Website Redesigning or moving it to a new platform is going to be something that every business owner will have to go through, it can either be today or tomorrow. Each year, new trends are and web capabilities are introduced and there are significant chances that your competitor might have gone for the upgrade already. If you don’t go for these upgrades, you will experience a decrease in traffic.
So, before you really begin with the website redesign, there are a lot of things that you have to be aware of… listed below are some of them:
Starting with a baseline – Website Redesign
How can you measure the impact of changes to your website if there is nothing you can measure it against? If you think measuring the change in traffic is a good idea, then know that it’s not enough. The traffic report is never a comprehensive picture of learning how your website is performing.
There is a lot more than you have to document and incorporate into your baseline and that includes
- Keyword ranking
- Calculating the average value of each goal
- Completing contact forms
- E-commerce revenue tracking
- Number of Downloads for the product trails and even whitepapers
The metrics that you use may vary according to your business, but you have to keep this thing in mind that getting traffic does not always mean customers. They can be just visitors so you can’t really measure anything on the basis of mere traffic.
Deciding what to redesign?
It is going to be a tough decision to think over redesigning. You will have to add and eliminate some pages, change the content, and do other manipulations. But before you do that, you need to be sure about what you want to remove and add.
Here are examples of redesigning
- There might be such pages on the site that have low inbound links. They would need to redesign more. Before removing or adding any link, check its quality.
- What if there is content on one page but it does not have a high-quality inbound link, just move the content to a new page. It would be a great idea to first look at how that page/content is performing.
- Mark the pages that you need to design and see what content you want to eliminate and what not. This will make it easier for you to understand what SEO changes you are supposed to make.
Work on the Search Engine Optimization
Once you know what pages need redesigning, it is time that you start working on Search Engine Optimization. If you have your search engine optimization set, you will always have happy customers.
Here are some factors that you must consider:
- Get a responsive web design or a mobile-friendly website
- Work on the loading speed of your website
- Check if the on-page content meets the SEO requirements
- Add keywords in the title tags and Meta descriptions
Make everything relevant to the users because if it does not impress your customers, it is not worth it.
Go for the launch!
The next thing you need to do is hire a developer and a designer to get started with the work. It is time to say goodbye to the old site and launch the new site and deliver some value to your customers.