Content is king! 5 Ways to make content marketing more relevant

One of the most prudent methods for accomplishing relevance is to create relevant content. It might sound mystical, but the reality is that relevance is systematic and scientific.

One of the main reasons why most businesses fail is lack or relevance in their content. Creating relevant content can be one of the best ways to nail the problem. Remember, Content is King!

Ways to make website content more relevant

Create helpful content
Having information about your services and products is not just enough. In fact, it’s considered as one of the basics in any website. However, having good relevant content can draw more traffic. So, how do you improve your search engine? Your competitors also use the same keywords you use that is why you need to set yourself apart and win the competition. To win, you need to create helpful articles, press releases and even have tried to answer questions that revolve around the topic. Provide answers to your questions and you will have traffic to control.

Start with a customer persona

Depending on what you are servicing or selling, your content will only be relevant if it sticks to the topic. How you create contact with your buyers makes them see sense on what you are trying to say. In short, the persona you choose should capture the basic essence of who is buying the product and why they are buying.

What is your intent?

Do you know why you are selling? Are you aware of your competitors? You will certainly look irrelevant if you don’t know what you are selling and how to do it. Normally, search intent is the starting point of successful SEO. Create keywords that you think your customers will search and think about how to create great content that will attract traffic. 

Any successful SEO involves using the right keywords in the right places. Your website pages should target specific keywords while your homepage should be concentrating on the main keywords.

Have a compelling summary

What is the first thing that customers see on your web page? Does it strike a message once people are on the website? Well, the first thing that customers need to see is a content that is relevant. One of the best ways to show relevance is to have a big headline that states the page objectives in a few words. This way, you make the page relevant and even help the reader to focus on his/her search.

Solve the problem

Learn what you are servicing or selling then solve every single problem a client might have. To do this, you can do research and get to know what your competitors don’t do. Perfect your work by being friendly and even creating questions with answers from your research. Solving the problem brings the page directly to the users interests. Learn what they need and create relevant content that will make them spend time on your website.

Having relevant content on your website is one of the best ways to outsmart your competitors and even improve your sells. AtFLYNAUT, we do more than just digital marketing to ensure that you understand what needs to be done and how it should be done. With years of expertise in the field, we can help, advice and even get you focused on having a successful business. For more information on digital marketing, don’t hesitate to knock our doors.

55 Things to do before and after Website launch

A web design is a combination of a lot of things. That’s why many people tend to forget many details that can directly affect the quality of a website.

If you want to plan on the website launch ahead of time, there are several things you need to consider. Here we have created a checklist of the 55 essential things that need to be done before and after the launch:

Take a start from the content and SEO

  1. Log into Google Analytics and find out the high traffic pages within your website
  2. Log into Google website tools and extract the most liked content list
  3. Extract the list of the highest ranking pages using SEMursh.
  4. Create a spreadsheet of these 3 lists and make sure that the important stuff is still seen on your new site
  5. Create a list of the URLs for the top pages and keep track of them when you launch your website.
  6. If you were using WordPress blog previously, export the database and import everything onto the new website
  7. Make sure the title tags start with the key phrase and make the tag of 55 characters
  8. Meta description must include keyphrase and it must be around 120 characters with spaces
  9. Check the formatting of each header and subheader
  10. Make sure you add internal links between the pages and it should be all the way there in your website.
  11. The body text/content must always contain a relevant keyphrase
  12. Include a Call to Action to each page
  13. Include an ALT tag in each image. Don’t forget to add a description and use the relevant key phrase

Moving on to the design 

  1. The design should be consist in the layout, fonts, header style, format and not forget the content.
  2. The images added must be consistent in terms of size and quality
  3. If there are any stock photos on your site, make sure that you have purchased them
  4. Every new element added should be consistent in terms of font style, imagery, spacing, line height, leading and color.

Work on the analytics 

  1. Go to Admin>>User Management and access to the analytics for managing the users, editing, collaborating an analyzing
  2. Open the configuration record and add the code for google analytics
  3. Set up the filter for removing traffic from the IP. Search for your IP address in Google.
  4. For each conversion, you are supposed to set up a goal. Configure a funnel too
  5. Enable site search. There might be a different query parameter for each site due to the CMS used.
  6. Enable the ecommerce
  7. Open Admin in Google Analytics goes to property setting for linking google analytics to the Google webmaster tools
  8. If your website has SSL, you need to have ‘https’ selected for the vide and property areas in your account

It is time to go for browser testing 

  1. You have to be sure that each everything on the website is functioning in a proper way
  2. Use the CMS for testing a file upload and make sure it does not give any permission errors
  3. Now test HTML/CSS errors on all browsers using all devices
  4. The programmed features must also be tested
  5. Use tools like Pingdom Tools and Google Page Speed for testing the performance grades

The final checklist for the Pre-launch

Make sure you don’t make any mistake over this checklist

  1. Make sure all the third party items such as social media, newsletter signup and the Flickr gallery are connected
  2. What are the things that are still not completed? Make a schedule and get them done on priority basis
  3. Use Webzip for downloading the current site
  4. Check the list of domains you see there and make sure you have access to the domain registrar.
  5. Get help from an IT consultant to help you with the launch
  6. Use WHOIS for finding your registrar information
  7. Open Terminal and go to www.domain.com to find the DNS info

The actual LAUNCH!!

If everything is clear, then you are ready for a successful launch….But here is another checklist you need to go through:

  1. If you have an SSL certificate, move to a new server
  2. It is time to change the local DNS to fully live test. The CMS, the webserver and the third party plugs must be configured for the domain. Go for a test again just to be sure.
  3. All set? Then LAUNCH…

The checklist for Post-Launch

Once the website is launched and live, you are required to do some more work… have a look at it:

  1. Make sure that Google Analytics are collecting data for you
  2. Configure to the webmaster tools
  3. Submit for the new sitemap.xml. By going into the webmaster tools account
  4. Select crawl>>Fetch as Google>> enter your domain and then click>> Fetch and Render
  5. Select Search appearance>>Sitelinks>>demote the URL which you don’t want to see in the results
  6. The pages of the site must not set to notfollow and noindex
  7. The robots.txt file must also not be set to notfollow and noindex
  8. The login areas must also not be set to notfollow and noindex

Get ready for the marketing

  1. Make an announcement about the launch of your website in your newsletter
  2. Write something about the redesign… Mention what you had to face and tell about the contributions of your team
  3. Make a social media announcement too
  4. Upload new images on your social networks, indicating about the launch of your website
  5. Use your email signature to promote the launch of the website
  6. Update your phone outgoing message about the launch of the website
  7. Don’t use the Press Release to say about the launch of the website… you can keep the Press Release for something newsworthy.

That’s pretty much everything you need to keep making sure your website is successfully launched and set

What You Need To Know Before A Website Redesign

Website Redesigning or moving it to a new platform is going to be something which every business owner will have to go through, it can either be today or tomorrow. Each year, new trends are and web capabilities are introduced and there are significant chances that your competitor might have gone for the upgrade already. If you don’t go for these upgrades, you will experience a decrease in the traffic.

So, before you really begin with the website redesign, there are a lot of things that you have to be aware of… listed below are some of them:


Starting with a baseline – Website Redesign

How can you measure the impact of changes to your website if there is nothing you can measure it against? If you think measuring the change in traffic is a good idea, then know this that it’s not enough. The traffic report is never a comprehensive picture of learning how your website is performing.


There is a lot more that you have to document and incorporate in your baseline and that includes

 

  • Keyword ranking
  • Calculating the average value of each goal
  • Completing contact forms
  • E-commerce revenue tracking
  • Number of Downloads for the product trails and even whitepapers

The metrics that you use may vary according to your business, but you have to keep this thing in mind that getting traffic does not always mean customers. They can be just visitors so you can’t really measure anything on the basis of mere traffic.


Deciding what to redesign?

It is going to be a tough decision to think over redesigning. You will have to add and eliminate some pages, change the content, and do other manipulations. But before you do that, you need to be sure what you want to remove and add.


Here are examples of redesigning
  • There might be such pages on the site that have low inbound links. They would need to redesign the more. Before removing or adding any link, check its quality.
  • What if there is content on one page but it does not have a high-quality inbound link, just move the content to a new page. It would be a great idea to first look how that page/content is performing.
  • Mark the pages that you need to design and see what content you want to eliminate and what not. This will make it easier for you to understand what SEO changes you are supposed to make.
 

Work on the Search Engine Optimization

Once you know what pages need redesigning, it is time that you start working on the Search Engine Optimization. If you have your search engine optimization set, you will always have happy customers.


Here are some factors that you must consider:

 

  • Get a responsive web design or a mobile friendly website
  • Work on the loading speed of your website
  • Check if the on-page content meets the SEO requirements
  • Add keywords in the title tags and Meta descriptions


Make everything relevant to the users because if it does not impress your customers, it is not worth it.


Go for the launch!


The next thing you need to do is hire a developer and a designer to get started with the work. It is time to say goodbye to the old site and launch the new site and deliver some value to your customers.