55 Things to do before and after Website launch
A web design is a combination of a lot of things. That’s why many people tend to forget many details that can directly affect the quality of a website.
If you want to plan on the website launch ahead of time, there are several things you need to consider. Here we have created a checklist of the 55 essential things that need to be done before and after the launch:
Take a start from the content and SEO
- Log into Google Analytics and find out the high traffic pages within your website
- Log into Google website tools and extract the most liked content list
- Extract the list of the highest ranking pages using SEMursh.
- Create a spreadsheet of these 3 lists and make sure that the important stuff is still seen on your new site
- Create a list of the URLs for the top pages and keep track of them when you launch your website.
- If you were using WordPress blog previously, export the database and import everything onto the new website
- Make sure the title tags start with the key phrase and make the tag of 55 characters
- Meta description must include keyphrase and it must be around 120 characters with spaces
- Check the formatting of each header and subheader
- Make sure you add internal links between the pages and it should be all the way there in your website.
- The body text/content must always contain a relevant keyphrase
- Include a Call to Action to each page
- Include an ALT tag in each image. Don’t forget to add a description and use the relevant key phrase
Moving on to the design
- The design should be consist in the layout, fonts, header style, format and not forget the content.
- The images added must be consistent in terms of size and quality
- If there are any stock photos on your site, make sure that you have purchased them
- Every new element added should be consistent in terms of font style, imagery, spacing, line height, leading and color.
Work on the analytics
- Go to Admin>>User Management and access to the analytics for managing the users, editing, collaborating an analyzing
- Open the configuration record and add the code for google analytics
- Set up the filter for removing traffic from the IP. Search for your IP address in Google.
- For each conversion, you are supposed to set up a goal. Configure a funnel too
- Enable site search. There might be a different query parameter for each site due to the CMS used.
- Enable the ecommerce
- Open Admin in Google Analytics goes to property setting for linking google analytics to the Google webmaster tools
- If your website has SSL, you need to have ‘https’ selected for the vide and property areas in your account
It is time to go for browser testing
- You have to be sure that each everything on the website is functioning in a proper way
- Use the CMS for testing a file upload and make sure it does not give any permission errors
- Now test HTML/CSS errors on all browsers using all devices
- The programmed features must also be tested
- Use tools like Pingdom Tools and Google Page Speed for testing the performance grades
The final checklist for the Pre-launch
Make sure you don’t make any mistake over this checklist
- Make sure all the third party items such as social media, newsletter signup and the Flickr gallery are connected
- What are the things that are still not completed? Make a schedule and get them done on priority basis
- Use Webzip for downloading the current site
- Check the list of domains you see there and make sure you have access to the domain registrar.
- Get help from an IT consultant to help you with the launch
- Use WHOIS for finding your registrar information
- Open Terminal and go to www.domain.com to find the DNS info
The actual LAUNCH!!
If everything is clear, then you are ready for a successful launch….But here is another checklist you need to go through:
- If you have an SSL certificate, move to a new server
- It is time to change the local DNS to fully live test. The CMS, the webserver and the third party plugs must be configured for the domain. Go for a test again just to be sure.
- All set? Then LAUNCH…
The checklist for Post-Launch
Once the website is launched and live, you are required to do some more work… have a look at it:
- Make sure that Google Analytics are collecting data for you
- Configure to the webmaster tools
- Submit for the new sitemap.xml. By going into the webmaster tools account
- Select crawl>>Fetch as Google>> enter your domain and then click>> Fetch and Render
- Select Search appearance>>Sitelinks>>demote the URL which you don’t want to see in the results
- The pages of the site must not set to notfollow and noindex
- The robots.txt file must also not be set to notfollow and noindex
- The login areas must also not be set to notfollow and noindex
Get ready for the marketing
- Make an announcement about the launch of your website in your newsletter
- Write something about the redesign… Mention what you had to face and tell about the contributions of your team
- Make a social media announcement too
- Upload new images on your social networks, indicating about the launch of your website
- Use your email signature to promote the launch of the website
- Update your phone outgoing message about the launch of the website
- Don’t use the Press Release to say about the launch of the website… you can keep the Press Release for something newsworthy.
That’s pretty much everything you need to keep making sure your website is successfully launched and set