same time sustaining visitor interest/attention for longer duration.

 

Right Time to Redesign Your Website – Know and Act

 

If you feel that you are missing out on opportunities to convert visitors into loyal clients, there is something not right with your website. A half-baked website with bare minimum features or lackluster results scream of mediocrity and careless attitude of business owners.

 

Do you happen to ask any of the following questions with respect to your website? If the answer is a YES (hesitant or emphatic notwithstanding) to even one of these listed questions, It is surely the time to revamp your website. Are your ready for the litmus test? Count the number of times you say “YES” to the queries.

 

 

Why do visitors just come, view and leave my website without any action?

For action, the site needs to be interactive, interesting and appealing to the target customers. If there is nothing that can hold attention of your audience, they are sure to click away from your website, immediately after viewing only one page.

Redesigning will help to introduce new ways for your site to engage with visitors and decrease the bounce rate.

 

 

Why doesn’t my website feature on the Page 1 of Google Search Result?

As per Search Engine Journal, 75% of search engine users never scroll past the first page. This means your website should reflect your brand identity to the hilt. Your site should have the optimized content, internal links and responsive design that scores over your competition and lets more prospects find you.

 

Redesigning prevents the loss of customers by climbing up the search-ranking ladder with up-to-date and impactful content that is SEO savvy

 

 

Why my website is painfully slow?

Load time of websites is critical to keep visitors hooked on for greater duration and build more user traffic. Faster load times also mean fewer bounce rates and more conversions. As per Kissmetrics, 40% of the visitors leave website if the load time is more than 3 seconds

 

Redesigning helps you to make your websites faster to suit the attention span and patience levels of your customers

 

 

Does my website needs to be social?

It is a fact that in todays’ age, social media dictates lot of our day-to-day aspects including our buying decision. So if your website doesn’t leverage this power of social media integration, it is already miles behind. Blogs and social media linkage is the best online “word of mouth” vehicle to generate leads.

 

Redesigning helps to increase customer trust and interest by showcasing your social media followers and enabling “add this/share this” feature on your website

 

 

Why is it so difficult to upgrade and add content on my website?

A robust content management system can help your site to rise up on the web search. A design that integrates blogging and simple upgrades that allow you to add/edit/delete content without tech support dependency, can win your both – traffic and bottom line.

 

Redesigning helps to push out irrelevant and outdated content out of your website

 

 

Why doesn’t my site display properly on phone/tablet?

In 2015, Google admitted to give higher search engine ranking to mobile optimized sites. Isn’t this a good enough reason for your website to be optimized for smartphones?

 

 

Redesigning helps customers access on-demand information from your website that responsively accommodates to the screen resolution, size and processing ability of their devices  

 

Other most commonly identified signs that make website redesign utterly necessary include:

 

  • Business that has undergone changes in product/services, target customers, or overall vision/objective
  • Analytics showing low traffic,
  • Dated look and feel
  • Non-intuitive and confusing site navigation
  • Company Branding has undergone change
  • Business story needs to be told differently
  • Websites still using Flash
  • Too many words with less or nil visual engagement (including videos)
  • Website is 2-3 years old and not keeping up with tech changes

 

 

Identify the real trouble area and aim to address it through website redesign. Do it for the right reason to save on money and not because the marketing team/CEO wants to do it. Post redesign monitoring is equally important to tackle user traffic drops, sudden 404 spikes, lower rank on Google indexing, keyword rank losses and other issues.

 

Want to rely on Industry expert for smooth sailing during website redesign? Flynaut has worked on interesting website revamp assignments for global clientele with unmatched creativity and handholding.  Explore more at www.Flynaut.com

 

You can start discussion and questions using @flynaut

 

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