Digital Marketing

Content is king! 5 Ways to make content marketing more relevant

February 09, 2016

One of the most prudent methods for accomplishing relevance is to create relevant content. It might sound mystical, but the reality is that relevance is systematic and scientific.

One of the main reasons why most businesses fail is lack or relevance in their content. Creating relevant content can be one of the best ways to nail the problem. Remember, Content is King!

Ways to make website content more relevant

Create helpful content
Having information about your services and products is not just enough. In fact, it’s considered one of the basics of any website. However, having good relevant content can draw more traffic. So, how do you improve your search engine? Your competitors also use the same keywords you use that is why you need to set yourself apart and win the competition. To win, you need to create helpful articles, and press releases and even have tried to answer questions that revolve around the topic. Provide answers to your questions and you will have traffic to control.

Start with a customer persona

Depending on what you are servicing or selling, your content will only be relevant if it sticks to the topic. How you create contact with your buyers makes them see sense on what you are trying to say. In short, the persona you choose should capture the basic essence of who is buying the product and why they are buying.

What is your intent?

Do you know why you are selling? Are you aware of your competitors? You will certainly look irrelevant if you don’t know what you are selling and how to do it. Normally, search intent is the starting point of successful SEO. Create keywords that you think your customers will search and think about how to create great content that will attract traffic. Any successful SEO involves using the right keywords in the right places. Your website pages should target specific keywords while your homepage should be concentrating on the main keywords.

Have a compelling summary

What is the first thing that customers see on your web page? Does it strike a message once people are on the website? Well, the first thing that customers need to see is content that is relevant. One of the best ways to show relevance is to have a big headline that states the page objectives in a few words. This way, you make the page relevant and even help the reader to focus on his/her search.

Solve the problem

Learn what you are servicing or selling then solve every single problem a client might have. To do this, you can do research and get to know what your competitors don’t do. Perfect your work by being friendly and even creating questions with answers from your research. Solving the problem brings the page directly to the user’s interests. Learn what they need and create relevant content that will make them spend time on your website.

Having relevant content on your website is one of the best ways to outsmart your competitors and even improve your sells. At FLYNAUT, we do more than just digital marketing to ensure that you understand what needs to be done and how it should be done. With years of expertise in the field, we can help, advise and even get you focused on having a successful business. For more information on digital marketing, don’t hesitate to knock on our doors.

Content MarketingDigital Marketing

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