As the world of consumers goes digital, it’s more important than ever that businesses stay on top of the latest trends in digital marketing. The online world is consistently shifting and adapting, and 2020 is no different. This year has several new digital marketing trends that are changing the way brands and customers interact. Your business should be using these trends to stay ahead of the competition.
Read on to learn about the 5 most important trends in 2020.
1. The Move Towards Micro-Influencers
The use of social influencers to spread brand awareness and promote products is hardly new. What is, however, is the trend towards micro-influencers. Micro-influencers are influencers with 1,000 to 100,000 followers – significantly less than the more popular influencers. The issue is that influencers with large numbers of followers are beginning to charge more.
Micro-influencers are breaking their way into digital marketing by being cost-effective and offering more niche audiences. Studies show that they even have a 60% higher engagement rate with their followers than traditional influencers.
2. Service Through Social
Long gone are the days where businesses had to stress over which link they shared in their Instagram bio. Platform updates now allow companies to offer their services straight through social media apps. Both Instagram and Facebook offer online stores for business profiles, allowing businesses to post promotional product images that consumers can buy through.
Fewer steps equal greater conversions. Businesses have also started to provide customer service through their social media DMs. If you’re not offering fast answers this way, your leads are going to move on.
3. The Growth of Chatbots
AI technology continues to make groundbreaking advancements. One of the latest trends in digital marketing is the growing use of chatbots through AI. As chatbots get better at reading sentiment and learning company systems, they’re able to provide excellent customer service. As such, using chatbots in your digital marketing strategy means saving money on human resources.
Meanwhile, customers enjoy receiving immediate answers 24 hours a day. People even prefer texting chatbots to calling.
4. No More Waiting: Video is King
No list of new trends in digital marketing for 2020 could leave out the importance of video. It’s been a slow climb, but video content is officially essential to successful growth marketing. It’s more interactive, entertaining, and captures more of the viewer’s attention. Studies even show that 70% of people have shared a brand video at some point. It’s no wonder that TikTok is taking over.
5. Goodbye, Facebook?
One of the more surprising emerging trends in digital marketing is that Facebook is on the decline. Younger generations have been slowly abandoning the platform for more visual ones like Instagram and TikTok for years. Nowadays, approximately 41% of Facebook users are seniors. This means that unless your target market is 65+, Facebook is no longer the place to be.
Keep Up With the Latest Trends in Digital Marketing
Staying up-to-date with the latest trends in digital marketing is important to the success of any business. Stay in the middle ages, and you’ll be left behind. For the year 2020, there are 5 online marketing trends that are dominating the market. We suggest that you take them into consideration when developing your marketing strategies.
If you need help putting together an updated promotional strategy, take advantage of our consulting services.