The Economics of Websites: Is Your Website A Profitable Affair?

Website design and development calls for a tug of war between quality and cost. Which side should you support?

 

While keeping a tab on your expenses is important, focusing on quality features and tools gets you the real ROI.

 

Gone are the days when a website served as a “Good to Have” decorative value for business with basic functionality and boring interface. Switch to present and the website has transformed into a “Mean Marketing Machine” to generate traffic, leads and ultimately customers. It has to create lasting impressions with stunning outlooks and interactive features.

 

 

When would you call your website a profitable investment?

 

Choose your answer:

 

A) When you generate a decent looking low-cost version with basic functionality without the aesthetic frills. Less expenditure, less risk approach.

 

B) When you generate a website that is high on user experience and social integration. Upfront high cost for quality benefits later approach.

 

There are many individuals, start-ups and small businesses that easily opt for answer “A” as they are on bootstrapped budgets and have other business priorities to attend.

 

But the option that makes sense if you are there for the long run, is definitely “B” as it is not only a good strategy but also covers up the investment cost sooner or later with steady flow of business and client nurturing.

 

What affects the cost of Website?

 

The Website Costing is dependent on multiple factors that should be accounted for in your budget-planning phase. Apart from the approximate ballpark figure that you have in mind for website design, consider the following inputs that add up to your existing budget:

 

  • Need for features and components
    This includes the number of pages, videos, events,
    slide show or photo gallery with content categorization along with the stress on overall look and feel of the website. The more demanding you are as a client with the website specifics, the more it translates into costing as it demands revisions and designers’ time and resources

 

  • Need for bells and whistles
    In today’s digitally social times, websites need to be highly responsive and customizable with content management system, blogs, social links, feeds, SEO, online strategy, lead engagement, maintenance, backup services and many other peripheral services that add to the overall user experience of your customers

 

  • Expertise level of Web Designer
    This particular factor has a massive impact on the websites that click and the ones that totally trash.

    The designers, who have a reputed name in your location or offer exceptional support service over Skype and other platforms, should make to your shortlist. It is better to pay hefty sum to an experienced designer who understands his craft and your industry rather than one who charges peanuts and puts you doldrums.

 

  • Your business size
    The magnitude of your business has a direct impact on the total costs for your website design with
    different price range for startups, non-profits, SMEs, Mom & Pop shops and large multinational corporations.

 

This difference is due to the ability of each of these businesses to spare budgets as well as the purpose they need to serve through their website. Of course, the features and content requirement also vary, leading to very individualistic costing methods for different business segments.

 

Addressing the “Elephant in the Room” – Why you need to spend more for a Website?

 

A website for any business is the ideal platform to attract new customers, engage the existing ones and give a glimpse as to how the products/services offered are superior over other players. With such an important task to be accomplished, Websites better be made by experts to lend it professional touch and productive worth.

 

Here are few critical reasons that defend the case for better (and sometimes “over”) budget for effective website design:

 

  • Generates ‘meaningful’ ROI
    There is
    distinct difference in the earnings that you can expect from a novice looking site and the one that has many ways to capture leads and generate sales.A basic website might get you $2-$3 (or probably nothing, if it’s too basic) for every $1 invested, while a well designed and interactive site through its content and features like landing page may reap $9-$10 for every $1 invested. This makes it a strong premise to forgo short-term gains in form of cheap websites in lieu of long-term steady ROI.

 

  • Allows integrations and customizations
    One of the biggest advantages of shelling out extra money on your website is the ability to have integrations with 3rd party apps, social media, in-house/cloud software like CRM and tons of content and format customizations. This flexibility makes way for solid relationship building with target audience both old and new, with insightful and
    real time information captured through website features

 

  • Improves the credibility quotient of business
    Making right first impression is always important. As per a survey report from Kinesis, 75% of users judge your business’ credibility from your website’s design.
    A sophisticated looking yet easy to navigate interface, winning user experience and clear answers/solutions for queries/problems of qualified leads and prospects helps to set your website apart from the rest. All this for some well-spent monies that you will never regret parting with.

 

  • Gets you noticed
    A website with SEO optimized content and options to add relevant, industry specific content from time to time with social presence helps to climb up the ranks in Google and Bing Search engine ranking.

    This makes you easily accessible to the audience that matters. A good website also gets talked about among customer circles both online as well as off it. So make most of the opportunity to nail the website design.

 

The key to successful website design is to know and distinguish between things that are:

 

  • Critical viz. a. viz nice to have and,
  • Those that need to be implemented right away viz. a viz. those that can be built-in later.

 

Are you ready to earn lucrative returns from your business website? Allow Flynaut to helm this dynamic task with latest tools and insights in website design/redesign.

 

 

Website Redesign! How and when do I know if it’s due?

There are multiple telltale signs that make website redesign a pressing priority. Redesign without any delay to boost your website’s traffic and sales

 

We have seen several skin product commercials that discuss the perils of ageing, signs to spot it and miraculous means to rectify it. Digital medium is no different. Websites age too. The same website that addressed your needs perfectly at one point in time, may seem to fall short in justifying your business growth and perspective.

 

Heads Up: Website Redesign is continuous evolving process. So if you were looking for magical one-time touch up for your site, pause right there and reboot. Customer expectations change and your website needs to keep pace every time.

 

We trust numbers. Don’t we? So, consider these figures.

 

  • 46.1% of users/customers judge a company’s credibility and trustworthiness based on their website’s design (Source: Study by Stanford’s Persuasive Tech Lab)
  • Online retail sales are expected to reach $370 billion by 2017  (Source: www.techcrunch.com)
  • 25% of shoppers leave websites that are too difficult to navigate (Source: Huffington Post)

 

The overarching objective of any business is to foster strong engagement with the customer and generate sales. Website redesign helps to smoothen the rough creases that come in the way of this engagement by creating great first impressions and at the same time sustaining visitor interest/attention for longer duration.

 

Right Time to Redesign Your Website – Know and Act

 

If you feel that you are missing out on opportunities to convert visitors into loyal clients, there is something not right with your website. A half-baked website with bare minimum features or lackluster results scream of mediocrity and careless attitude of business owners.

 

Do you happen to ask any of the following questions with respect to your website? If the answer is a YES (hesitant or emphatic notwithstanding) to even one of these listed questions, It is surely the time to revamp your website. Are your ready for the litmus test? Count the number of times you say “YES” to the queries.

 

 

Why do visitors just come, view and leave my website without any action?

For action, the site needs to be interactive, interesting and appealing to the target customers. If there is nothing that can hold attention of your audience, they are sure to click away from your website, immediately after viewing only one page.

Redesigning will help to introduce new ways for your site to engage with visitors and decrease the bounce rate.

 

 

Why doesn’t my website feature on the Page 1 of Google Search Result?

As per Search Engine Journal, 75% of search engine users never scroll past the first page. This means your website should reflect your brand identity to the hilt. Your site should have the optimized content, internal links and responsive design that scores over your competition and lets more prospects find you.

 

Redesigning prevents the loss of customers by climbing up the search-ranking ladder with up-to-date and impactful content that is SEO savvy

 

 

Why my website is painfully slow?

Load time of websites is critical to keep visitors hooked on for greater duration and build more user traffic. Faster load times also mean fewer bounce rates and more conversions. As per Kissmetrics, 40% of the visitors leave website if the load time is more than 3 seconds

 

Redesigning helps you to make your websites faster to suit the attention span and patience levels of your customers

 

 

Does my website needs to be social?

It is a fact that in todays’ age, social media dictates lot of our day-to-day aspects including our buying decision. So if your website doesn’t leverage this power of social media integration, it is already miles behind. Blogs and social media linkage is the best online “word of mouth” vehicle to generate leads.

 

Redesigning helps to increase customer trust and interest by showcasing your social media followers and enabling “add this/share this” feature on your website

 

 

Why is it so difficult to upgrade and add content on my website?

A robust content management system can help your site to rise up on the web search. A design that integrates blogging and simple upgrades that allow you to add/edit/delete content without tech support dependency, can win your both – traffic and bottom line.

 

Redesigning helps to push out irrelevant and outdated content out of your website

 

 

Why doesn’t my site display properly on phone/tablet?

In 2015, Google admitted to give higher search engine ranking to mobile optimized sites. Isn’t this a good enough reason for your website to be optimized for smartphones?

 

 

Redesigning helps customers access on-demand information from your website that responsively accommodates to the screen resolution, size and processing ability of their devices  

 

Other most commonly identified signs that make website redesign utterly necessary include:

 

  • Business that has undergone changes in product/services, target customers, or overall vision/objective
  • Analytics showing low traffic,
  • Dated look and feel
  • Non-intuitive and confusing site navigation
  • Company Branding has undergone change
  • Business story needs to be told differently
  • Websites still using Flash
  • Too many words with less or nil visual engagement (including videos)
  • Website is 2-3 years old and not keeping up with tech changes

 

 

Identify the real trouble area and aim to address it through website redesign. Do it for the right reason to save on money and not because the marketing team/CEO wants to do it. Post redesign monitoring is equally important to tackle user traffic drops, sudden 404 spikes, lower rank on Google indexing, keyword rank losses and other issues.

 

Want to rely on Industry expert for smooth sailing during website redesign? Flynaut has worked on interesting website revamp assignments for global clientele with unmatched creativity and handholding.  Explore more at www.Flynaut.com

 

You can start discussion and questions using @flynaut

 

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Social Media Content Management – 6 Tips To Ace Different Channels

Trying to figure out why something works for Facebook but not for Twitter? Social media content management is all about leveraging the core personality of a social channel for the benefit of your content

 

A late 20th century saying “Different Strokes for Different Folks” commands profound respect in today’s’ adrenaline packed world of social media. While you might still deal with the same set of people across various channels, their expectations from you and your brand change drastically from one medium to another. So you might be nailing it on Twitter, but still wondering what is stopping you from ruling Instagram? The answer is deceivingly simple – Treat every platform uniquely!

 

This is easier said than done. Not because people don’t know about it. But the content customisation as per social channel requires dedicated thought, tools, tact and time – things that are owned and spent sparingly. Managing social media content is the best example of art marrying science, requiring equal proportions of creativity and logic.

 

Top 6 Tips for Social Media Content Management

 

Here are few tips of the trade that can help you to sail the social media tide without the dreaded slip-ups:

 

1. Master the 3 P’s (Platform-Purpose-People)

 

Each social media platform serves a distinctive audience in its own exclusive way. Learning and understanding what each channel can do for your content is the first step to identify what platforms you would use to reach out to the target group.
Explore things that are appreciated or are looked down as pet peeves for each medium. Twitter users like images attached with tweets, Facebook community can’t stand posts asking for forced likes or hard marketing and Google + followers are passionate brand advocates. These are just few examples and incorporating such insights into content management strategy helps your business to stand out.

Gender-based behaviours are also important data point when scanning and finalising content for social media.

 

2. Visual Content can work wonders on mostly “every” social channel

 

Picture this: Content with relevant images gets 94% more views than content without relevant images. Take any social media platform, posts with images make it more exciting and engaging. This is probably the single most important as well as common thread across channels. Companies are increasingly allocating more budgets on acquisition and creation of compelling visual assets.

Apart from images, videos, illustrations, infographics can also add zing to your overall presence on social media. Instagram especially can let you connect with customers on experiential level by allowing them to peep in your world through employee and product videos.

 

3. Play on the strengths of each channel

 

In order to succeed on any social platform, you need to grow your audience and network. This requires dedicated investments in terms of money and time. There are two things that need to be very clear in your social media content strategy:

 

  • Mastering a particular channel before moving to the next one (This helps to build your brand credibility, helps maintain frequency of posts, gets you noticed and gains more followers)
  • Implementing the best practices for each channel.
    Some quick tips include:
  • Twitter: Use strategic and original hashtags for marketing campaigns and promotional contests. Get your most important content noticed by adding visual appeal to your tweets. Higher frequency of posts increases the chances of being seen by followers. Shorten URLs, use questions/facts, give clear CTAs, and avoid abbreviations and all caps.
  • Pinterest: Ideal for brands with high-quality imagery. Contextualize your pinnable images with relevant text/info that tells readers what exactly to expect when they click on pinned graphic
  • LinkedIn: Expand audience reach through LinkedIn Publisher, a free tool that lets you network like never before and strengthens your credibility as an expert in the industry
  • Instagram: Photo and Video sharing at its best, the platform is best for establishing connect with target customer base albeit in a very Non-Salesy manner. The posts should be light, fun and offer informal/personal insights into your brand. Use relevant captions and include questions to drive comments.
  • Facebook: Keep things upbeat with posts and images that share preliminary info in exciting way. It makes the user to click and explore further. Use conversational dialogue/comments to engage with customers

 

4. Don’t ignore other Social Media Platforms

 

Google+, Vine, Tumblr, YouTube, Blog Post offer lots of opportunities to connect with relevant communities and take your marketing efforts to next level. For instance, using Google+ to link content on your website can have a major positive impact on your organic ranking.

Presence on these platforms conveys that your brand keeps up with real time events and caters to different segment of user base. This makes your brand more approachable and visible too.

 

5. Know the best times and days for content sharing on various channels

 

Prevent the horror of poorly timed posts or missing out on the critical posting dates by documenting and following a robust social media content calendar.

 

Social Media Content Management

 

6. Express beyond Brand

 

All the channels, irrespective of their nature prefer variety. Occasionally shift the focus from what you are as a brand to other things like:

  • What you can do for your customers
  • Reshare, repost or retweet posts that might be useful to your users
  • Invite idea sharing and one on one chat sessions that can elevate your brand presence by active participation of users
  • Post content that is not just filler but resonates your brand personality and voice in a subtle indirect manner

 

 

Social Media Content Management has high co-relevance with the SEO whereby your brand earns high traffic and links, both key factors in deciding the page ranking. Therefore it is imperative to track what works for your brand or has scope for improvement basis the consumption, engagement and action taken by the target group on your posts.

 

Whether you sell shoes or software, #Flynaut can take your brand to new heights by helping you to manage social media content with élan. Get in touch with our experts today by calling @ 877-453-2117 or writing to us on [email protected]

Bursting The Bubble! Know The Top 7 SEO Myths to Steer Clear of Search Engine Fails

Pick up any field of knowledge, concept or process. It will not be devoid without its fair share of myths and misconceptions. Some of these myths are evident at the start and some become visible once people use it regularly and substantially over a period of time.

 

Search Engine Optimization (SEO), is no different. The sheer excitement and experts surrounding this domain have led to development of varied versions, each claiming to be the best one. It can be very beneficial to your business, but only when done correctly by following clean methods. And to do it rightly, it is mighty important to be aware of the pitfalls or myths that can take your SEO investments down the drain, reaping poor results.

 

Debunking the Top 7 Myths clouding the world of SEO

 

1)    SEO is nothing but sham

There is very little to be said about those who believe that SEO is not worth their time and money. Implementing SEO requires confidence in its science and methods.

 

According to one report 57 percent of B2B marketers admit that SEO has the biggest impact on their lead generation goals (Mindjumpers). What’s more, research shows that users tend to ignore paid ad listings and click on organic results instead (Search engine land).

 

SEO needs attention like full-fledged marketing strategy to achieve success with website traffic.

 

2)    SEO is majorly Links and more Links

Rise of freelance service portals has increased the maniacal obsession over links as you can get anybody to build backlinks to your website without putting any thought or connecting with your core offering. Is this what your want? – A junk of overwhelming backlinks and visitors who do no good for your ranking.

 

Instead promote building links through content, build SEO friendly content and focus to earn backlinks from relevant websites where your target market thrives. This will move you up the ranks.

 

3)    Meta-description helps big in going the SEO way

Interesting but untrue! Meta description stuffed with keywords and tags bears no relevance on your site’s ranking whether it is Google, Bing or any other search engine. In fact, Matt Cutts had made it publicly known in 2009 that Google didn’t use keywords Meta tag in web ranking.

 

You should worry about meta-description from a different perspective although. Try and make it compelling enough for it to stand out among competitors and attract more clicks from the searchers.

 

4)    Search Engine Optimisation is one-time investment

If only it was! But it is not. SEO is a continual activity that needs dedicated resources allotted to this task in terms of time, money and people. If you treat it as a one-off temporary job to be done at start of your business or just to follow a trend as everyone else is doing it, the outcome can be disastrous.

 

Factors like link degradation, rotten old website content, following dated patterns of search engine algorithms, and no regular updates on products/services can plummet your ranking as the timeline progresses.

 

SEO in no magical mojo with permanent effects! It is a logic that needs effort and attention for long-term benefits.

 

5)    SEO is exclusive of Social Activity

A lot has been said over how Google doesn’t take into account Facebook likes, comments or Twitter followers and shares. But facts that are easy to miss while assuming this proposition include:

 

  • Social signals do result in higher page rank
  • Google takes social activity as a sign of quality
  • Social activity leads to engine discovery and indexation
  • Sharing of content also enables sharing of links and shares
  • Targets most relevant users and increase web traffic

 

So those who believe SEO and social activity are not related, move the rock and be enlightened.

 

6)    Guest Blogging is overrated

No it is not! Whoever thinks that Guest Blogging is something Google discouraged, is gravely mistaken. It is again about quantity v/s quality. If the SEO is targeted towards generating guest blog content that is of poor quality but generates high volume useless link building, it will fall flat without a doubt.

 

However, high quality and relevant guest blogging can not only get useful backlinks but also attract quality visitors/customers to your site. It is reputation building via SEO mode.

 

7)    SEO is nothing but play of Keywords

There is more than what meets the eye. It can’t be as simple as relying on keyword density, keyword stuffing and keyword exact match to boost your rankings.

 

Nothing is more upsetting than looking at an ad or listing with keywords that are repeated senselessly without any objective. Using keywords intelligently to earn good quality backlinks helps to differentiate you from spammer websites and content.

 

Search engine algorithms are smart enough to understand related content and keywords based upon what the searcher needs. So bothering about number of times a word repeats, order of words or exactness of words is pointless.

 

 

Emerging from the Myths

 

Google and other search engines constantly change the rules of the game by using different algorithms at different times. They do this to counter those who play tricks to beat the search system.

 

Constant obsession about ranks and search engines is a futile exercise. The reality to ace up your SEO is smart investment in people and tech tool-kits. Developing a strong bond with customers through online and offline modes, bringing out great products/services, having quality content that is upgraded from time to time and trusting a sharp yet balanced SEO expert to guide your strategy, takes you up the search ladder.

 

 

 

Looking for an SEO expert?

 

Flynaut offers award winning SEO service to its clients that helps them to boost their sales and web traffic in a spam-free and non-pushy way!

 

Our service package is perfect for those who want to take the SEO plunge without going berserk on budget.

 

You can avail our 6-month SEO pack worth $800 a month at a highly discounted $400 a month.

 

This awesome offer* comes along with free responsive website design/redesign, SEO friendly website content and landing pages. Totally complimentary!

 

Contact us to give your business the #Flynaut Advantage. (#freewebsiteflynaut)

 

 

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Online & Offline Design Integration – Have You Aced The Marketing Combo?

Avoid confused customers, marketing pitfalls and business losses by getting your online and offline brand speak the same language

 

There are innumerable studies devoted to understand the impact of different marketing initiatives for generating leads, conversions, sales and ROI. But very few focus on exploring the trends and influences in bringing online and offline user experience on the same page.


Picture this: Majority of the Marketers doesn’t know how to give CEOs what they want – which is TRUE ROI.

A simple yet tricky way to fix this dilemma is having a unified and holistic marketing strategy that focuses both on Online and Offline UI.

 

For CEOs, founders and marketing experts it is imperative to pause and re-visit their branding collaterals and channels to make sure they are not disconnected fragments.

 

Wondering on how to ensure this balance? Start by taking a quick yet insightful YES/NO quiz. For every NO as an answer, read the subsequent description to know how it can be useful to increase traffic and footfalls.

 

Quiz Time – How integrated is your online and offline design strategy?

 

1)     Do you have a clear brand strategy in place?
(If NO – Frame one without any delay. The strategy communicates everything your business stands for. It covers your purpose of doing business, offerings, potential customers, and key differentiators. It lays a strong foundation for the design team to stay focused on the goal and come up with designs that complement brand identity)

 

2)     Do you have a well-documented style guide / brand guide?
(If NO – Consider having one to ensure seamless transition from online to offline designs and vice versa. This is not superficial info about color/font to be used but deep diving into the specifics with as many practical details as possible. This not only avoids dependency on single design team but also reduces the back and forth between the designers/agency and the company on how things have to look ultimately)

 

3)     Is your design strategy flexible enough to accommodate real time changes?
(If NO – Opt for social media channels and web design options that allow you to make changes on the go based on the long term offline ad campaign. Keep a handy repository of approved images, tone of voice, key terms, phrases that can be used uniformly across mediums)

 

4)     Is your offline design and presentation as interesting as your online presence?
(If NO – Look for ways to make both the channels equally exciting. If your brand is giving offers and coupons or promotes certain hashtags, QR Codes and contests, make sure the print ads also feature these props. Just because people use Internet doesn’t mean they are not receptive to offline sources like newspapers, flyers or press releases)

 

5)     Do your online and offline designs connect with the same target group?
(If NO – Identify loopholes and fix them. Be clear with whom you want to target with the campaign and maintain consistency in message and tone)


6)     Are same people designing your online and offline campaigns?

(If NO – Try and keep the same person/team to produce templates, logos and themes for various mediums. This is easily doable for small and medium enterprises. If it is a large company with scattered units, ensure proper handholding by making guides, videos and resources available)


7)     Do you check with brand experts before the design phase?

(If NO – Always make it a point to incorporate views of a brand expert who might not be a UI/UX expert but thorough with everything for which the brand exists. Inclusion of brand expert is especially important during rebranding exercises)

 

Having a visually consistent identity can make your brand stronger with offline marketing tools boosting the online effect. It also gives business an opportunity to maximize the returns on marketing budget by launching offline and online campaigns simultaneously, making it more effective in the long run.

15 Online Marketing Trends for 2016

Did you get any of your predictions about online marketing trends for 2015 right? If yes, you are one of the lucky ones. The one thing you have to realize about online marketing trends is that they change every year. What worked last year will not necessarily cut it this time round, just as last year’s trends were different from trends from the year before. Here’s a list of trends we expect to define the online marketing industry in 2016.


1. Email To Get More Innovative

Email is already one of the best approaches to online marketing. Personalizing emails to shopping patterns has already been adopted by forward-thinking companies. In 2016, personalization will be taken to the next level. You will have to send the emails at the right time, with the right topic lines, and based on a user’s shopping preferences to report more success.


2. Online Video Advertising

More people are now getting online, and video advertising has become more effective. 2016 should be no exception to this trend, and video advertising should be one of the major online marketing trends of the year as people consume more digital content through mobile devices.


3. Mobile Payments

Projections indicate that the use of mobile payments like Apple Pay will triple in 2016! Almost 38 million US mobile users are using the technology, and with perks such as loyalty programs, the trend can only rise further in 2016.


4. Location-Based Marketing To Grow

Location-based marketing has been around for quite a while now, but 2016 will take this marketing trend further. With increase in the use of GPS-enabled mobile devices and wearable technology such as smartwatches, businesses will be able to use this marketing style much better this year.


5. Apps To Be More Popular Than Mobile Sites

Smartphone and tablet users spend between up to 81% of their time online on apps. In 2016, the trend will reach new proportions, especially since most users consider apps easier to use and better designed in addition to offering better personalization among other features.


6. Snapchat To Go Mainstream As A Marketing Platform

For the years that Snapchat has been in existence, it has found the popularity enjoyed by other major social media platforms quite elusive. This year, however, Snapchat will now be at par with the likes of Facebook, Twitter, and Instagram. All this will be due to a new feature introduced a year ago, which gives companies a means to market themselves using photos and videos.


7. Instagram Advertising To Improve As A Social Media Marketing Mode

Instagram already enjoys 400 million users, and is currently only second to Facebook as a social media company. The company is however, more than a match for Facebook and Twitter when it comes to social engagement, primarily due to its focus on the use of visual media.


8. Mobile Buying To Grow Due To Social Buy Buttons

Social media platforms are increasing in popularity among shoppers, but they lack buy buttons. This trend will change in 2016 since these apps are working towards better shopping experiences for their users by allowing them to make their purchases right within the social media platforms.


9. Site Personalization To Become A Regular Thing

The growing need for personalization in online marketing will also redefine the way marketers design their sites. In general, sites should now show products depending on location, shopping tastes and suggest products shoppers can purchase based on previous shopping behaviors. Many marketers are already benefiting from site personalization, especially because about half of all shoppers now expect personalized information from retailers.


10. Digital Assistants To Change Perceptions About Search Queries

Digital assistants help customers find what they are looking for without the need to type in a thing – a major convenience for shoppers on the go. So, 2016 should see more voice searches, and digital marketers should get in on the trend before its too late now that mobile-based shopping is becoming more popular.


11. Marketing Through Storytelling And Niche Targeting To Increase

To stand out in 2016, businesses will have to use storytelling and niche marketing to improve user engagement. Basically, businesses will also need to identify more user categories and market specifically to them to keep them loyal to their brands for longer.


12. Social Media Search Engines To Have An Increasingly Larger Role

Traditional search engines like Google will get a run for their money in 2016 as social sites like Facebook give their users fewer reasons to leave the social platforms to use traditional search engines for their queries. At the moment, Facebook is getting 1.5 million searches a day, and marketers who have posted ads on the platform have a lot to reap from this growing trend.


13. Virtual Reality Marketing To Have More Support

Virtual reality innovations like the Oculus Rift are letting shoppers have more realistic views of the products they might buy, which makes a world of difference in digital marketing. In fact, most users foresee a future where virtual reality completely changes how shopping takes place in future.


14. App Indexing and Deep Links In Apps To Increase In Importance

In 2015, US was among 10 countries where mobile searches outdid desktop searches. The trend is expected to grow further and at a considerably higher pace. And to stand out from the crowd, businesses will have to resort to app indexing and the use of deep links on the apps to increase their popularity among potential users.


15. PPC And Email Integration To Become Normal

PPC should do more than just encourage buyers to close the sale; it should at least help you capture the client’s email. With the potential shopper’s email, your business should have a larger and potentially more effective emailing list for email-based marketing campaigns. So, PPC and email should work hand in hand in 2016 to better online marketing.


Conclusion

The year 2016 should bring more growth and innovation for the online marketing industry. Any business that takes note of the above trends should be well on its way to reap all the benefits digital marketing has to offer this year.

11 Facebook Marketing Tips for Advertising on Social Media

Social media sites like Facebook, twitter, YouTube and Instagram present a goldmine of opportunities for improving your business. Facebook Marketing provides a rare and excellent platform for marketers to introduce their brands to the public and potential customers. There are several ways advertisers can use Facebook for an efficient advertising experience. These include traditional techniques and Facebook’s own advertising platform.

 

1. Use Audience Optimization Tool
The audience optimization tool helps publishers improve the relevancy of their posts to their intended audience. This tool is vital especially for companies operating in different localities with audiences who have different cultures. This tool can enable you to tailor your message to make sense to all of your audiences. It can make specific posts visible only to users within a specific are location, users of a specific language or age and gender. All your users of varied demographics see only messages relevant to them when they visit your page.

 

2. Keep the Journey to Your Products Simple
Provide a seamless experience to your users by being straight to the point. If for instance, you are luring users to shop a particular brand product of your company talk them directly to the sale page. Be specific and direct in your marketing. Many brands do not consider this aspect of social media advertising and they may drop the user at their homepage from Facebook so that they start looking for the action themselves. Simple and direct marketing is more effective.

 

3. Make Use of Life Events
Life events of people on Facebook can help you achieve a more refined reach with your advertisement. For instance, if you are a gift shop you will be looking at birthday dates or ‘engaged’ statuses when you market your birthday gifts, wedding rings, and dresses. All this information is on every user on Facebook and if you integrate this information into your marketing strategy.

 

4. Invite Your Email Contacts
You can use Facebook, Twitter or any other social media to cultivate a fruitful relationship with your email subscribers. By meeting them on Facebook, you get to know a great deal about them and you will likely be more abreast to them than via email. Put your email in your auto responder and invite your new subscribers to follow you on Facebook or like your page. Make it worth their time by providing information that they could not get elsewhere.

 

5. Avoid Drop Offs
To boost the effectiveness of a Facebook ad limit the drop offs as much as you can. Drop offs occur when users are directed from the ad itself to a campaign-specific page. Driving the users to a landing page is usually trick as many users are never willing to leave their platform to complete the action, as is usually the case. You can use Lead Ads. It allows a user to complete a lead capture form without leaving Facebook. However, ensure still that the content stays relevant to the brand and your advertisement or else the users will leave.

 

6. Combine Various Marketing Channels
You can use SEO combined with organic advertising, search advertising and social media advertising for increased responses. This way you not only raise awareness of your brand on Facebook but as your audiences will become interested. They will search for you on Google and soon afterwards, you appear top of the list. Consider why certain posts went viral and which strategies were in play to make it viral. Design your organic and paid efforts accordingly.

 

7. Monitor Results and Competition
Monitor your outcomes to ensure that you get the desired results of advertising. The results may not always be measurable but include brand maintenance and good reputation management. Take regular visits to your competitors’ pages and know what they are doing. You can even direct message their customers and see how they perceive your products versus your competitors. Whatever your competitor is doing just do it better? A wise man learns from the mistakes of others.

 

8. Provide Quality Content
Become an expert in your industry. Imagine all questions that a consumer would ask and provide the answers on your page. Content should always be growing, evolving and updated. Design your product messages according to individual and group needs and demographics. If you run a flower shop for example, on your Facebook page create categories under subheadings such as valentine’s flowers, funeral flowers, graduation et al so that customers can follow the links that concern them. Simply take HD photographs of your clothes and upload on Instagram with captivating tag lines if you run a clothing store. Upload a quality video of your products on YouTube and embed these links to your other accounts.

 

9. Remarket
Pass the message about your brands to your former customers again. The remarketing capability on the Facebook’s Ad platform allows you to reach users that previously interacted with your brand. This strategy helps you sustain loyalty and stay top of their minds. The power of remarketing enables you to create another touch point that sparkles a new conversation that will often spin to new users through their friends.

 

10. Use Influential People on Social Media
Look for social media influencers to help launch or market your brand. They have thousands and even millions of followers. A single post from them gets thousands of comments. You can use them as your brand ambassadors. Strike an understanding with them to mention your brand on their tweets or Facebook posts and post a link.

 

11. Encourage Feedback
Use your business’s Facebook or Twitter account to forge a personal relationship with your customers and get their feedback. Upload product information and manuals on your social media pages. Be prompt to respond to messages and highlight the issues customers raise about your products in chat rooms. Keep up with trends to see customers like in their products. Start small online polls and questionnaires on your social media site. For a new product, upload a quality image or video of it and tease your audience. Pick your audience’s brains on new brand ideas before releasing. This way you will know how to improve your products from their feedback.

The Rise of Digital Marketing: Why You Want to Learn The Ins and Outs?

The rise of the Internet has resulted in opportunities for all businesses to grow through uniquely digital methods. Digital marketing is, quite simply, marketing in ways supported and enhanced by digital technologies. No matter your industry or your goals, taking a digital marketing course can only help your career.

 

The big advantage to marketing digitally as opposed to more traditional methods is the potential to reach more customers. Thanks to the Internet and search engines, making your company, product or service known in other regions or countries where it never would have been heard of otherwise has never been easier. Branching out across your own country, as well as into others, will create a greater client base for you, and therefore, more revenue.


But a bigger audience is not necessarily what you want. You want to get your product or idea in front of the people who will be most likely to buy or act on it. Marketing digitally gives you a better means to establish and reach your target audience. Obtaining digital marketing training will ensure you properly engage with that audience.


Just about every company has a Facebook page or Twitter account. Harnessing the power of social media can get your idea, business or product in front of countless eyes without much expense or effort thanks to retweets and shares. Utilizing social media for marketing has simply become the norm; everyone in business needs to have some grasp of the process.


Knowing, but also controlling, how information spreads through the Internet will be invaluable in the future. Digital marketing training will help you better understand the concepts of digital marketing so your own product or business can thrive. Even if you are not a part of the business world, grasping the concept will help in other areas, such as when running a fundraiser for your favorite non-profit or trying to land a job. Creating your own personal “brand” online (how you market and present yourself) can open doors once closed to you.

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Rise of Digital Marketing: Why Digital Marketing is the Key Today to Success

It is important and also wise that any organization, regardless of type or size need to continue adapting the best digital marketing strategies for them to have any relevance in this ever dynamic market.

In short, businesses need to ensure that they recognize the online nature of modern customers and their preferences. This can be done by introducing and establishing a formidable digital marketing strategy.

Although competition in business is stiff, embracing digital marketing can be a great way to even out the competition. Being able to work with the current trends may also prove vital in achieving online marketing success.

Why Digital Marketing?

It’s almost impossible to survive in this mobile and internet age where digitalization has taken over in almost all fields. It is impossible for a business to succeed without digital marketing services, irrespective of its size. In fact, smaller businesses need digital marketing strategies in order to gain visibility and even grow faster.

Without the best and current digital marketing strategy, your business may end up losing to its opponents. This will bring about the lack of potential sales and as well as online sales opportunities.

This strategy is an online marketing key to today success and without it, your business will lack behind. In order to reap more from online marketing, you need to also understand some of the strategies that can easily yield success within a very short period. Read On!

Ways to improve your online digital marketing

  • Make Your Homepage Visual
    Make your web page attractive and compelling to customers at all time. Let them take enough time looking at what you are selling or servicing without hurry. You can use images together with videos to effectively relay your message. This is very essential especially in retention of very impatient users or first-time customers.
  • Ensure that your message is mobile friendly
    There has been a constant increase of internet users due to advancement in technology. People can now access the website via mobile phones, laptops, and even tablets. Having a mobile website will help you get more traffic that frequently uses phones. This way, you get to fish from everywhere possible without letting any stone unturned.
  • Focus on the content
    It’s a fact that advertising through magazines, newspapers and even televisions in now becoming irrelevant. Diverting your resources to digital marketing will yield success. To improve your website and keep the content up to date, ensure that you give your potential customers the very best. Capitalize on great content, SEO, and even quality to attract more buyers.
  • Harness Online Video Power
    The best tool at hand for any marketer is the use of videos. Online videos have been used in the last few years, and they have become a must have for serious websites. You can improve and move to success by embracing the same technique.
  • Get Social and Let people know that your business exists
    For you to be marketable, you need to advertise. Digital marketing can help you do so through media. You can create a page on the website or even link your website to Twitter, Facebook, and other social media websites to create awareness.


Digital Marketing
can make your dreams a reality if only you are up to date and ready to embrace every available technique for your own advantage. Remember!

The best way to defeat your competitor is to always think outside the box.

5 Ways to Improve Digital Marketing Campaigns for Small Business

It is important and also wise that any organization, regardless of type or size need to continue adapting the best marketing strategies for them to have any relevance in this ever dynamic market. In short, businesses need to ensure that they recognize the online nature of modern customers and their preferences. This can be done by introducing and establishing a formidable digital marketing strategy.

Although competition in business is stiff, embracing digital marketing can be a great way to even out the competition. Being able to work with the current trends may also prove vital in achieving online marketing success.

Why Digital Marketing?

It’s almost impossible to survive in this mobile and internet age where digitalization has taken over in almost all fields. It is impossible for a business to succeed without digital marketing services, irrespective of its size. In fact, smaller businesses need digital marketing strategies in order to gain visibility and even grow faster.

Without the best and current digital marketing strategy, your business may end up losing to its opponents. This will bring about the lack of potential sales and as well as online sales opportunities. This strategy is an online marketing key to today success and without it, your business will lack behind. In order to reap more from online marketing, you need to also understand some of the strategies that can easily yield success within a very short period. Read On!

Ways to improve your online digital marketing

  • Make Your Homepage Visual
    Make your web page attractive and compelling to customers at all time. Let them take enough time looking at what you are selling or servicing without hurry. You can use images together with videos to effectively relay your message. This is very essential especially in retention of very impatient users or first-time customers.
  • Ensure that your message is mobile friendly
    There has been a constant increase of internet users due to advancement in technology. People can now access the website via mobile phones, laptops, and even tablets. Having a mobile website will help you get more traffic that frequently uses phones. This way, you get to fish from everywhere possible without letting any stone unturned.
  • Focus on the content
    It’s a fact that advertising through magazines, newspapers and even televisions in now becoming irrelevant. Diverting your resources to digital marketing will yield success. To improve your website and keep the content up to date, ensure that you give your potential customers the very best. Capitalize on great content, SEO, and even quality to attract more buyers.
  • Harness Online Video Power
    The best tool at hand for any marketer is the use of videos. Online videos have been used in the last few years, and they have become a must have for serious websites. You can improve and move to success by embracing the same technique.
  • Get Social and Let people know that your business exists
    For you to be marketable, you need to advertise. Digital marketing can help you do so through media. You can create a page on the website or even link your website to Twitter, Facebook, and other social media websites to create awareness.

Digital marketing can make your dreams a reality if only you are up to date and ready to embrace every available technique for your own advantage. Remember! The best way to defeat your competitor is to always think outside the box. Are you thinking outside the box?

At FLYNAUT, we ensure that you get what it takes to rocket your business. Our job is to help alleviate some of that stress and allow you to concentrate on what you do best. Our job is to ensure that you have enough knowledge of digital marketing so that your business can grow online. Contact Flynaut for more information about digital marketing.