Instagram for Business: Top 5 Ways to champion this digital platform

 


Instagram has swept off the world of online marketing with impressive results in terms of building customers and relationships. Have you caught the wave yet?

 

          Instagram has come a long way from just being a mobile photo-sharing app to getting established as a critical marketing machine. With over 400 million active users currently on this social networking service, businesses can choose to ignore the potential of this platform at their own peril. Be it any kind of business, it has shown its worth consistently and thereby not just restricted to restaurants, travel companies or retailers.

 

Do you know the value of being on this platform?

 

            As per a study by the Forrester group, Instagram’s popularity is such that it has surpassed Facebook and Twitter in engaging with target users/followers. It is most useful gateway to next generation customers who are not just buying product/service but are also looking at the whole experience of dealing with your brand.

 

“Instagram is the single most important destination to build visual identity of your brand”

 

          Don’t mistake it for a tool suited to the youth-centric fun brands. It’s ability to win over routine and tedious brands like G.E and Ford is equally strong. The spectrum of Instagram covers all diverse sections in terms of age, gender, and ethnicity.

 

        Instagram users are essentially latent customers and shoppers. The medium rules out hard selling and does subtle yet powerful marketing of your offerings.

 

Marketing Matters: Top 5 Ways to digitize your business on Instagram

 

       The concept of digital identity has gained momentum and online social interactions with customers have become irreplaceable. Instagram lets you do all of this if used smartly and correctly.

 

While getting the basics right isn’t difficult, a special emphasis on mastering the following best practices will take your marketing game to all new level.

 

1)  Explore Trending Hashtags for your Business

 

 

Instagram is all about the reach. If you are not getting noticed, it is probably because you are missing the #Hashtags. Tagging top and relevant people, places, concepts, names etc. can be a great promotion tool to expand your audience span.

 

If your brand uses specific Hashtags on Facebook, Twitter or Google+, include them on instagram too. Run contests with #Hashtags that encourage storytelling and involves larger community. This turns a casual follower into devoted customer. It makes your business easily accessible.

 

Caution: Include no more than 5 Hashtags to prevent coming off as “Salesy”

 

2)  Ensure Consistency of your Presence

 

 

By this it means “Consistency of Purpose”. Your brand strategy should be always kept into perspective before posting anything on your business page. There are different reasons to be on Instagram – Popularize business, create awareness or sell products/services. Identify your goal and streamline your posts accordingly to deliver consistent message.

 

Also, your brand personality on Instagram should be consistent with your business profile on other social networks. It makes you quick to identify and gain spin off followers from other sites like Facebook and Twitter.

 

Quick Tip: Announce your debut or presence on Instagram with fun posts/promotions/contests on other social platforms as well as by adding Instagram social button on your website

 

3)  Focus on Quality and Creativity of Photos/Videos

 

 

Visual content is in demand more than ever before. However, this is not applicable to any random lackluster pictures. Your posts should have a personalized yet professional touch to standout from the crowd. Whether the pictures are of products, brand personality or customers, they should tell a story that is cohesive and appealing to your target audience.

 

Consider these while posting photos/videos on Instagram:

 

  • Use third party photo apps to edit your photos and share only high quality images. Also, size your photos for professional quality
  • Promote your products with creative, lifestyle photos that reflect your brand’s culture. At some moments, keep the pictures authentic, immediate and no-filter
  • Once in a while share positive quotes and inspirational photos related to your brand
  • Videos can generate a huge share of inbound links than written posts. Make most of this by applying unique filters, showcasing employees at work, celebrations, important achievements and brand moments

 

Quick Tip: Use videos to mark your profile debut or for introducing new events, products and services

 

4) Stick to a Balanced Posting Plan

 

 

A picture is worth a thousand words. Your business account need not be overbearing with posts uploaded every hour. Quantity has not much standing on Instagram and in fact too many of them can affect your credibility to be taken seriously.

 

Avoid saturating or annoying your followers by working out a balanced and flexible posting plan that allows you to post when you really have something interesting to share. It should spike the recall value of your brand.

 

Quick Tip: The “feed-speed” of Instagram being at relaxed pace; one post per day seems to be perfectly okay to grab attention. Identify the time of the day when your posts get maximum action in the form of likes/ comments/ followers

 

5) Network and Engage on Instagram

 

 

One way to grow your business the Instagram way is by engaging others on the network. This is achieved by:

  • Following others, liking and commenting on their photos (especially the influencers in your industry, clients and engaging users)
  • Following your followers back
  • Follow your already established followers from other social media platforms
  • Reward followers with special privileges, exclusive announcements, promo codes and discounts
  • Find brands and hashtags relevant to your business and follow them
  • Encourage your followers to be your brand ambassadors by sharing photos and reviews

 

Caution: Don’t overlook the obvious. Never leave conversations with followers one-sided. Thank followers for tags, be proactive in responding to comments and alert in managing notifications.

 

 Instagram in their own words is a passionate community that helps people visualize business in different and inspiring light. Your business can take the center stage and benefit from it too basis how quickly you adapt and ace this exciting online community.

 

Ready to roll the ball of online marketing? Flynaut has been successfully helping clients to manage their digital presence with progressive strategies and tools. Know more from our experts by writing to us @flynaut

 

Anatomy of a good E Commerce Website

Shopping today isn’t like it was a decade ago, where it would be an obsession majorly among women, and more of an outdoor activity. People would dress up and head out for some shopping at the stores and malls. The onset of the internet and the rise of E-commerce changed that forever.

 

                 Today, people enjoy the luxury of sitting wherever they want to and ordering what they please, right from kitchenware, to accessories, clothes, shoes, the works! But what is it that makes one Ecommerce website successful while the others don’t really do the trick? Before we answer that, let’s take a look at a few top Ecommerce websites in the world today –

 

 

1st place: Amazon

 

2nd place: Alibaba

 

3rd place: Walmart

 

4th place: Otto

 

5th place: JD

 

6th place: Priceline

 

7th place: eBay

 

8th place: Rakuten

 

9th place: Zalando

 

10th place: GroupOn

 

 

       Not surprisingly, probably the biggest name in e-commerce retail today – Amazon- leads the race in the e-commerce field and rightly so, owing to a variety of factors ranging from the user friendly interface, the variety of products available, the customer response rate and the existing customer loyalists. But let’s take a more in depth look at what makes these top sites click and what a successful e-commerce site comprises of.

 

            1.The site should focus on making a sale – Your e-commerce site could be the best looking website in the world, or have the coolest design but it won’t account for anything if there isn’t a BUY button next to the products and the buying process isn’t as simple as possible. It’s a very simple detail, but it can make a world of difference to your site’s performance and your sales.

 

          2.Entice the consumer – A large number of audiences surfing online retail websites don’t really know what they want. They’re just there to hang around or because they have nothing better to do. This is the market you want to be targeting, this is where the largest scope lies. To do this, the best way is to display your products using clear grids or categories where the products can be distinctly viewed and make an impact on the browsing consumer. Special deals and new arrivals are also good ways of grabbing their attention.

 

         3. Earn the trust of your website visitors – Today’s consumers are extremely smart and don’t spend their money mindlessly. They do their fair share of research in terms of finding the best price, product specifications, delivery etc. As an e-commerce website, the best way to earn their trust is by giving the links to all these questions that they may come across, on your home page itself – Shipping details, FAQ’s, Reviews of previous customers, Links to deals and discounts, payment methods etc. All of this is going to make the life of your support staff much easier, and reduce the number of pre-sales queries.

 

         4. Deals, Freebies and Free shipping – In today’s highly competitive Ecommerce Market, one cannot survive without having top discounts, offers, deals and freebies to entice the consumer to pick them and keep coming back to their website. Websites and businessmen should focus on economies of scale so that they can enjoy the benefits of large quantities and offer top deals to their consumers without going in a loss.

 

         5. Subtlety – The design should not overpower the product. That should be the key principle for any Ecommerce website. The people aren’t going to the page to buy your website, but to pick and add particular products to their cart. If they can’t see these products properly, then the question of buying them doesn’t arise at all. Keep it subtle, keep it simple.

 

       6. Product Placement – Product placement plays an absolutely key role in the success or failure of an Ecommerce website. The most popular products have to be showcased up front for the viewer to see and browse through, and then the rest can follow. Ultimately they’re your show stoppers, and if the viewer gives them a miss then it’s a lost opportunity for a sale that could’ve made your site that much more profit. Another important element of product placement is promoting similar products. The algorithm should be such that similar products pop up while the viewer is scrolling, based on his previous searches to make him look and try and get his attention, and ultimately a sale.

 

These few basic characteristics are roughly what separate a good site from a bad site, or even a good site from a great side – Depending on how well they’re implemented. Want to get an e-commerce website made for your brand? Connect with a specialist at Flynaut right away!

 

How to Get Your App Found, Downloaded, and Reviewed

You’ve done the hard work, you’ve struggled and got your dream up and running, and now it’s time for you to earn your reward. You’ve finally developed the app and got it out on the App store, fulfilling an entrepreneurial dream. But is that the end of the journey? Not really, because the difficult bit starts here. How do you make sure people find it, and download it? Don’t be intimidated by the challenges, we’re here to take care of you.

To actually benefit from your app and make sure that it gets that shot at becoming a huge success, you need to ensure 3 major things –

  • It needs to be FOUND by the users.
  • It needs to be DOWNLOADED by them and seen as a solution to their pain points.
  • It needs to be REVIEWED by them so that you get much-needed feedback on how to better your app.

First up, you need to make sure that your app is found by users. For this, the first step is ASO – App Store Optimization. To give you a quick overview on what ASO is – it is like Search Engine Optimization, but on the app store. You need to use keywords and phrases to get the app found on the store. But the part that makes this process so much tougher is that Google and Apple don’t disclose their store algorithms to anyone, so the developers really need to dan o their homework to make sure that when your user searches for a term or phrase that resonates with you, they come across your app. We have a team that does this for you, so you need not fret about this too much.

Next thing you need to think about is the icon of the app and the colors used. In simple reasoning, the logic here is that when someone sees a unique icon or encounters colors that stand out as compared to the rest, they’re more likely to take no,tice of the app. It should also be relevant. That’s why food apps with some food element in the logo or dating apps in red seem to do so well.

Now, you need to take the next step after getting your apps found by the users. You need to get people to actually download your app. How are you going to do this? One very simple advice that you should keep in mind is that people don’t buy an app, they buy an experience. So rather than hard selling your product, sell a story to the consumer. You should start building online presence as a brand – focus more on marketing and branding on online platforms, relevant websites, social media and try and engage the consumers so that they want to know more about your product.

For this you need a few basic elements to get them to work together, you need a unique and specific landing page for your app that has product details, offers, banners etc. You can also have a separate dedicated ‘blog’ page on your website for value-added content that is beneficial to the user and builds brand loyalty or at least brand preference. For social media it would be ideal to hire professional marketers that devise a separate social media strategy for each platform and is customized in terms of content format. Once again, we’re here to take care of that!

Another key thing you want to be doing at the start of your journey is to make the App FREE at launch. What this does is that it automatically puts you in the good books of the consumer. Don’t aim to start earning money immediately after launch, rather focusing on cementing your place in the competitive market and then taking it to the next step of the money model should be your strategy.

Now comes the third and one of the most important steps – get people to Review your app. For this, one simple and widely used practice is to incentivize reviews. You should add discount coupons or some sort of positive reinforcement to the public users for taking the trouble of reviewing your app.

Another important thing you can do is to find out whose opinion holds weight in the market and go after those people or influencers or publicists and get them to review your app. It serves as a boon to your marketing and gives your app that much more credibility. Influencer marketing is indeed important!

Practice these, build on your basics, keep it simple and you should have a winner at your hands! We’re here to help you take your dreams to the next level. For all expert help in mobile app development, please feel free to reach out to us.

Need your Content Marketing to generate better ROI? Say Hello to Competitive Intelligence

With dozen competitors for any product/service segment, grabbing the attention of target audience remains tricky. Competitive Intelligence can help produce content that converts, sells and nurtures – All In One!

 

Internet has done many wonders. One of them is the digitization of buyer-seller relationship. This has aided fast shopping experiences, fuss-free monetary dealings and made bulk options available at fingertips of the end consumer. This rosy picture has but one hiccup. The whole person to person connect goes amiss to a great extent and companies keep wondering what their customers actually need or desire.

Competitive Intelligence is a technological marvel that helps businesses to analyze and predict with great reliability what can click with specific customer segment. How it happens? By collecting, understanding and calculating information from anything external that relates to business – competitors, market forces, seasonal nuances, customer preferences/buying behavior, content catalysts etc. It allows you develop a base to anticipate things good/bad for your products and make wise content investments.

Why should I be excited for Competitive Intelligence?

Learning the opportunities and deterrents for your intended client segment means you can plan your content marketing strategy in line with this acquired knowledge. And as a result, you can be assured of greater returns by tapping the increased traffic and converting leads into sales.

Content then becomes a futuristic tool that attracts and retains your buyers – way before your competition does it! And if you add a tinge of personalization in this competitively intelligent content, you will have loyal customers for life.

By jumping on the Competitive Intelligence bandwagon, you can benefit by:

  1. Discovering the keywords and relevant terms that help your competitor sites to garner traffic. Including these terminology in your content stack up means you can dominate the search results and divert the audience to your business.
  2. Understanding the right content mix that works by identifying the content gaps, correlation between frequency and content type, new content ideas, desired ratio of third-party: branded: curated content. Basically you know what type of competitor content is getting views, shares and mentions and what worked for them.
  3. Reducing the guess work risks and creating impactful content backed by data on buyer landscape that sets you for an early advantage by moving the customers faster through the funnel
  4. Monitoring business environment to eliminate threats during the entire buyer journey by providing targeted and unique content during the awareness, consideration, and decision stage
  5. Identifying authoritative websites/domain links that backlink competitors content and similarly content amplifiers/influential sharers who are helping their content to get distributed
  6. Knowing what content category works for different social channels and how it generated desired customer engagement for competition

What things should concern me while deploying competitive intelligence (CI)?

Competitive Intelligence draws its value from the fact that companies who use it can fine-tune their content marketing process to make it customer focused and eventually revenue friendly. The evaluated information can be highly crucial if used effectively and to ensure this at each stage of implementing competitive intelligence, the entrepreneurs should have following considerations:

  1. Pre-planning Stage: The stakeholder buy-in has to be tightly linked with CI, as the investment matters and the reasoning should be basis the current gaps in content and relative worth in comparison to competitors. Any past strategies for making customer oriented content should be analyzed for loopholes to avoid the same mistakes with CI. Content Marketing should be at the forefront of boardroom discussion to flesh out the outcomes of investing/not investing into it.
  2. Planning and Direction Stage: This requires to clearly state for everyone involved why competitive intelligence is required and how each team (Sales, Marketing, Product Development, IT, R&D etc.) will be impacted or contribute towards it. Identify where does your content currently rank in contrast to competitors by segmenting and grouping them as per priority.This requires answering the questions:
    1. What do we need to know and Why?
    2. What competitors we would like to study/audit?
    3. What content categories and platforms are we interested in?
    4. What is our target buyer persona (a.k.a Source Targeting)? Where, When and how you and your competitors reach them?
    5. What is the effectiveness of current programs?
    6. What are the long-term market prospects for our product/service?
  3. Collection and Validation Stage: In line with the set purpose or goal of the CI project, pinpoint the sources of data collection and start the process of advanced monitoring. Some of the info mining can be manual involving human intervention; the others can be automated through intelligence crawlers, extraction and machine learning tools.Be careful to segregate strategically valuable insights from the clutter. This will lend focus to CI exercise and ensure you don’t get lost in the maze of information.
  4. Analysis Stage: This is where things get interesting. The understanding of competitors and market forces is transformed into actionable To-Do’s for content mapping. It tells you where you can up your game immediately and where you need to improve on a sustained timeline. Ensure to be astute with the observations and drive content marketing ideas from each of the short-listed insight.
  5. Implementation and Review Stage: Before implementing the intelligence gathered, it is extremely important that various stakeholders are on same page with respect to content delivery plan for various channels and audience groups. This synergy ensures CI is leveraged maximum by producing and disseminating focused content.Similarly an objective and regular review would help to identify progress on the success of marketed content in terms of new and repeat customers engaged, sharing of content on social media and sales numbers emerging from targeted content. Necessary tweaks should be done as and when the market trends and competitor approach changes.

Competitive Intelligence is changing the way we develop and market content. It will become more powerful as solutions now not only cater to the past (What happened) but also the future (What will Happen). Are you ready to make your business competitively intelligent?

Our clients love the way we give their content that rare competitive edge. Explore how our digital experts can get you content that avidly hooks your customers by visiting www.flynaut.com


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Game changing Digital Marketing Trends in 2018

If you look at the market trends over the last few years, especially the last 10-15 years, you’ll realize the growing impact that digital platforms have had on the market. If you consider advertising or marketing for example, you’ll see that from a conventional mainline or traditional approach there has been a 90% shift to digital, with only 10% concentration on offline activations. There has been a phenomenal growth in paid search, organic search, Social media marketing, and off late-mobile and video marketing.

 

When it comes to the most popular devices used, mobile phones and smartphones are leading the pack, followed by laptops and desktops.  From the last year to this year, trends haven’t really changed completely, but they have definitely evolved. Content marketing, Video marketing, Big Data are not new names, but these have continued to grow in importance over the last year to such an extent that they definitely make the list for Top Digital Marketing trends to watch out for in the coming year.

Here are the trends that a digital marketer will see this year.

  1. Personalizing the customer’s user journey – There’s nothing that works better than personalizing and making the user feel more involved and connected to the brand/product by means of customization and personalization. Websites have used this tool well, especially in the field of ecommerce, travel and finance. If a website or app is on our mind, you need to take this point extremely seriously. Customers are not interested in your promotional methods if they do not find a personal connect to the services or products being offered.
  2. Integrating Social Messaging Apps into their communication – Whatsapp and Facebook Messenger are the most widely used messaging apps today, by young and old alike. Brands and products are looking to tap more and more into these channels and inculcate their messaging to be routed through these platforms to create a desirable impact on the consumers’ minds. Imagine being able to share a product you like, on WhatsApp. Easy and convenient, isn’t it? A social messaging app icon has been an addition to the social sharing buttons on many leading websites.
  3. VIDEO Marketing – Video is the next big thing in the marketing world, and the most catchy content format today. Vox pop videos, quirky relatable videos and interesting trivia videos  seem to be making the rounds nowadays and have extremely high share-ability among today’s youth. There was a time that YouTube was the second biggest search engine, but it’s come to a time now when it has overtaken Google as the biggest search engine out there. That goes to show the progress that video has made in terms of making an impact on Digital Marketing, creating a niche for itself in terms of customized content and style of content.
  4. Focusing more on Search Marketing – What this basically means is integrating search engine marketing into your content marketing strategy.  Using Adwords and key word optimization goes a long way in helping you target your audiences correctly so that the desired message reaches the correct person at the correct time.
  5. Micro Influencers – Among all the technicalities and the jargon of the big processes, people are forgetting the main penetrative strategy that has been working so very well for businesses on social media, especially fashion and beauty brands. These Micro influencers basically act as the voice of the brand, without being direct brand advocates. They vouch for the quality of the product they endorse and influence a huge fan base to think favorably towards the product in question.
  6. Shifting the focus from one generation to another – A lot of our attention of late has been on the Millennials and how to grab their attention. But now the time has come to focus on the younger generations as well, to profit from the efforts in the decades to come. Generation Z as we know it, or the post millennials/ iGeneration or the homeland generation comprises of people born in the late 1990s and 2000’s. The oldest people in this generation are just about in their 20s. 2018 is the year to begin the shift of focus from Millennials to Generation z. Not completely, but the process needs to begin.
  7. Consumer Personalization – The best way to increase sales and engagement with the audience is to personalize your communication and send them personalized content. Chatbots do a great job as well as e-mailers with customized information in terms of name, date, data etc. Imagine you’re insured with a company that sends out information that is relevant to you as well as policy and countdown mailers with your name, and premium amount mentioned each time. Makes you feel important doesn’t it? This kind of information sharing goes a long way in terms of adding to the bond between the consumer and the business.

Now that you have all this information in store, let’s get to the next step- building and marketing your product. Have an idea in mind? Let’s discuss! Connect with a specialist at Flynaut right away! Toll free number (833-FLYNAUT)


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The Definitive Guide to Mapping out Your Ideal Buyer’s Journey

Before going into the details of finding a ‘Definitive Guide to mapping out your ideal Buyer’s Journey’, let us first understand what is this map that we’re referring to.

A Customer’s buying journey map is basically a story that tells us everything right from the initial contact, to engaging with the seller, to forging a long lasting relationship. It could either focus on a particular part of the buying journey or give an entire overview of the journey. Keeping all technicalities aside, it would be safe to say that the goal of all customer journey maps is the same – To teach the buyers more about their customers.

 

When we talk about a guide to mapping their journey or discuss the ‘How to’ part of the process, let’s first identify what we’re trying to do here. This buyer’s journey that we speak of is the “guidebook” of your website that leads customers through their journey right up until the point of purchase. The journey map or guidebook needs to be such that your website should guide customers on what content to consume first, where to go, what to see and ultimately, what to buy. Simply put, the website must be “user friendly.”

While mapping out your customers journey, it’s best to break it down into 3 key phases –

  • Awareness stage: This is the most nascent stage in the journey, where the customer just about identifies that he has a need and that must be satisfied. At this point, the customer doesn’t care about your offerings or your product. He simply has a problem that he needs a solution to and this is the stage at which the website should look to address the pain points of the customer. For this stage, e-books, informative blogs and articles work best.
  • Consideration stage: This is the point at which the customer now ‘considers’ your product. The customer has done his or her research on the pain points and decided that your company might just have the answer to their problem (It is said that an average customer consumes around 11 pieces of content about a product before purchasing it.) This is the stage where you make your move and impact the minds of your customers. At this point showing them tutorials, customer reviews, testimonials and product videos would work best and help them settle on your product as the solution to their problems.
  • Decision Stage: This is the last and final stage of the process, where the customer arrives at the conclusion of purchasing your product after considering the various factors in play – customer service, price, delivery time etc. This is where you should be talking about your company the most. Free trials and demos, calls, face-to-face interactions work wonders here in sealing the deal. The meeting or the call is the key and can make or break the deal. For this, an ideal model to follow would be the B.A.N.T. model for your call.

B – Budget of the consumer

A – Authority. Who is really the one in charge and ultimately going to buy the product

N – Need for the product. What kind is it, how urgent is it?

T – Timeline. When do they need it and by when can you deliver?

Now the last step that you need to do is determine the Cost of Inaction. What this means is that you need to figure out what’s worse for the customer – Buying that particular product at slightly unfavourable terms…or not buying the product at all. If the cost of inaction is greater than the cost of buying, then it’s an ideal situation for the seller who can then negotiate with the buyer and ultimately seal a deal.

If you follow this simple framework, and keep a level headed approach to mapping your buyers journey then you realise that it positively affects the sales volume of your product and impacts it positively. Remember to break down the journey and analyse each part!

See, things really aren’t that difficult once you know how to navigate your way through the problems. Handing over a job to experts of course helps you take your dream to the next level. Don’t think that an idea you have is too far-fetched. If you want to get that website rolling, you absolutely must! We’re here to help you out in every step to make sure WE build YOUR dream together.

Connect with a specialist at Flynaut right away! Toll free number (833-FLYNAUT)