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Anatomy of a good E Commerce Website

Shopping today isn’t like it was a decade ago, where it would be an obsession majorly among women, and more of an outdoor activity. People would dress up and head out for some shopping at the stores and malls. The onset of the internet and...

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How to Get Your App Found, Downloaded, and Reviewed

You’ve done the hard work, you’ve struggled and got your dream up and running, and now it’s time for you to earn your reward. You’ve finally developed the app and got it out on the App store, fulfilling an entrepreneurial dream. But is that the...

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Game changing Digital Marketing Trends in 2018

If you look at the market trends over the last few years, especially the last 10-15 years, you’ll realize the growing impact that digital platforms have had on the market. If you consider advertising or marketing for example, you’ll see that from a conventional mainline...

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The Definitive Guide to Mapping out Your Ideal Buyer’s Journey

Before going into the details of finding a ‘Definitive Guide to mapping out your ideal Buyer’s Journey’, let us first understand what is this map that we’re referring to. A Customer’s buying journey map is basically a story that tells us everything right from the initial...

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17 Digital and Content Marketing Trends for 2017

As we surge full steam ahead into 2017, one thing is for sure – the number of businesses untouched by the power of content marketing will shrink exponentially this year. According to a prediction by GroupM, the total spends on marketing services will notch US$1...

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The Economics of Websites: Is Your Website A Profitable Affair?

Website design and development calls for a tug of war between quality and cost. Which side should you support?   While keeping a tab on your expenses is important, focusing on quality features and tools gets you the real ROI.   Gone are the days when a website served...

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Website Redesign! How and when do I know if it’s due?

There are multiple telltale signs that make website redesign a pressing priority. Redesign without any delay to boost your website’s traffic and sales   We have seen several skin product commercials that discuss the perils of ageing, signs to spot it and miraculous means to rectify it....

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