Did you get any of your predictions about online marketing trends for 2015 right? If yes, you are one of the lucky ones. The one thing you have to realize about online marketing trends is that they change every year. What worked last year will not necessarily cut it this time round, just as last year’s trends were different from trends from the year before. Here’s a list of trends we expect to define the online marketing industry in 2016.
1. Email To Get More Innovative
Email is already one of the best approaches to online marketing. Personalizing emails to shopping patterns has already been adopted by forward-thinking companies. In 2016, personalization will be taken to the next level. You will have to send the emails at the right time, with the right topic lines, and based on a user’s shopping preferences to report more success.
2. Online Video Advertising
More people are now getting online, and video advertising has become more effective. 2016 should be no exception to this trend, and video advertising should be one of the major online marketing trends of the year as people consume more digital content through mobile devices.
3. Mobile Payments
Projections indicate that the use of mobile payments like Apple Pay will triple in 2016! Almost 38 million US mobile users are using the technology, and with perks such as loyalty programs, the trend can only rise further in 2016.
4. Location-Based Marketing To Grow
Location-based marketing has been around for quite a while now, but 2016 will take this marketing trend further. With increase in the use of GPS-enabled mobile devices and wearable technology such as smartwatches, businesses will be able to use this marketing style much better this year.
5. Apps To Be More Popular Than Mobile Sites
Smartphone and tablet users spend between up to 81% of their time online on apps. In 2016, the trend will reach new proportions, especially since most users consider apps easier to use and better designed in addition to offering better personalization among other features.
6. Snapchat To Go Mainstream As A Marketing Platform
For the years that Snapchat has been in existence, it has found the popularity enjoyed by other major social media platforms quite elusive. This year, however, Snapchat will now be at par with the likes of Facebook, Twitter, and Instagram. All this will be due to a new feature introduced a year ago, which gives companies a means to market themselves using photos and videos.
7. Instagram Advertising To Improve As A Social Media Marketing Mode
Instagram already enjoys 400 million users, and is currently only second to Facebook as a social media company. The company is however, more than a match for Facebook and Twitter when it comes to social engagement, primarily due to its focus on the use of visual media.
8. Mobile Buying To Grow Due To Social Buy Buttons
Social media platforms are increasing in popularity among shoppers, but they lack buy buttons. This trend will change in 2016 since these apps are working towards better shopping experiences for their users by allowing them to make their purchases right within the social media platforms.
9. Site Personalization To Become A Regular Thing
The growing need for personalization in online marketing will also redefine the way marketers design their sites. In general, sites should now show products depending on location, shopping tastes and suggest products shoppers can purchase based on previous shopping behaviors. Many marketers are already benefiting from site personalization, especially because about half of all shoppers now expect personalized information from retailers.
10. Digital Assistants To Change Perceptions About Search Queries
Digital assistants help customers find what they are looking for without the need to type in a thing – a major convenience for shoppers on the go. So, 2016 should see more voice searches, and digital marketers should get in on the trend before its too late now that mobile-based shopping is becoming more popular.
11. Marketing Through Storytelling And Niche Targeting To Increase
To stand out in 2016, businesses will have to use storytelling and niche marketing to improve user engagement. Basically, businesses will also need to identify more user categories and market specifically to them to keep them loyal to their brands for longer.
12. Social Media Search Engines To Have An Increasingly Larger Role
Traditional search engines like Google will get a run for their money in 2016 as social sites like Facebook give their users fewer reasons to leave the social platforms to use traditional search engines for their queries. At the moment, Facebook is getting 1.5 million searches a day, and marketers who have posted ads on the platform have a lot to reap from this growing trend.
13. Virtual Reality Marketing To Have More Support
Virtual reality innovations like the Oculus Rift are letting shoppers have more realistic views of the products they might buy, which makes a world of difference in digital marketing. In fact, most users foresee a future where virtual reality completely changes how shopping takes place in future.
14. App Indexing and Deep Links In Apps To Increase In Importance
In 2015, US was among 10 countries where mobile searches outdid desktop searches. The trend is expected to grow further and at a considerably higher pace. And to stand out from the crowd, businesses will have to resort to app indexing and the use of deep links on the apps to increase their popularity among potential users.
15. PPC And Email Integration To Become Normal
PPC should do more than just encourage buyers to close the sale; it should at least help you capture the client’s email. With the potential shopper’s email, your business should have a larger and potentially more effective emailing list for email-based marketing campaigns. So, PPC and email should work hand in hand in 2016 to better online marketing.
The year 2016 should bring more growth and innovation for the online marketing industry. Any business that takes note of the above trends should be well on its way to reap all the benefits digital marketing has to offer this year.